Creating an awesome product is one side of the story. Creating an even more awesome and professional landing page for the product is the other side of the story, which is no less important than the former.
No matter how much effort you put in to create a product, it is the landing page that people see first and not your product. And if your landing page is not professional, beautiful and has all the elements of conversion, people won’t see your product, ever.
Don’t underestimate the power of a product landing page, since it decides the fate of your product. Even though you write an excellent sales copy, if your page isn’t professional then people will most likely won’t be reading it.
So your first step in making people to at least check out what you’ve got and what you’re saying is to create a stunning landing page.
A well optimized landing page is the back bone of your product and it manages to make your visitors stay and actually read what you’re offering (the product details).
Now I learned about all these quite recently when I was close to the launch of my ebook Blogging Action Plan.
When I was educating myself on the aspects involved in a product launch, I came to know the importance of an effective and professional product landing page.
At the same time, I know how I hate the “standard” sales pages. There are umpteen number of them all over the place and when I land on such a sales page I simply click the close button.
However, I won’t be able to sit down and design a professional landing page. Even though I designed this blog myself and I do blog designing as a business, when it comes to product launch I have my product to work on. Neither I would have the big bucks to get a designer to design for me.
But still I was able to create a professional landing page, well optimized and beautiful, for my product. I didn’t spend weeks designing it, and I didn’t spend $500 either.
You have a handy and affordable (this combination is not so easy and doesn’t come always) option. The Thesis Product Skin by Hesham.
I had a chance to put my hands on the skin and in fact I got a pre-launch copy from Hesham for my ebook Blogging Action Plan, which was launched a week before the skin was launched. You can check out my ebook landing page here.
Now I am sure (and I got many of my friends telling me) that this page doesn’t look like a standard sales page. It is professional, looks clean, doesn’t punch on your face with the standard sales page feel and it converts really well.
Why Thesis Product Skin?
The drag drop – Simply super!
Amazing drag and drop fully designed widgets. You don’t have to do anything apart from drag and drop, to put those awesome text, product images, testimonials, count down etc. on your sales page.
You absolutely don’t need any coding skill. Just have a look at the front page widgets. You just have to drag and drop them in to a place and then paste the content you’ve created.
The skin comes with 16 background color options and 2 colors for the blog system. You can either choose them or you can upload your own background image.
The call-to-action buttons are the hot zones of any product page. Thesis product skin comes with 39 different ready to use call to action buttons and they’re all yours.
A cool count down option
Do you have a discount for a specific period? Do you want to launch and promote the sales page before the actual product launch? You can use this awesome feature of Thesis Product Skin. Just have a look!
This is possible again by a simple drag and drop.
- iPhone and iPad compatibility
- Aweber optin forms on the blog
- Testimonial widget
- List items
- Facebook comments on product page
and a lot. You’ve gotta try it out.
Installing the skin
When you purchase the Thesis product skin, the product comes with a pdf tutorial on how to install the skin on your Thesis WordPress blog.
Fransisco (Ditesco) from iblogzone has made an awesome video where you can simply follow the steps in the video to complete your installation. Here’s the video.
A professional and awesome sales page plays a crucial role in your product launch. You have to first have a professional product landing page to make people read and explore what you’re offering.
A professional landing page is also a good sign of a professional product. And when it all comes in a handy drag and drop fashion, I don’t think anyone has to hesitate on using this easy-peasy option.
This skin is only for Thesis theme.
If you’re not using Thesis, better start using now and create a professional landing page for your product.