This week, Google slap continues. Many more sites seem to have been de-indexed since last week.
Although we all love search engine traffic, we need to have two things in mind:
1. We should not put all the eggs in one basket (Google, because there are other search engines too), and
2. We should not put all the eggs in one basket (Do not rely too much on search engine traffic. Find other sources of traffic as well).
Lesson learned. Moving on.
I’ve summarized some of the best reads I had this week.
Social media research: Discover where your target audience spends their time online and where to spend your marketing dollars for the best investment.
What makes a blog more successful? Is it reading, better writing or promoting in a huge network? None of this.They were used to help 10 years back. Not now and not any more. Then what requires to build a better blog?
The common-sense “secret” to the most effective kind of advertising …
15 quick tips on how to prepare and approach bloggers to accept and publish your guest posts every time.
Every successful blogger I’ve spoken to had several failed blogs behind them before they finally honed in on their blogging goals and set up a blog that would achieve those goals. If a client came to me with four separate …
Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their …
Here are some ways of evaluating your website by focusing on competitive analysis through site monitoring, integrating tools not necessarily known for SEO, and assessing internal strengths and weaknesses to overcome the …
But you can easily market your business without using automated link building programs (I don’t), or studying the latest Google update (I rarely even look at those discussions). Instead, simply focus on marketing your business …
OK. This one is for fun
Google’s latest update, Google Sloth, is going to have a major impact on websites through a variety of factors. This update is named after another engineer at the search company, Reginald Sloth. Mr. Sloth and his team have …
List Building & Email Marketing
Your brand’s Facebook page is changing tomorrow. On March 30th, Facebook will switch all brand pages to its Timeline layout. This might create some unique challenges for your current list building strategy. Don’t worry …
Why do people open, click and convert in response to your message? Is it the competitive price that drives their interest and engagement? Or is it something else – the elusive, indefinable IT THING that some marketers manage to grasp in their …
Everyone makes mistakes, even when sending emails. These tips can help you recover and save face.
You have Twitter followers, connections on LinkedIn, and people who like you on Facebook—but how engaged are these people with …
Have a great weekend reading. And do let me know what you think.
I appreciate your comment as always.
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