Blog Traffic: What You Should Be Really Looking At?

blog traffic

Blog traffic is what denotes gets appreciation from the audience. Out of the hundreds of thousands of blogs available on the web, very few blogs get noticed and become popular and ultimately, will have a very huge following.

How to measure the success of any blog? As everyone things of, the answer is blog traffic. The higher the blog traffic is, the higher the popularity, in general. But this need not be always true, coz there is also blog traffic that just doesn’t convert.

But for this post, let us assume that if we manage to get enough blog traffic, then we also can manage to make that traffic to convert.

However, there are many myths in the process of confirmation of means of channels that bring blog traffic. Let us check out the inconsistencies in this regard.

Blog traffic relevance

Undoubtedly, traffic to a blog will give encouragement to the writer and the blog owner. However, newbies cannot and may not get the expected numbers in the initial weeks or months after the launch of a blog. This will not imply the failure of a blogger. It is the incubation time and nurture time to prepare for the future blog blast.

As blogs evolve over a period of time, consistency plays vital role in deciding the growth of a niche blog. A growing blog’s success is indicated through a steadily growing blog traffic stats curve rather than finding hiccups in the forms of very high numbers in one day and no visitor at all on the other day (by the way, you need to find some Yahoo Site Explorer alternatives now!).

Your blog traffic can only be consistent (meaning it will achieve some sort of a plateau or at least go in the increasing order) only if you get relevant traffic. Bursts in the traffic curve usually occur when your blog traffic is usually irrelevant (and given the number of Google’s updates).

Spending more online time

There is yet another segment of bloggers who measure the success in terms of number of hours a blogger spends online. The only advantage of your online presence is that you’re available to respond or approve comments and to repair broken or wrecked links on your site in no time.

You must also spend your online time on researching and coming up with useful information to share and then packing that information in a form (say a blog post, an audio, a video post, a report etc.). And this is the most important bit ever! Read below.

Content is king

This is well known and well established. No doubt about it. I mean, content is the backbone of whatever business you’re going to do online. You sell, convince, attract, capture attention, market, make relationships, establish expertise through your blog content.

But your content should reach the relevant audience or it will have much less value; no matter how top quality your content is.

So your targeted blog traffic plays the role of making your King, King. Your ultimate aim is therefore to put your content out there before targeted and relevant audience so that it gets the right recognition, treatment and exposure.

Diverse tactics

While there are many ways to generate blog traffic, it is essential to concentrate on core competency where you can do the maximum justice. You can promote blogs through social networking sites, social bookmarking sites, blog commenting, forum commenting, guest blogging, etc.

However, you should have keen eye to gauge the success channel and it is advisable to spend more time and effort in that area.

For example, if you are able to get tangible traffic figures through guest blogging, you should indeed be doing more of it. But always keep the other methods by hand.

Don’t rely merely on one or two techniques. Tap all the possibilities to gain optimal results.

Unable to get mention from A-List blogger

This is one of the main concerns of many bloggers: “I am unable to get their attention so that they will link to be, tweet about me or mention me anywhere!”.

It is true that mentions from A-list bloggers can trigger a new wave of blog traffic. But, the key to this happening is with you. If you are not able to offer quality content that is worth talking about, then not only A-listers, in fact no one will mention your content.

Even if some A-Lister mentions you out of pure courtesy or friend-sake,  you will not be able to retain the new blog traffic generated in this manner.

Blog traffic takeaway(s)

  • Blog traffic volume should be analyzed keeping your blog’s age in mind. If your blog is quite new and if you’re comparing your blog traffic stats with that of another A-List blogger who has been blogging for 10 years, it is just waste of time.
  • Your ability to offer innovative and thought provoking content will bring more blog traffic than you think your time spent online will bring.
  • Content modulated with audience’s needs brings more blog traffic. In other words, if you deliver what is expected from you by your audience or what is most wanted in the market, then you will get consistent and sticky blog traffic.
  • Focus on the blog promotion tactic (as per your core competency) where you can get back more.
  • Instead of spending all day looking at your stats you actually need to do something about it!

What are your thoughts about the myths and misconceptions about blog traffic and the related stats?

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  1. Bojan says

    I am first time visitor to your blog, found you inside one of my Triberr tribes. I genuinely like your content, subscribed to your newsletter.

    A lot of ideas represented in this article resonate well with me. And I certainly agree on consistency! I like to mention as well that a lot of traffic that we get might not be convertable. I talked with a lot of bloggers and a lot of them claim how they have a lot of traffic, but can’t get them to convert!

    Keep in touch.
    Bojan recently posted..Who is more productive? Weed smokers or multitaskers?My Profile

  2. A. Tatum Jr says

    I always feel like if you truly believe in what your doing and follow the basic things you’ve list, ultimately success will come. Patients is the key and you can’t measure yourself by what others do. Just make sure your original and not being a copycat.

