The best thing about having a blog is that when it successfully attracts search engine traffic or bags a pretty good amount of money so that you feel on the top of the world.
But the art of becoming a successful blogger is not the hardest thing in the world although it is not too easy either. Organic traffic is very important and reliable for every blogger to have a steady and promising traffic than through referrals or other sources.
Here are few points which will help you write a good keyword optimized post. A keyword enriched (not stuffed) post will surely be helpful to improve your search engine ranking in Google’s search results page.
Selection of keywords
Before blogging you should understand it for sure that high traffic does not always mean high profit. There are number of successful blogs which bags a huge amount of profit but attracts only a moderate traffic.
Here you have two genuine options. You can use high end traffic keywords but there is no guarantee that they will surely help your blog to attract high search engine traffic. The other option is to choose keywords that target an average number of traffic but surely makes huge profit by resulting in increased proportion of visitors. These keywords can be called profitable keywords. And as I have mentioned earlier high traffic and high profit do not necessarily have a causal relation; the choice is yours.
According to a recent article published in the Information week, maximum of the traffic gets generated by four words queries although three words or two words queries also generates traffic. So you should optimize your blog in such a way that against the input of any four words phrase related to your blog it shows up, that is, the long tail keywords.
Keyword implementation
The second very useful tip to design an attractive and equally profitable blog is the correct implement or placement of keywords. Before I elaborate the point try to understand a prospect of human psychology which says that the greater you can hammer something into a human mind the easier he or she will feel attracted to it or remember it.
In your blog you can repeat a keyword which projects your business as much as you can (although it has an exact ration. You can google it if interested). Just keep it in mind that it should not sound monotonous. Use the word everywhere from your post title to the page URL name, from category names to permanent links.
This will make Google to show off your blog frequently.
Understanding right posting time
You should understand the proper posting time and the frequency of posting for your blog. It is recommended that there should be a consistency between publishing every two blog posts. The question is how you will understand the proper time and frequency of posting. Always keep an eye on your blogs statistic.
Find out how frequently you are being spidered. Then finalize the posting time and frequency. For example, if you are being spidered more often speed up your posting frequency or if you are being spidered less often you can cut down the frequency of posting. Although at first it will be a little tough to understand the equation consistent practice will work.
Jane’s note: IMO, blog posting frequency is something that the blogger chooses according to the demand in their niche, their comfortable frequency and many other factors. I wouldn’t recommend a blog update frequency to synchronize with search engine crawls since they are not consistent. Consistency is the key, the frequency can be anything that suits the blogger and the niche - more discussion on this here.
Regular updates
For a successful blog regular update is very important. Keep updating you blog frequently and that will result in attracting more and more visitors to your blog. You can also try to design your blog in such a way that your pages gets categorized fast and in this way you can go on for a long time without a steady update to your blog. And in this way Google also will not have a problem with your blog.
Set up feeds
Do not forget to enable the site feeds of your blog. Through your site feed you can actually advertise your blog successfully through content syndication. Use the keyword which you wanted to be noticed in the post title and post description. This will potentially increase search engine traffic of your blog.
The last but not the least tip is to provide people twice more than what they look for. But the offering should be relevant of course. Be sincere and follow all the tricks of blog SEO and keep blogging.
Saikrishna is a student of Computer Science & Engineering and he is also a part time blogger who blog at TSKSOFT. Started blogging in 2010 for fun and later its became a profession, helping co-bloggers and sharing the knowledge to everyone from what he learned.
angel says
yep v do follow d rules cause v r the rule makers and rule breakers good work sai
Thank you Angel
These are good principles to improve traffic sources from the Search Engines, angel, but clearly it is not easy technique.
Once we do better we are done getting high impact of traffic from search engines, but the start up requires initial hard work.
Thank you Trung.
Yep, Sai - If we could do everything better than our competitors, we would get what we want not only getting high impact of traffic from search engines (money, subscribers, comments … much more)
Yes Trung, Its a fact that if you have a good standing than your competitors then you get more traffic and whatever you said in the above comment.
Thank you.
I agree with the hard work, hence keyword “work”. Most people these days do not know that word.
Thanks for the info bro.
Very helpful for fresh new bloggers.
@Srihari : Hi Sri, Its so cool to know its useful for you. Thanks for having your time in reading the post. I wish you follow the steps as said.Have a nice day.
I wish could be half successful as you are in SEO. this is one thing that goes over my head
Yeah for beginners SEO is a complicated one but once we understand, it can bring you more traffic and ranking. Although content is more important factor.
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Thanks for your valuable comment Tushar
Very well said Sai …”high traffic does not always mean high profit” Agree with you that optmizing for long tail keywords is truly beneficial.
