The consensus view among search marketers is that content marketing is the optimal strategy to building long term success of a website. Content marketing is essentially a strategy that relies on what you create, rather than boosting results from external sources.

Readers tend to share quality content, and successful websites typically provide interesting and succinct content that doesn't appear to be financially motivated or masquerading as a sales pitch.

The strategy does, however, assume that readers across the web will do your dirty work for you, and share your content on blogs and social media sites. Unfortunately, content marketing isn’t always as easy as it seems.

The search marketing experts who write for popular online marketing themed websites always make it … [Read more...]

Easy WP SEO is one of the most effective plugins I've tried recently. Wow, how dare I say it?

As you may or may not know, I do invest in internet marketing tools to try and see what works and what doesn't.

This way I can offer my un-biased views of the tool I tried. I'm sure most internet marketers at their newbie level have thin pockets. So if they go for a software or a tool believing that it will boost any particular aspect of their business and if it doesn't I can exactly relate to their feelings.

I've traveled that road.

Let me come to the point.

SEO is a magical concept that ties up every person in the internet. Some understand it, some don't; but no internet marketer can escape it.

[Read more...]

Personalized search is something Google came up with recently and this is hitting people in so many directions. Some website owners are annoyed, while some are happy.

So what Google's personalized search has done?

Search is personalized to a point where no two people will see the same search engine results page (SERP) for a given search (keyword).

And how does Google do this? Google personalized search is due to a lot of parameters but mostly based on your connection with Google and connection with others in social media.

Let me illustrate with an example. Below is the screenshot of the SERP I got when I search for "Google plus pages" with Google personalized search enabled (of course)

Few days back I made a post about Alexa links. In that post I talked about the importance of increasing a website's Alexa links (number) and also about the difference between Alexa rank and the Alexa links.

Here's the original post: Alexa Links: How To Get More Of Them

At the end of the post, I've made a promise to tell you how to increase the Alexa links number of your website. Well its time to tell you the methods I use to slowly and steadily increase my Alexa links.

I would like to mention here, at the very beginning, that this method is not a "quickie". There is no push button.

If you carefully read by previous post on getting more of Alexa links, you'll see that the "key" is to find new blogs to … [Read more...]

Statistics and social proof. Online business dwells on these numbers - its all a numbers game. I used to be denying this a few months back. But now I agree - Numbers matter a lot.

So among all the statistics we pay attention to, Alexa links or Alexa site links is the one which is not much talked about.

The most popular ones are Google pagerank, Alexa rank (the traffic rank), Mozrank and the social numbers. But there's something called Alexa links - a statistic that advertisers, clients and big companies are giving much weight to.

First of all, we're talking about Alexa links, not the Alexa rank.

Alexa links is just a measure of the number of sites linking to your website or blog. If there are 100 sites that link to your site (that is, have a link … [Read more...]

I recently moved findallanswers.com to probloggingsuccess.com. The whole process was little bumpy, but I got great experience and knowledge in carrying this out.

In addition, I am so happy that I took this decision for the good of my online business.

PS: Since this post is too long, I have created a pdf of the post so that you can download, keep it and use it when you need it :)

So, when my memory is still fresh, I would like to compile the steps involved in the whole process of moving a Wordpress blog/site from one domain to another domain. Even though there is nothing you should be scared of while considering about moving a site, you have to be extra careful and do things the "correct" way so that you don't lose your SEO aspects from your old domain.

[Read more...]

Do you wonder why sites pay pennies for pay per click ads? Keep reading to find out why. Google adsense runs these ads on behalf of advertisers. The cost of each ad is determined by a bid that the advertiser places on his/her ad.

The bid can be placed on either keywords per click or thousands of impressions. Depending on the amount that the advertiser pays adsense for his/her ads determines how much adsense participators will be paid. So if an advertiser bid less, the adsense participator is paid less.

So where are advertisers spending their money? Anyone spends money on whatever brings in more returns. This means that you need to research and know what business sectors are most lucrative? I have outlined a few of these sectors below.

More and more people are spending their hard earned money … [Read more...]