Subscribers. They are the life blood of any blog. More than casual visitors and loyal readers of a blog, subscribers play a crucial role in getting your blog to roll. And, according to the famous saying, email subscribers are the sources of income for many bloggers.
Email marketing is not dead. Not even close. It is a booming strategy for blog marketing, in particular.
Email marketing helps you to sound personal, provide value and connect with your readers even outside of your blog. Yes, you can talk to people even when they are not at your blog, reading your posts or comments. And you can talk to your list about anything even outside your focus.
Do you realize how privileged it is to have permit to land your word on other’s inbox? You don’t always get that option easily. It is hard earned.
But it is sad that a large portion of online entrepreneurs use this method of marketing to its worst. They just punch their subscribers’ face with sales pitched emails and just guide this awesome marketing strategy to a death pit.
Fine – let’s not talk about those who ruin the system. Let me talk about how to make email marketing more effective.
I must insist that when I say “effective” I don’t mean how can I make my list to buy my recommendations through one email. I mean “how can I be more useful to my list with less confusion and chaos (on my side)”.
Ya, so since I talk a lot about productivity and time management, I cannot have a cluttered workspace or anything. Not a cluttered email list too!
OK it is not actually cluttered. But it is not suitable for optimal usage.
Update: Please note that this post was written when this blog was a multi-niche blog (Find All Answers). So some of the points discussed here may not apply to the current standing of this blog. But regardless of that fact, the tips and strategies could still be useful to you.
What were the issues?
- 1. Idle people on my list who did nothing but subscribed to my blog to download the free ebooks I am offering. They never open any email after that first email.
- 2. I
amwas running a multi-niche blog. Well that is not actually an issue, but it is. Let me explain. When someone reads a killer “Relationship” post from my blog and wants to know more about relationship stuff and subscribes to my blog, it will be weird to send him/her tips on blogging.
Since I have a mix of audience from varied niches, I really can’t make every email to be useful to all. As a consequence I cannot improve my open rates.
People will simply decide whether they could find my email useful or not by looking at the subject line. So every email I send, only reaches a very less percent of people’s mind (even though it reaches their inbox).
I knew that it is never going to be useful for myself and my subscribers this way. So here is what I did:
I decided to split:
Not my relationship with my subscribers – Since mine is a multi-niche blog, I decided to split the subscriber list into three groups. But I cannot do this by myself because I don’t know who wants what. So I sent the following email to my list:
Yup you heared me right. I am going to do some cleaning up and organizing…. not with my house, but with my mailing list. It’s currently a bit of clutter, even though not as much as you would notice, but it certainly bothers me. Here are the issues I have:
- Idle people occupying my list – I don’t want them; that place can be better used by someone who really wants me and my stuff.
- I run a multi-niche blog, as you would know by now – Blogging Tips, Relationships and Self Improvement. I know how it feels when you signed up falling in love with an article on relationship and you get my newsletter email about blogging.
So I really want to make you and myself happy and I want my emails to be more useful to you. However, I cannot do this by myself, coz I don’t know what you really want!
Could you please do me a favor and hit the reply button to tell me your interest? What kind of emails you would like? Blogging Tips, Relationships or Self Improvement (or) ALL OF THEM?
I will split my list up according to the replies I get and try to get things more organized. I say it again, I need your help with this.
Please go ahead and talk to me. I’m listening.
BTW, thanks to all your wonderful replies stating your wish on my ebook. I am working on it
To your personal and business success,
I must say that my list is just awesome. Within minutes of sending the campaign I started receiving emails from my subscribers telling me what they wanted. And many were so happy that I asked them.
Now I have split my list into 3 groups; the groups are named Blogging Tips, Relationships, Self Improvement.
I have put those people who replied into appropriate groups as they asked for; those who didn’t reply are included in all the three groups. I will send targeted emails to my list – How sweet!
I have also cleaned up my list based on the history of my subscribers. I can see the date when a particular subscriber has opened an email from me. And if it is sometimes earlier than 4 months I have deleted them from my list.
I have kept 4 months as a threshold which I think is pretty much loose. Since I was all busy with this process, my subscribers will miss this week’s newsletter.
What is the use?
1. No more irrelevant emails to my subscribers.
2. Really targeted emails.
3. Increased open rates on every campaign.
4. Overall enhanced experience for both me and my subscribers.
How good is your email marketing strategy? What are you doing to improve it?