Facebook, as a social media site, offers an exceptional brand promotion platform. It is a platform that effectively serves the needs of entrepreneurs with a small marketing budget. Besides this benefit, Facebook advertising is fast proving its reliability. It is, thus, worth trying it if you haven’t already.

Success in marketing on this great platform, however, requires planning. Remember that not planning is planning to fail. A well planned advertising campaign on this platform is supposed to yield benefits.

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On the fast-moving track to 2014, we see that Halloween is now in the rearview mirror, with a few other major holidays coming up quickly on the horizon. Thanksgiving is just a few weeks away, and Christmas (or the cultural, religious equivalent) is close behind. Then, before you know it, the New Year is upon us. Before you wake up January 2nd with regrets, you might want to think about decking out your Facebook page for the holidays.

A Facebook holiday promotion is a fantastic way to attract a lot of new attention, and even to revitalize an existing base, and it doesn't even take a lot of effort on your part. Above all, you just have to show a little holiday spirit, Scrooge.

Preparatory Tips for the Holiday Rush on … [Read more...]

A lot of people are now admitting - however begrudgingly - the effectiveness of using Facebook, Twitter, or LinkedIn for online marketing and SEO purposes.

Even when it comes to blogging, these social media sites are still great tools for promoting your site and your latest posts and hence generating traffic!

So for all you bloggers out there, here are neat tricks for certain sites that you can use to raise the ratings of your blogs.

Foursquare

Tip 1: Sync with your Facebook and Twitter

On your account, click on the Settings button and press Sharing under Your Profile. This connects your Facebook and Twitter accounts to your Foursquare profile where you can select what you want to publish to your followers or … [Read more...]

As great as Twitter is, with all its features and constant news streams, it can quickly become an attention seeking infant taking up all your time if you let it.

Luckily, with the constant stream of Twitter tools being created to increase productivity on this network, we're positively spoilt for choice on which to select to enhance our Twitter experience.

You might have yours, but here are some of my favourite Twitter tools that are also worth checking out.

ManageFlitter

ManageFlitter is a simple tool that keeps you up to date with the going ons of your followers.

From various tabs you can check reciprocal and non-reciprocal followers, bulk un-follow users, easily view the last tweets and bios of who you follow in one simple interface.

With the … [Read more...]

Businesses are increasingly turning to social media for a quick, inexpensive way to boost site traffic. It's a great way to generate loyal customers and brand awareness, while making your company seem much more human and relatable.

But aren't they forgetting something?

Few people talk about blogging as a form of social media, but it is inherently and completely social. It shares the same social attributes of popular networks such as Facebook, allowing for a content rich experience.

It allows seamless communication between the blogger and audience, in a way that Google Plus has struggled to replicate.

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