As a blogger, one needs to have at least a working idea of the various tools used to increase traffic flow to blogs. The success of the blog can be attributed to a variety of factors but undoubtedly, optimization of keywords in search engines is a vital point to take care of.

Search engine optimization can be daunting to a newcomer in the field of blogging. Even experienced bloggers tend to tread cautiously around it.

However, the fact remains, search engine optimization is an … [Read more...]

The world of e-commerce business has become extremely competitive. I can bet, no matter how unique you may claim your services or product to be, there is essentially going to be a lot of tough competition, making it inevitable for you to market your business in every possible way.

Your objective of undertaking marketing activity should ensure two things:

1) Let as many potential customers be aware about the product or services you are offering

2) Ensure the product is promoted well, so that the customer is interested in buying it from you.

As so many ecommerce businesses are selling the same product as yours, it is important that potential customers are able to find you on the Internet. But, the challenge does not end here. As it is also essential that customers find you, before they are … [Read more...]

When you spend your working days reading blogs, stalking writers and keeping one toe dipped in a pulsing stream of information twenty-four/seven, you pick up a hefty reading list of URL’s you just have to visit.

It becomes a morning ritual, as commutes roll by leisurely and the time it takes to move through the city no longer annoys you, as productivity has many guises and the smart devices of today are in close proximity to a truly round-the-clock workplace.

A lot can change in twelve hours, six or two, as SEO thrusts itself forward out of the link building strategies of old and into principles centralized around semantic search. But how does one stay updated, without trawling through a bog of blogs and malapropisms, finding a few rare diamonds among the coal litter? Ordinarily, it’s a process of trial and error, as companies like Search Factory build … [Read more...]

In the past, SEO was easy and literally anyone could have gotten great results after reading a few tutorials. Nowadays, everything is highly complex. We can easily end up making mistakes without realizing it. Even professionals end up in this situation.

What you need to do is take a step back and look at search engine optimization from an objective point of view. In the event that you think some strategy or technique is weird because it does not seem natural, there is a huge chance that you are correct.

In order to help you out a little, we will talk about some mistakes that a lot of professionals make. We are sure that this will help you in your blogging career.

Google understood a long time ago that when they see that the majority of web links towards a particular page is made out … [Read more...]

If you write great content, they will come. Ah, wouldn’t life be grand if it was so simple? The ‘field of dreams’ school of online publishing is, to a limited extent, true. If you write a great blog and post it online, share it over social media and email the link to your entire address book, people will read it. Your family and friends will even tell others to read it and some eager strangers might just share it again.

But in general, beyond the folks who would root for you if you posted tedious musings on the varying shades of beige, you’ll need to do some work to make sure your [Read more...]

Talk about targeted traffic and conversions - that's the answer to the question in the post title.

Keyword research forms a major part of blog post SEO - and long tail keywords form yet another important part of SEO.

I know SEO scares most bloggers but that's something you really can't avoid. SEO is not about just pleasing the search engines or about merely finding ways to ranking higher, but it is also about (in fact, more importantly about) making people happy!