
You can’t possibly quantify the huge benefits of using social media as a marketing weapon. Bloggers are the most prolific people on earth that I know, considering the great thoughts that fly through their minds daily. Even at that, they still coordinate the thoughts, bring it under control, take simple words and turn them into powerful life-transforming information.
And most importantly, they make money from their efforts.
When you incorporate social media marketing into these lines of controlled systems, your success would be widely spoken of. As a social media examiner, I’ve come to realize that what happens outside there is the determining factor to your success or failure.
If you’re not well spoken of outside the blogosphere, growing your blog is like climbing Mount Everest. Make it worthwhile; follow these five tested social media marketing ideas and blossom like the hibiscus flower.
1. Organize Your Priorities
What is your motivating factor in business? Is it money, fame, influence, Google top 10 or what? Until you answer this question, every other step you take would be leading you off the celebration path.
You’ve got to set your priorities right and pinpoint one thing that moves you.
This unique “pusher” is what sharpens your actions whether you realize it or not. A lot of bloggers are so desperate for money and that has become the pivot that controls them. Off course you would know a money-conscious blogger or writer; look at the words and sentences they use. It’s going to sound cheesy and full of marketing fallacies.
We’re yet to answer the question on what your motivation factor is. Point #3 has all the answers. Read on…
2. Put Money Where It Belongs
We all know that the world revolves around money and all the things it can afford. But be warned, when making money at the expense of your prospects’ becomes your controlling force, the journey begins to cower.
No matter what strategies you use, it would still come to futility until you bend your knees and put money where it belongs. You make money by solving problems. It may be an internet marketing problem, a health related problems like viral tosillitis disorder. Whatever it, ensure you solve that problem before asking for rewards.
Let me illustrate -
When an author launches his book and starts selling, there is a kind of exchange going on. You hand him your money and he delivers the book to you. At that moment, he still has the copyright to that information, but the book has become yours forever.
Where does the money go then?
To the author but that happened right after an exchange. So, before you can make money from your blog, your affiliate site, or from any other legal online business, you’ve got to give first before you extend your hands to receive.
The question is, “what are you giving that is worthy of monetary exchange?” Think about it and consider this next line…
3. Put Prospects First
Pleasing prospects should be your motivating factor!
As we put God first in everything that matters to us, in business we should put prospects first. When prospects become your first priority, your chances of growing and expanding is highly improved.
A prospect is someone you’re marketing to. He/she is still contemplating whether you’re the right person with the right solution. At this point in their lives, they are weary of internet marketers. Who knows if they have fallen prey to some B.S marketers?
By giving out the best information in a timely and interesting manner, the odds of losing that one prospect is diminished. Bring out the best in them by being honest, timely and concerned.
4. See Prospects As Friends
Time has come when your social media marketing activities should move a step ahead.
The competition is getting hotter by the second, if you don’t create new means to communicate with your twitter followers, facebook friends and social fans; it’s going to be pretty difficult converting them into customers.
But you can see them as friends?
How do you relate with a great friend? The cordial and mutual relationships that exist between friends are usually stronger than family ties. For my niche blog that reviews sittercity coupon and 6pm.com discounts, my subscribers are addressed as friends.
This has increased my conversion rate each time I send out my bi-weekly newsletter. Everyone needs a friend, be their friend and bring them closer to your business. It’s a lot easier to recommend a new product/service to a friend than a stranger. Think about it.
5. Invest time wisely in social media marketing
Where are you from?
United States use Dollar as their currency. Japan’s currency is the Yen. Well, the earth is also a great nation that housed several sub-nations scattered the world over. The earth surely has a currency and it’s “TIME.”
Time is the currency of the earth and if you trade it wisely, you’ll exchange a lot of and make more money. Everyone is allotted 24 hours every day, how do you spend it when there is so much to do?
Isn’t it better to achieve 10 results in a day than achieving 3? Here is the rule of thumb: automate your social media marketing campaigns. Instead of posting on twitter every day when you barely have time to write quality articles, use automation tools like twaitter.com to make it faster. With thousands of social media tools out there, you can’t run out of marketing offers and contents.
