A lot of people are now admitting – however begrudgingly – the effectiveness of using Facebook, Twitter, or LinkedIn for online marketing and SEO purposes.
Even when it comes to blogging, these social media sites are still great tools for promoting your site and your latest posts and hence generating traffic!
So for all you bloggers out there, here are neat tricks for certain sites that you can use to raise the ratings of your blogs.
Tip 1: Sync with your Facebook and Twitter
On your account, click on the Settings button and press Sharing under Your Profile. This connects your Facebook and Twitter accounts to your Foursquare profile where you can select what you want to publish to your followers or friends.
Tip 2: Use it like conventional social media
Since it was recently updated, it now features a newsfeed page for its users. Now, you can see the latest activities on the network and on others like Facebook and Twitter.
Tip 3: Create lists
Apart from adding “friends”, you can also organise a list of them on your profile and access them more easily. You can also group companies, places, events, restaurants, and whatever else you may like.
Tip 4: Use your brand as your account name
If you are blogging for SEO purposes, you may have to market the name of your company or your product. You can easily do that by using your brand as your display name.
Tip 5: Interact
A lot of marketers have been mystified by Facebook’s Newsfeed algorithms. But the general conclusion is that the more interaction you have on your posts, the more it will appear on the “Top” news feeds.
Tip 6: Use the “Ask Question” feature
You can post a controversial question and allow people to vote for their answers or opinions through your post. You can do subtle promotion here by means of including your product, niche, or company in the question or answers.
Tip 7: Download or backup your photos
Use Pick&Zip, a free online software application, to download images from your account into a single folder, zip, or PDF file. You can even automatically download tagged pictures of you or from your friends’ albums.
Tip 8: Delete spaces from image file names
When you post a link as a status, make sure that there are no spaces on the filename; otherwise, Facebook API will not show thumbnail options for images.
Tip 9: Create a contact list
Similar to Foursquare, you have the option of sorting and organising all your ‘friends’ into neat little groups that you can access easier.
Tip 10: Use the “View As” feature
Have you ever wondered how your profile appears to the public eye? Well, the ‘View As’ button allows you to do just that.
Tip 11: Utilise the Extensive Analytics
You can use it to see how many views you have on a video, how many subscribers you have to your channel, other demographics, and even your audience retention. This will help you determine what posts are effective and what needs a little more tweaking.
Tip 12: Include annotations
These are pop-ups that appear during video playback. You can give audiences links to your blog or have a funny quip without interrupting the video. This is basically a subtle promotion that is so easy to use.
Tip 13: Avoid re-uploads
Do this for the sake of generating more views. Otherwise, when you re-upload an old video, you will have to start from scratch with the number of views it will gain.
Tip14: Use the video editor tool
This recent addition by YouTube allows you to make minor changes or tweaks to a file before publishing it, such as rearranging images, tuning the audio, or reducing video length.
Tip 15: Use hashtags
You can use hashtags, a form of metadata tags, to locate similar images to the one you posted. This will also make it easier for you to promote your picture because people can easily find it.
Tip 16: Utilise Statigram
This analytics app is exclusively for Instagram users. It allows marketers to have access to accurate reports that indicate whether or not the website works for their blogs or business websites.
# 17 Obtain recommendations from customers
There is a section in the networking site marketers can use to get suggestions from their customers regarding their company or product. You can even get recommendations for your content from your readership base.
# 18 Use product tabs
You can create a personalised product page for your clients using their qualifications and personal information as your premise, such as the company they work for, their educational attainment, job position, and geographic location. These targeted product tabs are ideal if you want better interaction with your contacts.
# 19 Use keywords
Like in SEO, social media marketing also works by using strategically placed key terms and phrases. You can include these as captions or file names for images.
# 20 Double check your security and account settings
You have to make sure that your page will appear in search engine results. After all, your efforts at marketing your business through your blog should pay off by making it more visible on Google.
# 21 Do not be noisy
You may lose a number of your followers daily if they see that you are constantly tweeting about irrelevant random stuff. And if you post links or “scammy” updates as well, they may even block you.
# 22 Vary your tweets
Your followers may get bored if you talk about the same thing over and over again. So make sure you diversify your tweets to make them more interesting and worthy of attention.
# 23 Join topic trends
At the left side of your Home page, you will see a list of trending topics based on geographic location. For visibility purposes, you can join in on the conversation by including a hashtag of your topic in your post.
# 24 Follow back
Follow those who follow you; this is a very simple rule that will increase the visibility of your Twitter account and consequently any links to your blog that you include in your profile.
# 25 Stay updated
This actually works for all of your social media accounts. Log in everyday so you will be updated about the latest topics, controversies, and innovations in your particular field.
It is best if you use these social media sites correctly to increase the visibility of your blogs. And who knows? You will gain a significant readership after just three months of blogging. Good luck!
Emma Tomlinson is the Head of Retail at Smart Traffic, a fast-growing private technology company in Britain offering SEO marketing services across the globe.