Reader engagement is one of the most important aspects that every blogger would love to achieve.
No matter how many times you appear on search results, no matter if you are on #1 position for the best keywords in your niche, if a reader chooses to click the back button upon landing on your site, that makes no sense.
So what does this mean ultimately? Your blog is not what the reader was looking for (even though your blog has appeared in the search result of what the reader was looking for).
Okay, you may say: “I don’t care about reader who bounces back from my site. All I care is about those who want to stay and read on, how small the number can be!”
No you are wrong.
You cannot have this thought and this is bad for your site because your bounce rate is a statistic that directly or indirectly denotes the quality of your blog.
Apart from this, reader engagement means a lot more.
You need to care more about the readers who bounce back, in fact.
Why do readers come and return because they don’t find anything?
It could be because you are ranking for those keywords for which you are not supposed or you did not intend to rank for.
Apart from this fact, there could be more and more reasons why your readers are not engaged or not sticking around with you. In this post, I will highlight the importance of reader engagement. Let’s dive in.
Establishes content is king
If you have managed to engage the reader, then you have essentially established the saying “content is king”.
Yes, the reader has chosen to be in your blog for a while which means that he/she has found the content useful or interesting.
So you have enough quality content to please the reader to stay on and come back for more.
Basically, the first and the foremost thing that pleases a reader to stay around is your quality content.
Earns you loyal readers
When you can please a reader to come back, he/she becomes your loyal reader. A loyal reader is the one who is not a person who just comes to your blog through a search engine, glances the home page for few seconds and leaves.
Even if such a visitor comes back, he/she will not be loyal (well that’s not his/her fault, but you have failed to please the reader with your content).
But a loyal reader is worth a fortune. When you establish reader engagement, you earn loyal readers.
A loyal reader is your asset. He/she is most likely to accept a call of action and will help you improve. In all ways a loyal reader will be a profit, if not for money, to your blog.
He/she adds values to your blog in the form of moral support, commenting, feedback and so on.
And yes, if you want to make money, these are the ones that help you a lot.
Branding and moral support
The more loyal readers you have, the more popular you are in the online society. This means that you have established a branding for your blog and business (how cool is that?).
You are amidst people who give you moral support, who encourage your thoughts, give positive and negative feedback and so on.
So you can feel high about it. Ya, really!
Finally, it is good for your blog’s statistics.
Reader engagement means less bounce rate which is a very good item for your blog. It is a great measure that shows the success of your blog.
But I personally don’t trust the bounce rate stat as an appropriate measure since I can’t see the difference between you leaving my blog immediately after entering this page or reading every line of this page and then you leave. This can be seen from the Avg. time on my site.
It doesn’t matter if your rankings are super high. If your readers click the back button, all your SEO efforts and content creation efforts go waste.
What do you do to increase reader engagement in your blog?