How to promote your blog? Things to do BEFORE you promote your blog

How to promote your blog? Things to do BEFORE you promote your blog

All bloggers know quite well that promoting a blog is a crucial part of the game. Most experts suggest 20% content creation and 80% promotion and I agree with them.

If you simply create blog content and do not give it proper promotion, your content (and the time and effort you put in to create it) goes wasted. And no blogger wants that.

We all want our content to be read, shared, appreciated, and we also want to consistently gain traction, get subscribers, customers and a steady stream of income.

As you can see, blog promotion plays a very crucial role in the whole of your blogging system.

Actually there are two things: Quality content and marketing (promotion).

These two things should go hand in hand and one without the other will be meaningless.

Before I give you tips on how to promote your blog, I would like to point out a few things you should do before you even think about promoting your blog.

Let me start right away.

What to do BEFORE you think about promoting your blog?

Let’s say you decide to throw a big party and go out and invite about 50 of your friends. All of your friends are so excited about your party and they just arrive at the time.

They’re surprised.

Not pleasantly, but just the opposite.

Your house is full of junk. Dirty clothes are everywhere. The trash can is full. There are plates on your working table with leftovers in them.

Your fridge is full of leftovers and junk food. And you haven’t vacuumed your house for a week.

So?

I hope you get my point.

Before you think about promoting your blog, you should realize that blog promotion will attract traffic to your blog. By promoting your blog, you are basically inviting people to come to your blog and read your content.

And what if they come to your blog only to see a junk blog, full of useless content, and flashing ads. Or what if your blog has no more than 5 pages? What will the traffic that arrived on your blog as a result of your promotion do?

So here are the things you should attend to before thinking about blog promotion!

Have a clean theme and design on your blog

Have a clean theme and design on your blog-probloggingsuccess

Make you first impression the best impression. A well-designed blog can make your visitors stay longer and will give them a pleasant experience.

It is not just about the look and design but also about user experience. Make sure your blog has a clean and easy navigation. Don’t leave your visitors confused.

Have a clean blog. I understand that you need to put up ads to monetize your blog. But don’t hurt user experience for the same.

Make sure your blog loads fast – this one is very important these days!

To cover all these features I’d recommend you go with a premium theme like Genesis (aff link). Now with Genesis, you have a lot of Child themes that you can choose.

Or if you don’t like using ready-made themes, you can opt for a custom design (yes I do help bloggers with blog design without making them to spend a fortune).

Here’s a presentation where I talk about how to design a blog that converts:

Like it? Feel free to embed it on your blog (use the code below)!

Have enough quality content on your blog

Without content, your blog will prove useless to your readers. And by content, I mean quality content.

The content can be of any kind – text blog post, audio, video, PowerPoint presentation – it doesn’t matter. But you’ve got to have useful content. Killer content.

And make sure you have enough of it. I don’t mean you should have 100 blog posts on your blog before you start to promote it. But you should have at least 20-25 high quality blog posts. This ways your readers can stay some more time on your blog and read more content.

Create and complete the important pages

Your blog should have an About page by all means. When your readers land on your blog for the first time, or if they are coming for the second or third time and finding your content really valuable, they might want to check who you are and what your blog is about.

Having an About page will help your readers connect with you. They will come to know more about you, your business, your online presence, your expertise and how you can help them via the blog.

Other important pages are: Contact page, Advertise page (if you’re into direct advertising), Privacy Policy, Affiliate Disclosure (if you’re doing affiliate marketing), and so on.

Now this list is not all. And you don’t have to add all the above mentioned pages (except About and Contact). It all depends on your business.

Do on-page optimization on all pages

Do on-page optimization on all pages-probloggingsuccess

SEO is not dead. Search engines will be able to find your content, index them and will be able to present them to your readers (in search engine results pages) only if you have optimized your pages properly.

I am not saying that if you don’t do any SEO, search engine bots won’t crawl your blog. They will.

