So what exactly does a guest blogger do and what are the benefits of being one? Guest posting in its simplest definition is writing for another blog other than your own.
For those of us who might not be familiar with the concept of guest posting, one of the first things that comes into mind is why should I write for somebody else’s blog?
Some blog owners might scoff at the idea saying that time spent writing on other people’s blogs should instead be used in improving their own blog’s content. This is true since developing our blogs should be a priority before venturing into guest posting.
But if you’re really serious in making your blog one of the most visited websites then this is one strategy you definitely shouldn’t miss.
If you want to be considered as an expert in your niche, then getting your name published in popular blogs is the fastest way of building your reputation. What better way than by being featured on a highly respected blog.
A well received guest post by your peers can definitely give you some well deserved credits.
Article submission sites are excellent link sources but provide no other major benefits. The real value of links in terms of SEO is a suspicion. Search engines especially Google has decreased its algorithm value. Some article submissions sites have even disabled links in response to these changes.
Blogs are like social networks and building relationships with your readers and fellow bloggers is the best way of keeping your blog healthy. This could also open new doors for you as a writer and get your fellow bloggers to write some guest posts on your blog.
Having a successful blog is not all about SEO. There is also that intangible factor such as human relationships. This builds stronger bonds that no linking strategy can replicate. Fellow bloggers could also give you valuable tips on how to become a successful blogger.
If all the other benefits fail to persuade you then this might be the reason that finally moves your hands. Guest posting provides you with quality backlinks which that are valuable in SEO. Blog sites which allow guest posts usually provide authors options for link building to their site.
Some might contend that article submissions also provide you with hundreds of links at a fraction of the time it takes to write one guest post.
However, with Google’s updates the quality of links (and the link building levels) generated from link farms may have suffered a serious downgrade. This is perhaps why guest posting has become a better alternative.
As you progress with guest blogging, don’t forget to track backlinks so that you can fine tune on your targets.
Increased Visibility and Traffic
Guest posting gives you better exposure and could be a tool for driving new traffic. Popular blogs get hundreds if not thousands of visitors a day. The potential of hooking up with some of these readers is a real possibility.
All it takes is some well placed links and quality content to give you those much needed clicks.
I’m pretty new to guest posting and I really appreciate any comments and tips on how we could help our fellow writers and netizens become better guest bloggers. So drop us a comment.
Have you written any guest posts in the past? How was your experience with guest posting?
Michael Scottsdale is a professional writer and currently works as a consultant for online businesses. When he’s not writing for Intermedia’s Office 365, he could be found blogging about simple tips on how people could take advantage of the internet’s numerous business opportunities.