Conversion is the key with a website or a blog, don’t you agree? What is the point of setting up an online shop (your website) representing your business if it attracts only window shoppers?
There is no use if your visitors are simply rushing to your site, and leaving without taking action - the action that you want them to take; the action that will benefit you and your business; the action that helps you to better serve your audience.
For some entrepreneurs the “action” could be subscribing to their email list; for some, it could be that the readers share the blog posts; for some businesses, the action could mean a sale.
Practically, the “action” is something that grows your business - this means better profits.
So here, I am not talking about attracting traffic to your site. I am talking about converting that traffic for good. For most businesses, they don’t need a ton of traffic to make a living.
A handful of targeted loyal visitors is enough *if* the website manages to convert a decent percent of those visitors into customers (or prospects).
On the flip side, if your website did attract a ton of traffic but if it fails to convert that traffic to some sort of usefulness, then the whole purpose of attracting web traffic goes pointless.
The key here is conversion. There. I said it again.
When it comes to your website, you can implement factors that affect conversion in two different areas - the design of your website, and the content.
You might want to watch this Slideshare presentation
Like it? Feel free to embed it on your blog (use the code below)!
Want to know more on the topic? Get on the list and gain access to the exclusive PBS Library + lot of free blogging training!
Don’t forget to pick up your FREEBIES!
Blogging Success Foundation course (A 20-part e-course that lays the perfect foundation for your blogging success!) and FREE access to the ever-expanding PBS Library of e-books, workbooks and my exclusive newsletter!
Give me my FREEBIES!
