Honestly speaking, I was thrilled when I received Jane’s email asking me to write a guest post for her on social media blog promotion because this was one topic I’ve often been asked about.
So, since it would help me share my blog promotion secrets with all of you, beside it being only my second guest post – I couldn’t refuse her
Blog promotion using social media is very dear to my heart because it’s about something that has always worked for me, right from the time I started blogging.
People have always wondered and inquired as to how my blog posts get so many social shares. Everybody does share on social media, but not everybody gets the results as I do.
For my recent blog anniversary post, I made an effort to count the social shares my posts received the previous year.
I was left amazed myself that each post got an average of 890 social shares and for me that’s pretty good! Wouldn’t you agree?
When people ask me this question – “How do you promote your blog posts after you write them”, I really find it difficult to explain the things in detail because it’s a lengthy procedure.
I’m glad that I’d finally be able to share my blog promotion secrets in a post with all of you today because there’s nothing to hide, and why should I?
After all, it’s when you share things with others, you give back and help fellow bloggers become better, and you really lose nothing that ways, isn’t it?
So, without waiting further, let’s talk a little about blog promotion and how we can all do it right. I’d just take up the main social networks where I use my own ways to promote the blog posts.
I’d say it again that what you’re going to read is what works for me. I’m no expert on blog promotion and I’m not going to reveal any rocket science in this post.
It’s blog promotion sans any technicality. Something very simple that you probably knew or heard about before, but didn’t know that it works wonders if implemented skillfully.
The Power of Social Media Blog Promotion
Gone are the days when people used to say, “If you write good content, people will find it”. Nowadays things have changed a great deal, and no, people cannot at times find great content, unless you spread a good word about it.
With several blog posts published daily on the blogosphere, it’s hard to build an audience who would stop by and read your post.
Creating content is the easier part I feel, what’s a lot tougher is getting noticed, for which you need to go out and promote your blog post.
Blog commenting is another thing that has always worked for me, but I’ve already mentioned that in great detail in my guest post at Adrienne’s blog.
You also have the social bookmarking sites to promote your blog on, but today I just want to concentrate on blog promotion through the social networks that I use.
Besides blog commenting, I use no other method beside the power of social media for blog promotion. These two things have always worked for me, and I’ve always done them singlehandedly.
Blog Promotion Secrets using Social Media
I’d love to share my blog promotion secrets, or you may call it the tips and tricks, with all of you here and I hope you like them as revealed in this post.
My posts usually get the maximum promotion on Facebook, in form of likes and shares.
Well, what I do is to wait for a day or two after I publish my post, and then share it on the various Facebook groups.
I do see many bloggers share their posts across various Facebook groups too; however, the more related the group to your post you share it on, the better.
Yes, it takes a lot of time, effort, and patience to share individually the posts to each group. But who said blog promotion was easy!
I mean, when you start typing the name of one group, start with the alphabet “A”, and then choose the topmost group to share your post.
Follow the same step and choose the next group from the dropdown to share your post, and carry on till all the groups starting with “A” end, before proceeding to alphabet “B”.
Once you do that, you’d not miss out on any related group, nor would you post your message or link twice on any group. It makes a lot of sense to me, especially if you have many groups on which you want to share your posts.
Sadly, I see many bloggers ignore this exercise, which only helps to add to your social shares and promote your blog.
Remember, if the people who comment, like, and share your posts weren’t there – how would your blog post reach the masses or others. How would your social counts on your blog posts increase?
Always, the people are the ones who help promote your blog, bring traffic to your blog, and help it in ranking better, so go all ahead in expressing your gratitude.
Yes, it’s a tedious task to reply to the 100s of notifications on Facebook after sharing your post – I know you feel this way, and so did I. But there are ways of doing it right.
Want to know how you can manage them?
Oh yes! Just sharing your post takes 1-2 hours, and replying to all of them will take another hour or so, but hard work always pays, doesn’t it? If you want something, you need to sacrifice something in return for it.
