Facebook, as a social media site, offers an exceptional brand promotion platform. It is a platform that effectively serves the needs of entrepreneurs with a small marketing budget. Besides this benefit, Facebook advertising is fast proving its reliability. It is, thus, worth trying it if you haven’t already.
Success in marketing on this great platform, however, requires planning. Remember that not planning is planning to fail. A well planned advertising campaign on this platform is supposed to yield benefits.
One of the ways that, as an advertiser, you can make use of Facebook advertising is making good use of the 11 targeting factors provided by the site.
One of these factors is location. For small entrepreneurs, their target audience is not spread throughout the world. Instead, their audience can be found within a city, a metropolitan area or just one country.
The good news is that Facebook allows you to filter your target audience according to location. It is upon you, thus, to decide the geographical range within which you want your Facebook ads to reach.
The second target factor that Facebook provides for your use is age. This is a standard demographic factor that you should make great use of. As a rule, you should know your audience, as many marketers do.
In this way, you will only be targeting a small, but reliable audience. A few clicks by this target audience are likely to convert to sales as opposed to targeting a large undefined audience that is likely to click your Facebook ads without taking further action.
The third, and one of the latest target filters, is birthday. There are many products that can be advertised to people who are celebrating their birthdays. Wish someone a happy birthday and suggest to them a gift that they can buy for themselves.
Sex is another filter that you should make maximum use of. If you are selling unisex products, this filter may not be very important.
However, if you are selling a product that targets either males or females, then the filter comes in handy. Make good use of it to avoid incidences where many people click your Facebook ads without buying what you are selling.
Keyword is another filter element that helps advertisers target users with certain profile information, including favorite books, TV shows, and movies among others. Included in keyword filter is users’ job title.
Other important filters include education, a critical element to be considered by those who target customers depending on their education level; workplaces, a feature that is quite useful for those who target employees working in certain organizations; relationships, a filter designed for use by advertisers who care about marital status of their target audience; interested in, a filter that is useful where sexual preference of the audience matters; language, a filter that ensures that you your English Facebook ads are not seen by Chinese speakers; and connections, a recently launched filter that ensures that you do not duplicate ads on pages that you own.
Marcus Ho is a highly sought-after Social Media Strategist who specializes in revenue-driven campaigns on social media for businesses. Well known for his cutting-edge, fresh insights and proven strategies, Marcus has successfully helped over 200 corporations and SMEs to rake in hundreds of thousands within very short periods of time.