Do you want to price your social media services the right way? Who doesn’t?
However, there are many factors that will determine if your clients will accept the rates that you’re going to be asking for or not.
I know that many starters struggle to find jobs, and when they do, they don’t find a way to get their clients to pay them what their skills are really worth.
If you’re in this particular situation, then here are some tips to help you get paid the big bucks for your same social media services.
Build a good work history first
Most clients don’t really care about what you say you can do for their businesses. What they care about rather is what you’ve done for previous businesses.
All the clients who I’ve dealt with have the mentality of “what you see is what you get”, so you better show them good proof of your previous work.
I’ve seen many social media consultants who charge an insane amount of money just doing the work that many of you can do. These folks have managed to get there by making a huge difference in their previous client’s businesses.
I know that you’re probably overwhelmed by the competition out there, but believe me when I say that you’re going to bypass 80% of that competition if you build a good work history.
In order for you to build a good work history, you really need to think long term. It’s better to charge less for now so you can charge a lot in the future than to price yourself the right way now, and end up with no clients or work history.
Do more work than what you’ve been paid for
This might seem a little bit counter intuitive to you, but let me explain.
In order for you to build a good reputation as a social media service provider, you definitely need to “WOW” your clients. Most clients do research prior to hiring, so they approximately know what people/agencies charge for various social media services.
However, if you do more work for the same amount of money that your competition is charging, then your clients are going to start taking you very seriously.
As you may already know, a very large portion of people get hired through referrals. According to my humble experience, I believe that referrals are your best friend when it comes to getting new clients.
Once you have few happy clients, then you’ll never have to worry about getting clients ever again.
Start a blog
In order to showcase your expertise to your potential high paying clients, you need to have a central hub where you give valuable social media advice.
Many people would disagree with me on this, but this has been proven again and again to land you the best clients that you can ever have. Starting a blog isn’t actually a hard thing to do.
You can either hire someone else to do it for you, or just do it yourself following one of the gazillion of articles and videos posted about this subject on the web.
Also, keep an eye on Jane’s “Create Killer Content For Your Blog” series if you really want to take advantage of blogging.
Ask your clients to leave honest feedback
One of the great ways to showing your successful work history is by asking your previous clients to leave you an honest feedback about how you helped their businesses. It’s better to have a particular page on your website/blog that is meant only for your client’s testimonials.
To make this page convert better in terms of getting new clients, you need to include a picture, name and a website/Facebook page/Twitter profile of your client (but you need to ask for their permission first).
Tip: A good way to get your client’s feedback in your testimonials page is to offer them a discount on the services that you provide them if they leave an insightful and honest feedback on your website.
Don’t hang around low quality clients
Most clients don’t really understand how social media works or how it’s going to benefit their businesses. I see clients posting unrealistic tasks for a ridiculous amount of money like “I need 10.000 Facebook fans in 24 hours for 50 bucks!”.
Your job isn’t actually educating those clients and showing them that they can only get 10.000 hollow (fake) accounts in that time frame and with that amount of money, because these clients aren’t serious enough about investing money to grow their businesses.
What I advise you to do is to stay away from these clients and stick only with the ones who are serious enough to invest whatever it takes to growing their businesses.
That being said, I’m not really a fan of getting paid less than what my skills are actually worth, but if it’s a part of a larger plan as I mentioned before, then there is no problem in doing that.
Once you establish yourself in the social media service providing market, then you could probably charge those amounts of money that we all dream of.
Houssem is a social media manager and consultant. He helps small businesses make sense of their social media marketing strategy. Make sure you get his free Social Media Manager Handbook.