Welcome to the seventh post in the series “Write Killer Content.
The best way to stay tuned to this series in a more systematic way is to take up the course (free!). The course also includes the free audio version of the course material plus “home work” tasks with every module to help you get the most out of this course.
In this post I will discuss about structuring your killer blog post.
This is one of the advanced stages of writing a killer post. Therefore I assume that you already have identified your killer idea and the killer angle for your post.
Now let’s see the part about writing.
Although you can simply write a killer post in the way you would write any post, if you pay some special attention to your writing style you would equip your post with some additional spice so that it can easily become a killer AND win your readers heart.
So make sure that your post has all those characteristics before you dive in.
Your post does have a core problem doesn’t it? OK it might not be a “problem” always but there should be a core idea around which your killer post could be developed.
Make sure that you clearly understand the core problem in the first place. Also do extensive research to make sure that you know your stuff.
I insist this again because, there would be nothing more embarrassing than you providing incorrect details and facts/figures in your (killer) post; it all spoils the game!
Your killer post should be structured in such a way that it clearly tells people what problem or the core idea you are talking about.
If that is not clear in the first place then your killer post would miss the mark and will fail to grab the initial attention of the reader – this is very crucial.
Instead of simply and plainly telling the readers that you are going to discuss the problem “XYZ” in the post, you should explain the following things in the post:
(i) the acuteness of the problem (how fast a solution is needed)
(ii) the severity of the problem (how important is it to find a solution)
(iii) the symptoms of the problem (how bad it affects the reader’s progress)
Such an introduction to the problem you are going to discuss will “hook” the reader on to your post by creating the necessary interest and curiosity.
Provide the meat
Yes, just provide the meat as much as you can. Meat should be the major part of your post – don’t even think about beating around the bush.
Deliver as much as you can to make the post comprehensive, complete and make sure it highlights the missing piece.
Your post won’t be a killer without the “meat” in it – there’s no doubt. So just over-deliver.
Over-deliver in terms of value, not the length. If you have wrong notions about what the length of a killer post should be, I strongly recommend you to read this post.
So make your post as long as it should be, by delivering pure value.
Provide practical stuff
Theory posts don’t do well as killers. That’s totally understandable.
After you have provided the “meat” of the problem (which is the solution) your post certainly should provide practical applicable steps for the readers to go and implement right away.
I mean, even if you have told them the solution straightforwardly it is still great to tell them how exactly they can do it.
It is not a hard thing to do. Just give them an action plan, screenshots, practical steps etc. to make your readers go out and actually try your solution.
If you tell then exactly how they can do things to get the promised results (or get rid of a problem) that will add the extra spice to your post.
So here is the structure of a killer post at a glance –
State clearly what problem you are going to talk about, but in an indirect way. For instance talk about the symptoms and the acuteness of the problem. This will create a curiosity and interest in the reader to continue reading your post.
Provide the meat of the post in as much detail as it needs. Provide the solution or an in-depth discussion. This is the crucial part of your post, so don’t disappoint your readers.
Give your readers practical ways to implement the solution or the strategy you discussed in the post. Give them simple, straightforward ways to apply what they’ve learned from your post.
That’s it really. Killer posts don’t have a very complicated structure. There is no need.
In fact, the simpler it is, the easier it will be for the readers to grasp your content.