Search Engine Optimization (SEO) is one of the biggest industries in online marketing, but at the same time it is an industry where the majority of people know nothing about it other than rumors and rehashed information they read online.

SEO is like an urban legend with all sorts of exaggerated claims to scare you. Like if you were to create your site in a certain way or build backlinks in a certain way that the wrath of the Penguin and Panda would be unleashed upon you and your site would be outlawed from the search engine results... FOREVER.

SEO is actually easier than ever at current times if you know the recipe. Search engines determine which sites to rank at the top of their search results according to an algorithm.

This is essentially a computer program with a checklist of things that are good and bad. If the … [Read more...]

High quality content is the back bone of any online business. With all the search engine algorithm updates and given the way that people and search engines look at web content, the definition of noteworthy content has changed a lot.

Now before discussing how you can create noteworthy blog content using SEMRush's SEO modules, let me first tell you what noteworthy blog content is.

You know, these days you need to please both people and search engines when it comes to creating noteworthy blog content. You need to make the both ends meet each other. Or better yet, you have to make the following two go hand-in-hand:

1. Creating content that people find useful and noteworthy to talk about and share, and 2. Creating content that can easily be ranked by the search … [Read more...]

Content creation is part of a bloggers everyday ritual. It is sometimes hard to keep with the requirement of having to keep up with the content race.

It is natural that bloggers get burned out with creating content. For those who struggle on this aspect, I'm introducing Bloghands.

Bloghands is at your disposal to take care of your blogging needs. It is a big challenge to present fresh content on a regular basis. You should prepare the content to please the audience as well as search engines.

In this process, you should need extra hands to achieve great results in less time. ‘Bloghands’ is the one stop … [Read more...]

Alexa rank is one of the golden standards that decide a website's worth in terms of traffic.

Alexa gives every site a rank and unlike the Google pagerank, for the Alexa rank, the lesser the better. The #1 site on Alexa's list is Google (not surprising, eh?)!

Well, if your website has a decent Alexa rank then it will be well respected on the web. Especially for advertising profits, a website's Alexa ranking is one of the factors that decide the price of the ad space at that website.

Before we talk about how to boost your alexa rank, let's dig a little deep about what this website ranking algorithm is all about.

So, what is Alexa rank and what does it mean? Basically, alexa rank is an algorithm that grades or ranks websites based on the amount of traffic the website gets. In Alexa's own words, here's the definition: The traffic rank is based on three … [Read more...]

In my opinion the concept of blog marketing uproots from this mere fact: a blog is a marketing tool. With every blog, a blogger markets his/her product, or service, or a company or their own skills.

A blog is a perfect marketing tool - A perfect content marketing tool, if used correctly. And it is also the answer to your question "how to get your blog noticed"!

By providing useful, cutting-edge information that is mostly needed by the target audience (potential customers) you can really cut it - in any niche.

That's in very simple terms how content marketing works.

The good part about content marketing or marketing your business through a blog is that it is free marketing - well free for most part.

You still have to spend time and effort on creating content or if you prefer to hire someone to create the content for … [Read more...]