@Salman: Basically the first step is to have is Loyal Readers. Once we have, it will be big turnout which automatically brings more traffic. Glad to know you found the post useful
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Making the post on SEO related to help us increase organic traffic is a great idea. Use of keywords is very appreciated Thanks for the post.
Hey srikanth glad to have your valuable comment. How was your blogging going on
rajaspidey says
cool info bro !! might be usefull to me cz i have idea about creating blog !!
Thank you @rajaspidey, Just let me know if you need any more queries.
Have a nice day
Great post.
Search engine traffic in the best when you want to a good conversion rate.
I agree bro, Organic traffic increases not only a good conversation rate but also good ranking.
Thank you.
linda says
Well written post.
Nothing can beat the organic traffic and when it comes to MMO, SE traffic is the best you can have.
Hi Linda, i agree with your comment
Glad to know you found something useful here.
Happy Blogging.
Hi Sai,
Nice post as usual,it is nice to be hear on the blog reading your post
You had discuss some very vital points regarding blogging succes.
Most important you have mention that the blog should be updated regularly which google likes as google wanted to share fresh and relevant search to the end user
Thanks.
Thank you Ashok, I see your going good in launching your new SEO services for WordPress users. Its great to hear more from you.
Have a nice day.
Ana says
Wow! Thanks Sai ! These are very useful tips. Blogging is becoming very popular. And I read them alot, keywords and subject are the main attraction by far. Keep it up!
Ana.. i agree keywords and the content is more important in SEO, Although the format of the post is most important while we use the number of keywords in it . Thanks for having some time in reading my post.
Denise Smith says
Very good advice.
I might add that it makes sense for you to post to other people’s blogs…and that will help to attract traffic back to your blog. Getting people to initially read your posts and then subscribe to your feed can be challenging.
Writing in your own voice in a familiar style will help your audience connect with you. It’s an area that I need to work on!
Its not a big challenge to get readers/visitors subscribe to our feed, Once after we have good ranking and content which attract them. Basically visitors who visit the site come for content they require, but some sites are totally filled up with ads and stuff which is not related. Backlinks play a role in getting traffic from related sites, So people with same interest may get interest in subscribing your site feed. Glad you find the article useful.
Happy Blogging Denise.
some detailed information on your post Saikrishna. Good to see that you have made a good effort to highlight all the importance of seo.
Glad to know you found my post useful for you. Thanks for your valuable feedback Eddie
I had to buy a plugin to really get the benefits of search engine traffic. It was “too time consuming” to write “perfect” blog posts that were optimized for search engines without understanding exactly what to do. Now, things are a lot easier, and the traffic is much higher than before.
What I have discovered is that search engines keep sending traffic for a very long time, and that’s why it’s so important to use the right keywords. I have had a few posts that has been at the top of Google for apx. four years, and I’ve received close to 100 visitors a day for almost four years, and that’s completely free traffic.
What is the average for visitors on blogs? I have several different blogs and have seen anywhere from 50 to 1000 visits per day.
I don’t really know what the average visitors on blogs are, but it’s not really about the number of visitors, it’s more about the quality of the visitors. For instance, I get about 150 - 200 visitors to one blog posts every day, based on search via Google. But, close to 90% of the people to that blog post are leaving right away.. because that blog post isn’t related to what my blog is about (I’ve written a tutorial about how to create lists on Facebook, and my blog is about marketing). I could have had 90% less traffic as long as they’d stick on my blog
Great point - bounce rate is important too than.
Jens, i agree with you search engines send us more traffic if we use the right keywords. Can you say me the bounce rate?
My bounce rate is right now about 37% according to Clicky. It used to be a lot higher.
Hi Jens, its a good impact having only 37% Bounce Rate. Even the visitors are not getting what they required from your blog as you said in the above comment, I mean landing pages. But even though its so good to know that the bounce rate is very less when compared to this point. This means users also tend to read other articles too
That’s the first I have heard about the timing of your posts on a regular basis - I understood about the frequency but not timing. Interesting post and thanks for sharing!
Glad to know you found interesting.
Thanks Lisa
Hi Lisa, have a look to the comment made for Gowtham in this page. Your ComLuv link juice has been taking by Feedburner instead of getting to your site/blog. Follow the steps i said for Gowtham.
Happy Blogging.
Nice article. Yes After SERP Best sources is Soical media sites. Thanks for sharing the info.
I agree with you my friend
Social promotion helps to get more visitors converting them to readers but it totally depends on our site and niche.
SEO may sound a little complex to newbies in the beginning. But it is worth learning it. The traffic from search engines is highly targeted than any other traffic sources and so the conversations are very high.
Nice post Sai
Thank you bro for having your valuable comment
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I Think Regularly Updating the Blog gets good Traffic to every Blog. In case of keywords, it helps you to rank higher in Search Engines. Every Bloggers should regularly Update his Blog.
