5 Reasons Press Release Complements Your Content Marketing Strategy

New and well established businesses alike want their brand to reach as much of the target market as possible, which is why the marketing department is a core element of every business strategy.

Businesses are beginning to understand the power of online advertising; however most of them fail to utilize an inexpensive yet effective online marketing opportunity – the press release. Press releases can benefit your business for the following reasons.

Get more exposure

Every business irrespective of whether it is brick and mortar based or not deserves to have an online presence. Out of the 2 billion people with internet access you are bound to find quite a number of people who are interested in your product or service.

Did you know that everyday 80 million people read their news online? The press release will be especially beneficial to developing businesses such as when you are launching your product or service, a story in the press should gain you your first few customers. Customers are more likely to try you out if it appears in a story than if the see it on an ad.

Search engine optimization

With the internet being filled by numerous similar businesses, you must be asking yourself how your website can stand out. The answer is simple – SEO. SEO is very important since 80% of internet traffic originates from search engines such as Google and Bing.

When talking about SEO two words come to mind, that is keywords and backlinks, and press releases take care of both. When preparing a press release, the article should include words that will direct internet users to the article, for example including words such as car wash and New Jersey in the press release is enough to direct traffic from users seeking the service through a search engine.

Furthermore, search engine place great value in the number of links back to your website and a story is shared online through links. A press release usually includes a link back to your site and since your press release will be shared by a large number of media houses, your website will benefit a lot from this in terms of SEO.

Become an industry expert

In all business circles it is very important to be labeled as an industry expert. Consistently releasing a press release on matters related to your industry will ultimately get the press to label you an expert; whenever any matter arises in the same industry they will seek you for advice. This will get your newer and older customers to trust you and buy more from you.

Enhance your brand image

Continuous press coverage maintains a brand’s relevance while it can also create a ‘buzz’ around a new product. Regular press coverage excites the users and maintains their interest in the brand’s progress; it even makes them feel like a part of its success.

This should benefit smaller businesses more. New customers also need to know what you do, who you are and what you are offering them personally.

Press releases can be extremely beneficial for your business especially if it is just starting up. Try and make use of this fairly inexpensive advertising opportunity.

If you are concerned about how to set up your press release, don’t worry because there are quite a number of press release distribution service providers who can handle everything on your behalf.

Joe Petitt is an outreach journalist and contributor for MarketersMedia.com, a press release distribution company.