But if you want targeted search engine traffic, you need to optimize your pages appropriately.

That is, if you are writing a blog post on “How to promote a blog?” – your post might rank for a number of different keywords based on the content of the post.

But if your readers are searching for “how to write killer content“, they might land on your page (from search results), if you have discussed that topic inside the post as well. But the reader was not exactly looking for information on blog promotion (your post topic), rather he/she was interested in writing killer blog content.

And so the reader might bounce back.

So it is your duty to optimize your blog pages/posts for the appropriate content.

Put all the conversion elements in place

Before you invite guests for your blog, make sure you have all the conversion elements in place.

Now what are conversion elements?

Those are the elements that help with achieving the purpose of your blog. For instance you might want your readers to subscribe to your email list. Or you might want them to buy your product. Or leave a feedback. Or share your blog post. Etc.

It depends on your business and the reason why you blog. So you have to pick up those conversion elements wisely and place them appropriately on your blog.

Be it a sign up form (regarding building an email list, in a minute!), that Buy Now button, or that feedback form – whatever! If you want your visitors to take a specific action, give them that option.

Start building your list!

Just following the previous tip, while we talk about conversion elements, one of the most important conversion element for most blogs would be email opt in.

In this regard you first have to start building your list (you will need an email autoresponder service like Aweber or GetResponse). NEVER postpone this thinking your blog is new or you need X number of visitors before you can start building a list.

If you think so, you are leaving precious assets on the table. I got my first subscriber when my blog was getting 5-10 visits per day and I am so happy I put up that opt in form without feeling bad :)

When my blog was getting 20 visitors per day, I already got 45 subscribers. It might be a small number when I think about it today, but you know, that’s how things started for me.

If I had went crazy about promoting my blog without thinking about giving the option for people to subscribe, I wouldn’t have been able to (still) connect with my initial readers!

So before you think about promoting your blog …

Yes blog promotion is highly essential. You need to spend time on finding readers for your blog. Otherwise, your blog will be a ghost town and no one will be reading your content.

When you put lots of effort, time and possibly money on content creation only to find out no one is reading your content, it is really discouraging.

And apart from the feelings, you will not be able to roll, and start making real money without blog traffic.

All this is true.

But above all these, the fact remains that you got to set certain things straight before thinking about how to promote your blog.

If you don’t take care of the above mentioned stuff, all your blog promotion efforts will go wasted. You will not make any good use of the traffic that comes to your site.

And you might even ruin your reputation (sending away your readers once for all) if you don’t take care of your site’s look, functionality and on-page optimization.

Make sure you fix these things first before you start promoting your blog. In the next post I will be talking about what you need to do after you have fixed these things.

In other words, the answer to the question: How to promote your blog?

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Comments

  1. says

    Hi Jane,

    Traffic has always been the headache or let me say challenges most bloggers face, but one aspect of blogging bloggers ignore is what you just explain in the post.

    Some bloggers don’t even bother to do their home work before inviting people to come visit. Create a very nice blog with few quality content is what needed to be done before crying for traffic or making attempt for blog promotion.

    Some bloggers don’t care about their blog design or number of content, all they are after is just getting people down to their blog so as to earn money either through adsense or other contextual Ads.

    Here in my country (Ghana), 80% of bloggers don’t care about user;s experience, all they want is money. when you enter their blog, you will just seeing different pop-up of ads opening new tab for you. Google adsense is slap every on the blog.

    I totally agree with this your article, CREATE CLEAN BLOG, GET ENOUGH QUALITY CONTENT, WORK ON ALL PAGES, PERFORM FEW SEO, MAKE YOUR LIST BUILDING STRATEGY READY BEFRO STARTING PROMOTION.

    Thanks for this writeup and have a nice day

    I found the link to this post on Kingged and i have also kingged it on kingged.com

    • says

      When bloggers stop caring about their users and think only about money, they’ve already killed their business. Of course money is important but you cannot make money with unhappy customers.