Thank you bro
glad to have your valuable comment, updating the site regularly is more important but frequency of the posts is also a mandatory. Implementing related keywords in the post drag more traffic from search engines.
Nicely explained.Search engine traffic plays a vital role to improve traffic to a blog.So SEO is a very important.Thanks
Thank you Goutham and i found that your comluv link posted here is not bringing you a backlink, I mean it is stealing by feedburner(no linkjuice for your site). Don’t worry you need to just change your Feedburner settings. Just do as i said, Here you go
Step-1 : Login to your FeedBurner account.
Step-2 : Click on the Configure Stats at the left side bar.
Step-3 : after clicking the Configure Stats, you will find “Item link clicks” in the window, just Uncheck the box “Item link clicks�?.
Step-4 : Make sure you Save the changes.
Note: Goutham it may take upto 24 hours for changes.
I feel this will be helpful for you.
Once again thanks for your valuable comment.
It’s really nice of you, Krishna! That you are sharing this.
But Gowtham, if you don’t understand try Mavis Nong’s blog - attraction marketing online. She explained with images. Hope it helps.
Thanks for referring it Abhi.
Thanks for your helpful tip Abi and krishna
Have done it.
The pleasure is all mine. I really love to help others. But please, get the name right, boy.
Abhi its just a typing mistake
Yeah, I know Sai.
Glad to hear its useful for you.
Happy Blogging Gowtham.
Very well written Sai. A lot of newbies would think that SEO is too complex to understand but in reality, it’s not. Search engine algorithms changes from time to time. As for me, I do think that the main ingredient to successful blogging aside from writing good content, is to ensure that you have included the main keywords in your blog title.
That’s really cool
Kent. Glad you found my post helpful, Thanks for your valuable comment.
nice post i agree with the keywords…if your keywords are good then in no time search engines wil index them
Thank you Rahul
. I agree with your comment.
Very well said! I agree with you that the mot important and actually the first point is choose the keywords, which play the main role in getting traffic
Thank you Melissa
glad to know its useful for you.
Very well written description about keywords. I see this everywhere, almost - Keywords, keywords, keywords… I’m not going to miss this KEYWORD stuff ever.
Glad to see you here, Krishna! Good luck for the contest.
Hi Abhi, Thanks for your support.
Abhi, i taught to share this post as i too heard more about the keywords in the area of SEO but with minor mistakes many people lose organic traffic. So, i shared some my knowledge over here. I think it will be useful.
Yes, Sai. Now I understood completely that Keywords plays an important role in SEO.
Yes, Abhi. Use of keywords also play a role in SEO ranking but we must have a caution not to make them Keyword Stuffing.
Thank you.
That’s what I call a professional blog post.. Keep it up SAI!
Thank you Vikas for showing great interest in my post.
Happy Blogging.
Keywords are the most important factor in the present SEO. Ff we make choose good keywords, Google automatically sends us more traffic which is a simple way to have more from Google.
Thanks Sai.
Yeah i agree with your praveen
but we must make the keyword usage more like Keyword Stuffing.
Sorry a small mistake, we must not make the post/page with keyword stuffing.
It is important to rank well on search engines, well because majority of the searchers use search engines in looking for information. More exposure in search engines means more chances of having high profit!
I agree with you Rick
. Organic traffic is the best way to bring high profits but also to have good conversations.
Thanks for stopping & having your time to comment .
Setting up a blog is the easy part, what comes next is a different ball game altogether. It takes a lot of commitment, patience, technical know-hows and most importantly, the passion to see you through the ups and downs of blogging.Anyway,thanks for sharing.
Thank you Earl, although its tough to get in top at the beginning later once we work hard to reach our competitors it will be okay
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Thank you Earl, although its tough to get in top at the beginning later once we work hard to reach our competitors it will be okay .
This article is excellent and I fully endorse the efficacy of your method.
One cannot expect immediate returns from this strategy as this is a long term one. But, a good one at that!I saw your blog and I have fallen for it. Your blog is really very informative.
Its really a great appreciation for me for falling love with my blog
Thank you Earl.
Sai,
That’s a great reminder to set up an RSS feed and submit it regularly to directories. That’s a very effective way to establish backlinks. Nice post!
Sherryl, Thank you for reading my post. Yes making a RSS feed submission to highly ranked directories which is related to your site niche can help you build more backlinks. I hope the post is helpful for you.
Keyword optimization has worked well for me. What we need is just a good software or plugin to choose the right keywords for our article.
Thank you Berjies.
I nailed every point in this article. The issue of frequency in posting is something that is really relative. From experience, I come to know that your blog readers should really help you to determine your posting frequency. Thanks for sharing this.
