YouTube, the most popular video sharing website, is by far the 2nd largest search engine right after Google. Well, some might know about this fact, although others just don’t. Statistics have it that YouTube receives around 2 billion pageviews a day coming from people all over the world.
Talking about this popular search engine for videos, the concept of video marketing may just come into your mind. Since a lot of people search for some helpful information by way of watching videos and clips, it is a good thing to take into account video marketing as well as the means to promote it to the highest possible way.
But wait! Before you create your video and submit it to YouTube, it is best to find out first what are the most essential YouTube video optimization practices you should apply.
Right before uploading your video content to YouTube, you have to first consider the major elements that your video should have. Also, it is best to know about the main things you should do for these elements to gain full potential in terms of YouTube video optimization. Here are those key elements that you really should have in your video clip.
Title (Keep it catchy and straight to the point)
A title is indeed one of the most prominent elements that you can see in every web page around. Just like carrying out an onpage SEO process for individual web pages, it is best to optimize your video title both for the spider bots and the viewers. It has to contain the keyword(s) you are promoting for as well as some sort of overview about what your video is all about.
Whenever possible, try to come up with a title that will surely catch the viewer’s attention and suffice his needs for information. A good example would be “Surefire SEO Linkbuilding Practices 2012 for Your Business”.
Just take into account that the length of your video title should be no longer than 66 characters as longer titles will only be truncated in Google search.
Description (Summarize your video in a short but descriptive manner)
You have to keep your description brief but descriptive enough for the viewer to read and for the spider bots to crawl. Typically, it could go about 2-3 sentences and should contain your keyword(s) as well as its variations. In the description itself, you could be able to add a link pointing to your website by simply placing the full url of the page you want to be redirected to.
Placing the link earlier on the description is a wise option as the first few lines of it can be seen by default. Simply place the link in http:// form such as http://blog.bxuhub.com/sample-……
With this method, you will be able to drive back traffic to your website and for an even higher clickthrough rate, you should incorporate calls-to-action in the description which compels any reader to click on the link provided.
Tags (Pick out the best ones which suit your video)
For a greater YouTube video optimization score, it is best to incorporate around 5-7 related tags for your video. They will be the ones which will help your video show up on the results easily for a particular term.
Also, it will help associate your video with other videos having the same tags, thus allowing it to be shown as a “related video” below a particular video. It will greatly help your video gain more traffic from other viewers who have been watching other videos firsthand.
Video Quality (Post HD instead of SD and focus on creating more engaging ones)
Although this might sound to be old school and you may tend to ignore it. But before you do so, here would be something I want to tell you regarding the issue.
You might not know it, but YouTube gives credits to videos wherein people have been stuck watching it for longer periods of time. You might not believe me but it’s true.
The longer time spent watching as well as the amount of views on a particular video contributes a lot for your YouTube video optimization scheme. Yes, YouTube handles over credits to those videos which are more engaging and contains high quality as it is one good means of measuring the overall standard of a particular video.
Video File Name (Keep it the same with your video title)
Just like doing SEO for images, changing your video file name to exactly the same with your video title adds up credit for your video. If you are going to upload a video entitled “Easy SEO Methods for a Newbie”, it would be best to rename the video file name to something like easy-seo-methods-newbie.avi or something like that. It means nothing at all for the video viewer, but YouTube itself gives relevancy credit as it only shows that your video contains everything that your file name says so.
When creating a video, it is best to keep the length to around 2 minutes and try to keep all of the important details incorporated in that span of time. For the best YouTube video optimization techniques, taking into account these elements could mean a lot for any video marketing endeavor.
As always, your comments are appreciated!
Argie Monroy is an IT student while at the same time working as a SEO analyst for a home-based SEO company in the Philippines. Read more about the advantages of social networking and the likes in his blog - Internet Marketing Guide - seeking to provide help for newbie online business owners.