Earlier, when the number of Facebook groups I had joined was few – so were the shares, likes, comments, and notifications. It was easier to reply to each one individually, as I was doing that until a year back.
However, with time, as I joined more groups on Facebook, even the likes, shares, and comments increased.
The number of hours I was putting into blog promotion, which was 1-2 hours initially, were turning out to be 3-4 hours, if I didn’t put a stop to it!
So, now what I do is thank the people altogether once they like my post in a group, instead of tagging them individually. For those who share my posts, or leave a comment, I tag and thank them individually.
Observing my activeness on Facebook, many people now invite and want me to share my post on their Pages, which I do, though on an appropriate day.
I don’t promote the blog post the same day on more than one social networks. That’s because we all want consistent traffic from the social circles on a daily basis, so why not share it on different days.
Also, I use no apps, neither have I used any paid promotions tactics, nor has anyone else handled Facebook for me, other than me and my simple self!
I know a lot of bloggers use various software or have VAs and it’s good if they can manage it, but I never felt the need, nor had those kinds of funds.
Most importantly, I never liked the automated look of the messages I see on Facebook. I think they lack the personal touch, don’t you think so?
Well, there you have it! My blog promotion secrets revealed, at least for Facebook.
It is another social platform that I’ve come to love with time. I still remember my first day on Twitter when I was SO confused about how to fit it all in within those 140 characters!!
Knowing me, you can imagine the hard time I had limiting myself to saying it all within that little box! But I learnt it bit by bit, and now just love it! It’s tough to keep away from it once you are hooked on to it too.
Let me again clarify, I use no automated software or tool because I don’t believe in them nor like them as much, or perhaps things are manageable so far.
All that I use is the free version of HootSuite, so everything is fed in through it manually – my tweets and the thank you notes.
Let me not forget Triberr, which again is awesome. When I joined Triberr, it was a little confusing initially.
However, with time, now I’m a member of nearly 70 tribes and have over 2 thousand Tribemates. Ah…I’ve wanted to create my own tribe, which I hope to one day!
With reciprocation being the key factor there, your posts are bound to get tweeted by many – just join up and watch the fun!
So you see, there is a lot out there for free that you can use, instead of going in for the paid stuff if you can’t afford it, and it works just as well.
Yes, perhaps it takes a little more of your time, but until you can, it’s alright. If you are really hard-pressed for time and have money to spare, you are free to choose the paid option or automate things to fasten it all up.
My other conversations are something I handle by going to the mention or connect stream and just taking it all one by one.
You could see if the trending hashtags go with your tweet, or just check out the common ones and use them. This again ensures that your tweets reach a wider audience.
So, whenever I have to use one with a related tweet, I don’t waste time looking them up on Twitter as I did earlier; I just copy-paste them from my file, and it’s done!
However, don’t use more than 2-3 hashtags per tweet or your tweet might look spammy!
Try using those Hashtags that are common and trending, not the ones that you feel are good because others might not notice them. So, try out this way, it’s worked for me so far
I repeat, don’t forget to thank people for tweeting your post – a small thank you can go a long way.
Build relationships by sending little tweets to friends off and on to bond better with them besides just your posts, and look at the number of friends you’d make.
Frankly speaking, I’ve yet to go out and follow anyone – I just follow those who follow me after I check their profiles.
Nor have I tried auto follows, or paid for followers or any of those things, as I don’t consider it to be the right way, nor know much about it all.
All the people who follow me, do so for what I share I think, and once I see their profiles, I follow them back, if those are worth it.
I think having good friends is more important than having many people follow you, whom you don’t know – quality is better than quantity, isn’t it?
I’ve simply been falling in love with Google+ now, and it’s turning out to be the best blog promotion platform for me after Facebook and Twitter.
All of this happened once I learned about the various communities present on Google Plus, which frankly speaking, I never knew existed until a year back!
However, after I read it on a friend’s blog and tried out 1-2 communities, there was no looking back. I joined many G+ communities and love sharing my posts on them.
The only thing you need to remember is to read and follow the community rules, and see if they have categories related to yours, so the sharing becomes easier.