Jane’s note: I use Tweetadder to automate a lot of my Twitter tasks!
Social media marketing: Time for action
A business that lacks social media marketing ideas like above is bound to scale slowly. You can’t possibly trust your personal instinct at all times with the hope that all would be well in future. You’ve got to take the right actions, have clear written goals and be ready to make adjustments when the need arise.
I’m giving you a wake-up call. Business success is a by-product of stepping out and doing the “extra.” Set your priorities right and see you ahead!
Michael Chibuzor is applying what he has learned about social media to his fitness blog WeightLossTriumph.com, where among other things he offers a coupon code for Sittercity. See his review of 6pm and use his coupon codes to get free shipping. You can find all kinds of discounts coupons in his blog. Sittercity is an American website that brings together families, individuals and corporate employees with local in-home care. 6pm caters to customers who are looking for a large selection of discounted shoes, bags, and clothing.

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Haha, blossom like the hibiscus flower, nice to see some poets on the internet with all these tech articles going around. Took me by surprise.
I agree social media is necessary if you don’t want to grow in years instead of months, which… some people try to contradict. Probably because a slow growth is considered more stable?
Yes Claire, I’m seriously thinking of switching over to writing poems. What is your suggestion? Lol! Well, thanks for your frank comments on my guest posts. I’m glad you enjoyed the post and would definitely implement the tips. Have a lovely day and good luck in your blogging business. Please check back again.
Hello Michael, I’ve been putting a lot more attention into focusing my energy. I’ve dedicated myself to start commenting only on blogs being submitted to blog engage. One of my biggest issues was finding quality content to comment on and blog engage has solved this issue for me.
I’ve also started investing money into google Adwords in hopes to build our community larger. So far it’s bringing in traffic but I’m not sure if it’s converting into new members yet. I guess only time will tell.
I’ve also made it a point to start engaging with my members on a more frequent basis. Sometimes I forget to engage and lately I’ve been making a huge point to put more energy into helping our blogging members get comments and traffic.
Thanks for dropping that wonderful comment Brian. I’m so sorry I didn’t reply your comment. Please forgive me. I’m glad you’re now focusing your energy on engaging your blog readers. You’re definitely on the right track. Keep up the good works and have a great time as the year comes to an end.
hmmmm. It seems twitter adder will surely become a big help.
BTW. Tweetadder is a great tool. I have just started using it and I can say I love it.
What an amazing blog. I have found this blog very interesting because I have gotten the most read information. This blog help me out otherwise I don’t know how much time I have to spend for getting right information.
Very well written Michael …
Enjoyed reading points #4 & #5 … and I like your words on automating our work using automation tools !!
Social media is something which can be a very big headache if you use it too much, As we know, excess of anything is dangerous. SO when you venture into social media marketing, be sure everything is planned and streamlined.
I agree with you Agarwal, when used too much and without the right concept, social media could be headache and time waster. But when you master how it’s done, it’s a great platform to grow your business. Thank you for commenting.
Building relationships with prospects is really important. People buy much more willingly form people they know and trust. We experience this everyday as internet marketers.
Nuccio, you got the point so well. Relationship marketing is the real thing. Once you’ve the trust of your subscribers, blog readers and networkers, you would make more money with either affiliate marketing or info product launch. I’m glad you highlighted that and I say a big “THANK YOU.”
Those ideas are extremely clever and useful. In my opinion, social media is the 1st or 2nd as powerful weapon, it’s also very important to know how to use it and to use it correctly and at the right moment. Having a website is easy, keeping it up is hard.
niceguyken says
I appreciate your comments Diana. Just like you said, having a website is just part 1 of the whole movie. Keeping up the blog and engaging readers is the hard part. But with constant learning and dedication, it’s achievable.
I think the most important aspect of social media is that you need to benchmark, test and verify the results. Most people probably don’t know how good social media can be for their business, and many don’t realize how effective social media is.