Glad to know that you found something useful from this post Thank you.
With social media come into play search engine traffic is not as important as it was before but still its the priority of every blogger to get traffic from search engines.
Your correct but Organic Traffic is more important than Social Media. Thanks for commenting Mohsin
Hey Sai,
I like your post buddy. Getting search engine traffic is a two way street a might say: first you put your best to create quality content and do on page seo, as you explained above. Secondly, you create those necessary backlinks through promotion and networking. All these activities are interconnected..a good keyword doesn’t mean too much if the content is poor or you don’t syndicate, or the posts show up on your blog like the seasons of the year
Regarding the posting frequency, the best one is the one you enjoy and manage to handle considering the other areas of life.
Great reminder about the feed as well. It’s a topic that is not so often explored. I’m going to do more researches about it
Thanks for sharing your tips buddy. Glad to be in the same contest with ya. Keep blogging and promoting..boy, you rock at it from what I see
Success in the contest!
Cheers,
Radu
Saikrishna,
Thanks for a very interesting and informative article on traffic makeup.
I build a lot of websites for local businesses that provide services within their community. When I choose keywords, I look for what I would consider “commercial keywords” to build my site around with the purpose of getting more targeted traffic that ends up in a higher percentage of buyers.
This technique is the same for my blogging, only the opposite. Let me illustrate:
Lets say I am building a website for a local roofer. If my keyword research shows me LOCAL ROOFER, ROOFING CONTRACTOR, and METAL ROOFING, I would select all but METAL ROOFING, because this visitor is likely looking for information on the topic as opposed to a contractor. Since I am localizing this website, the chances of getting a visitor looking for information and converting them to a sale is very small, so it is not a practical use of a small businesses money.
On the other hand, if I want to write an article for a blog on roofing, I would choose the topic of METAL ROOFING. This is informational and I will get international traffic. I could monetize this article by looking for an affiliation program with a nation wide roofing contractor.
-Joe
Keyword selection may play very important role is blogging . we should always choose a keyword having average amount of search terms having less competition . Choosing a high search volume keyword will not help you to drive traffic to your blog because these keyword have very high competition and it will take very hard work and time to get ranked of first page of search engines
Selecting the proper keywords is important. Organic traffic mainly depends on the keywords used in search engines.
Thoroughly researched article. I agree with each and every point you have included in the post which contributes to great SERPs.
Amit Kumar says
yeah selection of keyword plays important role……!
Good share Sai… I think I have to concentrate on three words queries that brings more profit to my business
Thank you Sai, I think search engine traffic will take time to develop. Especially since GOOGLE continuously changes the rules. Gearing your content solely for the reader is seeming your best bet for organic traffic. Keywords are still a MUST, but GOOGLE has someone they need to please…the searcher.
Hi, Sai,
Thank you for sharing! All these are relatively alien ideas to me.
I have a long way tt go before getting this SEO thing right.
I have picked up some great tips from other fellow commenters too.
Viola Tam
Hi Sai, Awesome and intresting post!
I agree with each and every point you have included in the post which contributes to great SERPs. Also I do agree with your point “Organic Traffic is more important than Social”. As we know “Keywords” plays an important role in SEO.
Thanks for sharing.
Yes, every blogger should update their blog on daily basis. And now days Google getting very strict especially Panda Updates. It’s not so easy stuff but smart work always beneficial.
How are you Sai ?
Nice sharing mate. I always go for the keyword which has low or mid competition. So I concentrating on two or three words profitable keywords.
Thanks again bro.
Abhijit
Rick says
Thanks for this article. I’ve got a few blogs, one of which has been active for quite some time and has a lot of content. It’s kind of unexpected to see what keywords I rank highly in the search engines for; not that I use those keywords deliberately or anything like that, they just come up. I believe it’s also because I’m using those words as tags as well, so that probably boosts me in the SERPs. Look forward to reading your ebooks.
Nice sharing dude. I always go for the keyword which has low or mid competition.
Sandra Bryant says
I have a blog that I am trying to maintain for quite a while now. There are some people who visit it regularly, but I have always wanted to expand and reach out to bigger audience. Your article has given me many great ideas on how to do that properly and for that I thank you. These definitely are some good basic principles to improve the traffic of your web page. Again thanks and keep up the good work.
Allison says
hahha cute! I love the picture with the dog imitating the post. Really funny!
Keyword research is important. Lots of people say write and they will come, not true. You need to write what people are looking for!
It is important to rank well on search engines, well because majority of the searchers use search engines in looking for information. More exposure in search engines means more chances of having high profit!
Yes its true every blogger should update their blog on daily basis and now days Google getting very strict especially Panda Updates.thanks for sharnig