  3. MichaelMichael says

    What I like most in cited points is “Spending more online time”. The more available you are to your readers, the high possibility for you to attend with their needs. You’ll get that impression of being a friendly blog owner. As I usually visit blogs most of the time, I really appreciate those bloggers who have that attitude.

  4. Claire says

    It’s preferable to get low traffic that converts well than high traffic that converts weak. Once you get a good ratio you can congratulate yourself because you’ve done well. But if the traffic keeps pouring in and you’ve still got empty pockets, well that’s a sign things need to change.
    The goal is not traffic, but conversions, and we sometimes tend to forget this.
    Claire recently posted..Removing Mold from DrywallMy Profile

    • Jane Sheeba says

      Claire that’s an important point. There is no point in jumping for higher numbers. Even though a blog gets 2K visitors per day, what if only 100 of them convert (take action)?

  5. misskrystallfmisskrystallf says

    I agree, as a new blogger it is easy to get down with the low numbers, content and consistency is the only way to go.

    I am yet to get any conversions, but I believe if I keep at it, focus on content and getting the word out in my niches, I will be successful.

    Thanks so much for this post, I really enjoyed it, it reminded me to not so much focus on the numbers coming in, but to focus on offering a valuable experience.

  6. DuyDuy says

    IMO, blogging is among the best routes to make a presence online. But it’s also among the toughest ones. Bloggers have many things to do and sometimes things just don’t work right. But persistence is the keyword here. If a blogger keep adding valuable content and connecting with other bloggers, sooner or later, his/her blog will be noticed. Thanks for sharing your thoughts Jane, I really like this post 😀

  7. sai says

    yes jane content is really very important.but my problem is top websites like squidoo,bugpages,probloggger…. like these websites are kill my search engine ranking on Google search.really its a bad thing .

  8. Paul Salmon says

    My blog reached a traffic plateau last year. It can be frustrating when you work hard at blogging and then the traffic stops growing.
    Since that time, however, I started to publish more content, and also be active online more with social networking and blog commenting. Once I started to do that, my traffic began to increase, and it hasn’t stopped increasing.
    Paul Salmon recently posted..How To Grow Your Online Business With SEOMy Profile

  9. Rachael MacgregorRachael Macgregor says

    I always have to laugh when I get someone call me saying “I’ve been blogging for 5 months now and I have no traffic” and I get them to tell me what they are doing each week to grow their blog – and they say they haven’t posted in a few months cause it’s “just not working” (!!!)

    Consistency is everything.

    I should send them to your post 😀

  10. Kal says

    On my latest project most of my traffic is organic and definitely relevant. In the first 2-3 month there was high bounce rate, but currently I see that visitors are spending average 3 min on website. I personally don’t look at A-List bloggers, I am doing my job right and sooner or later they may link to my website, if so perfect, if not I will continue to do what I am doing.
    Kal recently posted..Kaloyan Banev featured a blog post titled, Website Speed – How to Improve…My Profile

  11. LalitLalit says

    I fully agree Jane that blog traffic needs to be analyzed and if you spend sometime understanding their needs, you will definitely get more returning and buying visitors.

  12. JimmyJimmy says

    Hi Jane,

    This is my first time visiting your site. I am impressed. This post alone has specifically addressed many of my concerns as a new blogger. I feel that your focused direction is the best way forward for any blogger. One of the main problems with blogging is been overwhelmed with too many things to do. I like the fact that you recommend consistent actions in a few selected areas. Results will ultimately come. I am on a guest posting mode now.


    • Jane Sheeba says

      Jimmy, yes I understand about the overwhelm. It’s totally natural, especially in the earlier stages. I’m so happy that you’re guest posting. Its really a great thing to get your blog off the ground!

  13. RaduRadu says

    Hey Jane,
    Great points here. It all comes to understanding and mastering the process: driving traffic, generating leads and building the relationships/trust that will generate sales. Many entrepreneurs tend to give up because they don’t see immediate results but believing is knowing..when you know that will work and confirm this with content and an effective promotion, it will work for sure.
    In addition if you seek to grow and help others, eventually this will get the attention of people(and A list bloggers) without making a priority from it.

    Thanks for sharing your tips Jane. Always enjoy reading your posts.

    Have a fantastic day,

  14. James MartinJames Martin says

    Have you every tried plugins like Punchcloud, which reward users who share your content (via Facebook Like buttons or tweets) with various offers? Seems legit, I just installed it on one of my blogs today. Will see if it makes a difference :)

  15. mma trainingmma training says

    I agree that content is king. It is the only way we have to totally control an increase in traffic with out worrying too much about search engine algorithims and I know that when I’m too lazy or busy to write consistantly, my traffic stays flat.

  16. Gaurav Kumar says

    Guest posting is a good deal to get high quality traffic and also help to increase readership. Just always make sure to follow the guidelines of the site who is allowing guest post.

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