  2. says

    Bang on tips. Promotion takes too much effort but the rewards are also worth it. Rightly said, the traffic goes waste if they are not served with the quality content.

    Perfect designs and cool layout are the first impressions which will be the deciding factor for the bounce rate.

    The most important thins is to have some basic pages in place. As of now, I am lacking it- will work on it soon.

    Anyway, I found the link to the article on kingged.

  3. Ryan Biddulph says

    Hi Jane,

    Having a clean, branded theme puts promotion into motion. Be real, personal and get clear on your theme. Go heavy on white space, and reduce clutter to see greater success before you promote your posts. Loving these tips!

  4. says

    Yes, blog promotion plays a very crucial role. Several of bloggers use different tools and tricks just to promote their blogs, just like BuzzStream, Trello and MailChimp. While some only use social media like Twitter, Facebook and Google Plus to gain traffic and leverage readership.

    Nevertheless, before you will promote, you need to consider the yin and yang and the things to mull over like the quality of your promoting scheme.

    The clean them and design is attractive, so I guess this is one simple thing that any other can apply.

    I found this post shared on Kingged.com, the Internet marketing social bookmarking site, and I “kingged” it and left this comment.

  5. says

    Hello,

    Well the first thing I’d check before promoting a post is the theme and also proof reading. We can also forward the posts to reader to let us know about the quality of the post so that we can easily promote it.

    Thanks

  6. says

    Hello Jane,
    Congratulations for new Look of your Blog! Now Your Blog is looking very Beautiful than last time ! Well let’s come to Post, I do see many Peoples look for Promote a Blog But I personally feel that Good & Original content can help to promote a Blog more Better than other things.

  7. says

    Hi Jane,

    Boy are you spot on about this.

    I have a new subscriber on my list and as you know I call them if they leave their phone number. I introduce myself, thank them for opting in and then see if there is something I can help them with at that moment.

    So the guy I called is a brand new blogger and is trying like many to figure this all out. I had visited his blog and it was in dire need of help. He had so many ads in two sidebars that I was getting a headache trying to figure out just what his purpose was. Once I read his about page I got it and he became more of a person although his photo isn’t anywhere on his site.

    I kindly pointed out these issues and explained a little more about your blog needing to have an end goal in mind because trust me when I say, people were probably running from his blog.

    There is so much more then just writing content and promoting your post. You can have the best awesome content in the world but if no one sees it or when they land on your blog they don’t want to stick around because your blog gives them a headache then you’ve lost them. If you give them the impression you’re only here to make money, you’ve lost them. There is just so much to this that people don’t get but you definitely have to have all of this in place if you want them to keep coming back for more.

    Great share Jane and I love your SlideShare presentation.

    ~Adrienne

  8. says

    This article would be a good reminder for every blogger.

    These things that you’ve shared above which a blogger need to consider before promoting his blog are all valuable.

    Creating a blog content is not that easy, for you exert an effort and time to compose it. So, I think you wouldn’t want it to be wasted. If you do, you should promote it properly.

    Thanks to this informative content because I’ve indeed learned a lot.

    Great read! :)

    Best,
    Ann07

    By the way, I found this post shared on Kingged.com

  9. says

    Hi Jane,

    I’m surprised when I am visit your blog. Congrats!! you change the while look of your blog. And yeah you mention out a good pints that every bloggers have to follow before starting any promoting campaign. Thanks Jane. :)

    Hope you had a great weekend.

    Regards!!!
    Bhavesh Patel

  10. says

    Hi Jane,

    I have a lot of cleaning to do on my blog. I still do try to attract traffic, but like you said, we should think about what our “home” looks like before we invite the guests inside. I haven’t updated my “about me” page for years and the same goes for a lot of other things. I just keep focusing on writing new articles.

    A great reminder. Thank you :)

    -Jens

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