Just like Twitter has common hashtags, so does G+. Yes, even Facebook is fast catching up there, and I use them sometimes when I share my posts, though not in the groups.
Also, sometimes when you type one word, like ‘Blogging’, you can type in more alphabets starting from the alphabet ‘A’ to see if there are any other hashtags that suit your post. So, don’t limit yourself to using just one hashtag and end with it!
Taking the above example, there could be trending hashtags like “Bloggingadvice’, “Bloggingapps”, and “Bloggingasabusiness”, which you can use for a post on blogging.
Try it out and let me know if you found them! What happens if you use Hashtags on G+ you might ask?
Well, just as on Twitter, if people type the term “Blogging” or “Bloggingadvice” – they are taken to a page where all the posts with these hashtags are present, which would include yours too, if you have used it in your message.
So, your post not only reaches the public or circles you share your posts with, but also to the masses! Your audience increases, and perhaps the number of G+ followers too.
I add a LOT of hashtags to my excerpts on G+ because there are no limits, unlike there are on Twitter – thank goodness for that!
Also, it takes me nearly 2-3 hours again to share my posts on the various Google Plus Communities by adding the related tags one by one, alphabet by alphabet. It’s not easy I know, but not impossible too!
Once again, don’t forget to thank the ones who share or +1 your post, and always reply to the comments and notifications. It helps build relationships, and do return the favor because sharing IS caring.
This one social platform that IS addictive. Once you are on Pinterest for blog promotion, it’s tough to get away from it.
But did you know that your posts stay the longest on Pinterest as compared to any other social network?
Their life span is the longest there, so all the more reason you should be pinning your posts there, if you aren’t already.
What surprises me the most is that I still get traffic from Pinterest to date, for many posts that were written months ago!
A few posts even went viral with hundreds of pins, and continue bringing traffic to my blog.
How do I do it?
You have a search box on the top left side of Pinterest. Just add your required Hashtag and see if it’s commonly used. Copy and paste it in the same file where you’ve your Twitter hashtags stored.
I’ve made my file for the hashtags for Twitter and Pinterest pretty much the same way, and they work very well for me. Yes, don’t add too many of them, perhaps 5-6 per excerpt are good enough.
You could even join Pinterest boards and pin your posts there, or accept the invitations to such boards with huge numbers, if you receive any.
Make more friends, follow others and pin their posts in return as a favor, as well as pin good images – and that’s it! Pictures speak a thousand words – and they really DO on Pinterest.
Viola! You’re done!
Let me tell you, all these little tips and tricks on blog promotion aren’t the ones I’ve read, heard, or learnt from anyone.
Perhaps you might know about it, but it’s something that I just tried, and it worked, and I carried on using it because it was working for me.
I just hope to carry on doing what I do to promote my blog, but I think I should perhaps now lessen it down to concentrate on other things now that also need my attention.
For example, social bookmarking promotion that is equally important as SEO, blog commenting, and social media blog promotion to boost your blog traffic.
One of the objectives of blog promotion is to increase your reach. You need to reach out to new people who don’t visit your blogs or aren’t subscribed to your blog, yet they like to read what you share.
I get lot of comments and interactions from people on Facebook, Google Plus, and Pinterest whom I don’t know because of the various groups or communities I share my posts on. More the merrier, isn’t it?
In fact, the blog traffic through social media promotion is better for me than the organic traffic.
Not to forget that the referral traffic is more frequent, and the higher number of social button counts on your posts add to its popularity as well as authority.
What are the blog promotion secrets that you use? Let’s spill it all out here and help each other tap the blog traffic that we all need.
I need to thank Jane for giving me this wonderful opportunity to share my social media blog promotion secrets with all of you. I hope you enjoyed the post and would use the mentioned tips and tricks too.
Harleena Singh is a freelance writer and blogger. Her blog Aha!NOW is a complete personal development blog for self improvement and enrichment of life and family. She writes on various niches ranging from blogging to relationships, and much more.