Write easily digestible posts
If you give your readers too much to chew, they’re surely going to leave.
Remember, as I said earlier, the online world is busy and the mindset of people is different as well.
They want easily consumable content.
How to make your posts easily digestible?
Focus on one problem in your posts.
Instead of reaching out to hundreds of perspectives/solutions for a problem, take one and go deeper. Explore one or two things in detail. Don’t give too much.
Here’s a couple of resources to help you write readable posts:
Use eye-catching images and screenshots
I cannot stress the importance visuals when it comes to online content. If you take a look around in your social media profiles, you will find that visually appealing content goes viral (even for no reason).
Visuals add spice to your content and they give that nice treatment your content deserves (given that your content is worthy in the first place!).
And, don’t get off-track here - I am not telling you to add loads of images on your posts so that people will keep their eyes hooked on to them till the end. That’s not your goal.
And yes, although your images could get a lot of shares and pins, that’s not your goal again!
But images make it easier for people to stay on your posts. That’s it.
And if you are doing tutorial kind posts, make liberal use of screenshots; otherwise people won’t get what you are talking about and they might leave because your post is not understandable.
Use varying patterns
Monotonous posts are boring and people tend to jump off! Your post needs to be entertaining and sporty enough to keep them longer.
For this you can introduce “foreign bodies” in your posts. What are they?
Quotes, highlighted text, bold text, underlined text, texts in boxes, lists (ordered or unordered), etc.
All these can add variety to your post and will help readers from getting bored!
Break the post into sub-headings
This one is very important. You really have to break the post into easily digestible pieces so that your visitors can take one bite at a time.
If you put the main points or the outline of the post in terms of headings and subheadings, your readers can still consume the post even if they just skimmed.
You have to make your post digestible both for those who are willing to read it in full, and to those that only wish to skim.
If people are trained that your posts are easily digestible, they will stay till the end.
Also make sure you break the post into short paragraphs with one or two lines per paragraph.
It makes it easier on the eyes and also to grasp. Avoid long paragraphs and large blocks of text in any case.
Don’t make your post too long
Many bloggers often have wrong notions about how long their blog posts have to be. They simply think that writing long posts are good.
Don’t get me wrong here - writing long posts are good both for your readers (when you discuss a topic in depth and provide useful and actionable tips) and for SEO (yes longer content ranks better).
But don’t make a post long just for the sake of it. If you can tell what you have to tell in just 400 words, be it. Or if you really need 4000 words, so be it (for longer posts make sure you use the tips above to make them digestible).
Don’t simply beat around the bush.
However I understand that some posts really need to be long. In that case, make the post look shorter by either writing a series or inserting page breaks (as I’ve done with this one).
Takeaway
Writing posts that keep people hooked on to your posts till the end is really a challenge, given the noise and distractions in the online world.
But if you can do it, you’re golden!
It takes a bit of practice but is totally doable. I hope these tips will help.
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And if you found this post useful, please share it in your social circle. I’d appreciate that; thank you!
