I’ve been writing blogs for several months now. Usually I compose about 10 articles each week between the guest posts I write and my own blogs.
When I first started writing blogs, my writing had some serious flaws. I was able to quickly learn how to improve them and this article outlines those mistakes. If you follow my tips, you can avoid making the same mistakes as well.
Mistake #1 – Spending Too Much Time Over-Analyzing
It is really important that you not do this for several good reasons:
- If you have only limited creative ideas on the subject matter don’t fill your article with fluff or points that are irrelevant. Articles that are about weight loss should focus only on that topic and not veer off on tangents about things like exercise equipment. Go back to your topic and research it further. Save any new ideas you come up with to post on in a different article.
- If your goal is to gain natural backlinks, then make sure that you offer real value to your readers. If you’ve spent too much time over-analyzing, you may become overly dazzled by your own prose and no longer see the chaff. It’s a good idea to get someone to take a look at it before you post it. Another pair of eyes is always valuable.
- Don’t spend time brooding over posts that didn’t generate any views or comments. Not everyone is a gifted novelist. What is most important is to learn from your mistakes. Learn from them and move on. Chalk it up to being part of the learning curve.
Mistake #2 –Writing Formally
When I first started writing blogs, they were very rigid and formal. My style was similar to that of a professor addressing a class of Honor’s students.
It is important to remember that blog readers do not want to be lectured. If your post is about a certain type of diet then tell them about the diet.
Don’t lecture them on why they should try it. Readers want to be involved. This can only be achieved by writing in a conversational way. You will turn your readers off if they feel they are being lectured by you.
My original rigid style removed any possibility of my readers opening up a conversation in the comments section because they felt as if they were reading an academic textbook. Try to remember that you blog is an extension of who you are.
This is reflected in the topics you cover, the tone of “voice” you choose and your writing style. Because your blog is a reflection of you, you want your voice to always make your reader feel comfortable. You want them to feel like they are sitting on your couch with their shoes off and that you are having a conversation.
Mistake #3 – Not Paying Attention to My Blog Post Headlines
Your headline is an extremely important part of your blog. In fact, it can make it or break it. Most bloggers will spend an inordinate amount of time fine tuning their content. By doing so, many neglect their post’s title.
It is important to remember that it is the headline which attracts the reader to click through and proceed to reading the article. Your title is not just important in terms of the click through rate, it must also contain your main keyword’s topic so that the search engines can find and rank it for the keyword you have chosen.
If your blog article is about weight loss be sure you include that keyword in your title. Developing organic traffic will tremendously increase the number of readers you get. Make sure that your headline grabs your reader’s attention while also grabbing the attention of the search engines.