Email Marketing Archives - Problogging Success

The 5 Pillars of a killer email marketing strategy

1 Comment | Last updated: December 10, 2014

Email marketing is still one of the most vital tools available for online marketers. It doesn't matter what kind of online business you run, if you are not doing marketing by sending out emails, you are missing out big time.

I checked in multiple sources - I didn't get the precise number. But the projected stats say that there are roughly about 4.1 billion email accounts that are in use. That’s quite a big number isn't?

I will not go much deeper into the stats of how many emails are sent per day and so on. But the point is this - if you are ignoring doing marketing via emails, you are failing to make the most out of your marketing efforts.

And not just that! Email marketing has various other benefits added to it. One of the main things I like about it is that you have the privilege to land on someone’s inbox to deliver … [Read more...]

How I segmented my email list and increased subscriber engagement

48 Comments | Last updated: September 24, 2014

Subscribers. They are the life blood of any blog. More than casual visitors and loyal readers of a blog, subscribers play a crucial role in getting your blog to roll. And, according to the famous saying ("the money is in the list"), email subscribers are a source of income for many bloggers.

Let's start with this ...

Email marketing is not dead. Not even close. It is a booming strategy for blog marketing, in particular.

Email marketing helps you to sound personal, provide value and connect with your readers even … [Read more...]

Wake up! Your email list size doesn’t matter. THIS does!

3 Comments | Last updated: January 5, 2015

Asubscriber list is one of the greatest assets in your business. Can’t deny that fact, right? You know it is highly important to build an email list right from the start of your business.

I suggest you do. Coz if you wait to reach some point or a milestone before you could start building an email list, you are simply wasting time.

I see a good number of blogs that run for months without a sign up form - they don’t give their readers an option to join their list. They don’t build a list.

When I ask my [Read more...]

How to Retain Email Subscribers (when they only want a freebie from you)?

13 Comments | Last updated: March 16, 2015

Let me start with this: Email marketing STILL works! It does work even more effectively than it used to work a decade ago. Email marketing might sound to be an old school marketing tactic - but it does its job much more effectively!

And if you are neglecting email marketing just because you think its old school or that it has become ineffective, you are definitely missing out!

I can go on and on talking about the benefits of email - but here’s the thing. Do NOT ignore email marketing thinking its old school! There might be MANY new … [Read more...]

How To Enhance Your Business Through Effective Email Marketing?

13 Comments | Last updated: March 21, 2014

There are different ways to promote a business. You can promote your products and services through online and offline. Over the years, online media have been established and it is consistent in delivering the greatest impact in less time.

Email marketing has unique advantages over other forms of online marketing methods and strategies. Let us check how you can utilize email marketing to further your business by building lasting relations with customers.

What and why?

Email marketing is nothing but conveying the message to prospective and existing customers … [Read more...]

5 Email Marketing Tips: Ignore These And You’re Doomed (Especially #4)

39 Comments | Last updated: April 1, 2014

Email marketing is one of the best ways to bring new sales, promote your business to the next level and more importantly, engage with your existing customers. I like the third thing very much and I strive to establish genuine connection with my prospects and keep them engaged on a regular basis. One of the great advantages with email marketing is that when you use it in a right way you will be able to build rapport with your subscribers on a regular basis. Building rapport is the sweetest thing with marketing - when you build rapport with your prospects you slowly build a loyal fan base. That is a very important … [Read more...]

Email Marketing: Make These Mistakes. Damage Your Reputation, Seriously

24 Comments | Last updated: April 15, 2014

If you’re a regular reader of my writing, then you’d have probably heard me saying this term over and over: Email marketing is golden.

Yup it is!

You may have heard about various new and shiny marketing strategies and tools to help promote your blog or business. But email marketing still works and it indeed works much better than any other marketing strategy.

Why? Because....

Email marketing is more personal, [Read more...]

Email Marketing: 5 Simple Ways To Avoid Landing In The Spam Folder

12 Comments | Last updated: March 21, 2014

Email marketing is certainly golden. We all hopefully know it by now. No matter how many smart online marketing strategies arise, email marketing is still one of the top shots that is golden.

There are various reasons to it. In my opinion one of the most important reasons is that we get to go far more personal and have the opportunity to market directly to one person by landing right into his/her inbox.

This is actually a great thing. It is not easy to get that privilege.

But as an email marketer it is very important to have this in mind:
The very fact that you've got someone's email address doesn't mean that he/she is yours for life. There's this nasty little "unsubscribe" button which people usually click much faster than they … [Read more...]

How To Schedule RSS To Email Blog Broadcast In Aweber

19 Comments | Last updated: March 21, 2014

Email marketing is very useful to build traffic to your site. Well, apart from the other things you use your list for, you can also use your email list to drive traffic to your blog. Surprisingly most bloggers forget this aspect.

You will be able to update your audience about the release of a new post on your blog. In fact, email promotion is a great way to keep your audience informed about the events happening on your site.

You can promote your blog as a brand and retain your customer base in the long run. Above all, this is a one time set up. You can set it up … [Read more...]