Blog Marketing

A Cool Little Secret To Get Quicker Blogging Success

"Blogging is not a 'get rich quick' scheme" - How many times you've heard this lately? I support it 200%.

But wait, you can surely speed up the process of achieving blogging success.

The usual theory is something like this:

You start a blog, write awesome content everyday (no matter if anyone reads it or not), you promote your posts, you wait for months to get recognition from Google and people and THEN you start reaping little benefits.

The time from when a blog is started to when it starts to see "some" (really some) results is called "honeymoon period". This period is different for different blogs and is usually dependent on so many factors including the niche, the level of commitment of the blogger and many other things.

Now over 70% of the bloggers quit blogging before even the … [Read more...]

Copywriters Make Great Marketers: Here’s Why

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Copywriting is the art of using ideas and words to promote a business, product, person or idea. Its main goal is to use words and pictures with the intent to persuade readers to act.

If you have ever tried selling something, you know its one of the hardest things to do. However, no company can expect to survive without a good marketing team. This is where copywriters come in.

Copywriters create the verbal content at each copy. Of course each writer has a different skill level. But as a whole, copywriters are generally good in marketing because it is what they do. Their main job is to entice their target market to buy the products or avail of the services of the company they are writing the copy for. Here are 5 reasons why copywriters make great marketers. Copywriters have experience Copywriters have a lot of experience in marketing because it’s what they do. Their job is to sell. A good copywriter can … [Read more...]

Getting Your Blog Off the Ground

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The first several months following the launch of your blog are the most important. Countless would-be bloggers dip their toes in the water, only to be discouraged by a lack of early results, and quit. It is critical that you take a realistic approach, set reasonable goals, and implement a solid strategy.

Realistically, you shouldn’t expect mountains of traffic to come after you publish a few posts, regardless of how good they are. Building an audience takes time, and you should set your sights on realistic volume benchmarks right off the bat. Set a goal and give yourself a generous time frame in which to accomplish it.

Since most blogs fail within a few months, and it can take team to get out of Google’s sandbox, it’s probably a good idea to plan ahead eight to twelve months out. Use Google’s Adwords Keyword tool to get an idea of what kinds of … [Read more...]

Viral Marketing: Generate High Potential Viral Blog Traffic

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Viral marketing can exponentially increase the potential of your blog posts to attract traffic. The idea is to get people to spread the word about your posts and that they do it willingly. This is a very aggressive approach that has an extremely wide spread outcome, generating traffic that spans over multiple niches and covering various social groups.

It is safe to say that your posts will get better exposure and with right efforts, you can harness this traffic potential to collect more subscribers/leads. Here are some ways you can initiate viral marketing for your blog.

Please note that I am not only talking blogging/internet marketing niche here.

Understanding viral marketing in steps

The foundation of the viral … [Read more...]

Google Personalized Search: Who Decides Your Site Visibility?

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Personalized search is something Google came up with recently and this is hitting people in so many directions. Some website owners are annoyed, while some are happy.

So what Google's personalized search has done?

Search is personalized to a point where no two people will see the same search engine results page (SERP) for a given search (keyword).

And how does Google do this? Google personalized search is due to a lot of parameters but mostly based on your connection with Google and connection with others in social media.

Let me illustrate with an example. Below is the screenshot of the SERP I got when I search for "Google plus pages" with Google personalized search enabled (of course)

Given that I am friends with people like [Read more...]

Email Marketing: 4 Great Ways to Turn It Into a Money-Making Tool

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Who says email marketing is a thing of the past? Indeed, e-mail marketing has been around since the advent of internet commerce but that doesn’t mean that it’s too outdated to work its magic.

It’s true that people get tons of emails daily from different subscriptions and they might simply ignore another coming from you. So if you’re looking for a sure wire way to get some sales going then here are a few tips to boost your direct email marketing.

Hoard Tweetimonials and Promote Them

Word-of-mouth is one of the most proven ways to start a phenomenon. Marketers have used testimonials from people as the most effective way of promoting their brands. Tweets, the modern equivalent of word-of-mouth, are a great way to boost your products. Search … [Read more...]

SEO: 3 Easy Ways To Optimize Your Blog For Search Engines

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Blogging forms one of the cornerstones of a strong inbound marketing campaign, along with social media marketing and SEO. The best inbound marketing campaigns understand that the three disciplines work best when properly integrated. You promote your content via social media, which in turn creates links that support your SEO.

Your keyword research (SEO) helps you identify what keywords you should target with your content and so forth. If you want to get the most value from your inbound marketing, you need to make sure that all three components are properly leveraged.

3 tips for optimizing your blog for SEO Link related posts

Some of your blog posts are likely to be more popular than others. “More popular” means they were … [Read more...]