Twitter is one of the greatest platforms where millions of people assemble to ask, answer, share, sell, buy, chat, and so on – the possibilities of using Twitter for something is virtually endless.
Although Twitter is a catchy medium of communication and promotions, it cannot for sure replace blogging. However, Twitter can do much more than that, it can actually help to promote your blog. It can add value to your blog in the sea of search engine optimized millions of blogs in the blogosphere.
Yes, Twitter can do its best, if you know what you are doing!
Wait, do not jump into the conclusion that you can simply post your links to Twitter to increase your backlinks and exposure; no you are wrong. Tons of people are already doing that on Twitter and failing.
The links on Twitter are no-follow type, so your site simply won’t get any backlink juice when we talk about “strict” SEO. Nevertheless, links from social media do count and Google and other search engines take that as social proof for your site.
The math here is pretty straightforward – the more your content gets tweeted (or Google +1ed or Facebook Liked) it is an indication to the search engines and people that your content is noteworthy.
My point is, more social shares, or to be precise, more tweets won’t help you in off page optimization (strictly speaking). But still, you can use Twitter to boost your blog’s visibility in search engines.
Let me start from your Twitter Profile
… Coz this is where most people miss the point
- Craft your Twitter profile wisely and clearly. Keeping it funny, engaging and interesting helps, given that the Twitter crowd likes it that way. Check out a cool collection of interesting and funny Twitter bios compiled by Ana Hoffman.
- State your expertise.
- Have a consistent branding picture which is the same as the one you use in your blog and other social media profiles.
- Follow people relevant in your niche.
- Use your niche keywords in your profile description.
- Use a Twitter background that somehow matches your blog/website’s appearance.
Well these are the really basic stuff and applies to any newbie or advanced blogger.
Your Twitter followers
Make sure you do whatever is needed (ethically and in a non-spammy way) to increase the number of your followers. The more your followers are, the more are your chances of getting listed in a Google search.
Yes, Google does index search results from Twitter. And, the preference obviously goes to accounts with more followers and engagement.
Wait a minute, did I just say accounts with more followers? Well that’s only partly true but merely having large number of followers won’t do any good.
When it comes to increasing Twitter followers, quantity is good, but quality is much more important than that.
If you are using automating tools like Tweet Adder, its OK. But make sure you use the relevant rules/filters to get rid of dormant, bot or spammy accounts that you are following (and they will most probably unfollow you as well).
When you are tweeting your link, don’t just post ‘I found this interesting’. Make sure your tweet carries a short message (see below for why it can’t be long). The short message should have one or two of your targeted keywords.
And if you use hashtags in front of your keywords your tweets have a great chance to be easily listed in Twitter searches. For instance if your keyword is ‘seo’, instead of writing ‘seo tips for bloggers’ in your tweet, write ‘#seo tips for bloggers’.
Hashtaged words are considered keywords for Twitter search. If you can easily be listed on Twitter search your chances to be ranked high on search engines are high as well.
Tweeting (time, frequency and number of characters)
Tweet at the right time; not at a time that is convenient for you but at the right time when most of the world will be awake and will be on Twitter – well I mean, when your target audience is on Twitter.
Tweeting multiple times is fine, but don’t be annoying. Do not bombard your followers with tweets which all basically say the same thing or point to the same link.
Better yet, if you want to almost automate the process for you, Buffer is a great choice!
The character count is important because Twitter implements a 140 character length policy for Tweets. If you fill all 140 characters with your link and message you don’t give room for people to retweet your tweets. So be telegraphic, get keywords in place and put up a shortlink (use a url shortening service like bit.ly).
The above mentioned tips regarding tweeting time, frequency of tweets and the number of characters in the tweets won’t directly affect your search engine visibility but will help increase social shares, which in turns helps boosting your search engine visibility.
Twitter can do wonders for your business. Just make sure that you are not using it too much and get addicted to it. Use it wisely and only to the optimum level to get the best for your blog.
How do you use Twitter to boost your blog’s search engine visibility? Please share your thoughts in the comments below!
Also don’t forget to Tweet this post!
Olawale Daniel is a world-class motivational speaker, and successful internet entrepreneur and digital media strategist with interest in African technology and start-ups. He’s working on his latest book titled “SUCCESS AHEAD – Don’t Quit”. You can learn more about Olawale Daniel here.