Subscribers. They are the life blood of any blog. More than casual visitors and loyal readers of a blog, subscribers play a crucial role in getting your blog to roll. And, according to the famous saying (“the money is in the list”), email subscribers are a source of income for many bloggers.
Let’s start with this …
Email marketing is not dead. Not even close. It is a booming strategy for blog marketing, in particular.
Email marketing helps you to sound personal, provide value and connect with your readers even outside of your blog. Yes, you can talk to people even when they are not at your blog, and when they are not reading your posts or comments. And you can talk to your subscribers about anything even outside your focus.
Do you realize how privileged it is to have permission to land your word on someone’s inbox? You don’t always get that option easily. It is hard earned.
But it is sad that a large portion of online entrepreneurs use this method of marketing to its worst. They just punch their subscribers’ face with sales pitched emails and just guide this awesome marketing strategy to a death pit.
Fine – let’s not talk about those who ruin the system. Let me talk about how to make email marketing more effective.
I must insist that when I say “effective” I don’t mean how can I make my list to buy my recommendations through one email. I mean “how can I be more useful to my list with less confusion and chaos (on my side)”.
Ya, so since I talk a lot about productivity and time management, I cannot have a cluttered workspace or anything. Not a cluttered email list too!
OK my email list was not actually cluttered. But it was not suitable for optimal usage.
Update: Please note that this post was written when this blog was a multi-niche blog (Find All Answers) – and I have republished this post. So some of the points discussed here may not apply to the current standing of this blog. But regardless of that fact, the tips and strategies still apply to you as a blogger.
What were the issues?
- Idle people on my list who did nothing but subscribed to my blog to download the free ebooks I am offering. They never open any email after that first email.
amwas running a multi-niche blog. When someone reads a killer “Relationship” post from my blog and wants to know more about relationship stuff and subscribes to my blog, it will be weird to send him/her tips on blogging.
have had a mix of audience from varied niches, I really couldn’t make every email to be useful to everyone. As a consequence I could not improve my open rates.
Subscribers usually decide whether they could find my email useful or not by looking at the subject line. So every email I sent, only reached a very less percent of people’s mind (even though it reached their inbox).
I knew that it is never going to be useful for myself and my subscribers this way. So here is what I did:
I decided to split/segment my email list
Not my relationship with my subscribers – Since mine was a multi-niche blog, I decided to split the subscriber list into three groups. But I could not do this by myself because I didn’t know who wants what. So I sent the following email to my list:
Yup you heared me right. I am going to do some cleaning up and organizing…. not with my house, but with my mailing list. It’s currently a bit of clutter, even though not as much as you would notice, but it certainly bothers me. Here are the issues I have:
- Idle people were occupying my list – I don’t want them; that spot can be better used by someone else who really wants me and my stuff.
- I run a multi-niche blog, as you would know by now – Blogging Tips, Relationships and Self Improvement. I know how it feels when you signed up falling in love with an article on relationship and you get my newsletter email about blogging.
So I really want to make you and myself happy and I want my emails to be more useful to you. However, I cannot do this by myself, coz I don’t know what you really want!
Could you please do me a favor and hit the reply button to tell me your interest? What kind of emails you would like? Blogging Tips, Relationships or Self Improvement (or) ALL OF THEM?
I will split my list up according to the replies I get and try to get things more organized. I say it again, I need your help with this.
Please go ahead and talk to me. I’m listening.
BTW, thanks to all your wonderful replies stating your wish on my ebook. I am working on it
To your personal and business success,
I must say that my list is just awesome. Within minutes of sending the campaign I started receiving emails from my subscribers telling me what they wanted. And many were so happy that I asked them.
Luckily my list was small at that time and I could handle the manual grouping thing. But if your list is big, you should think about it!
Now I had split my list into 3 groups; the groups were named Blogging Tips, Relationships, Self Improvement.
I had put those people who replied into appropriate groups as they asked for; those who didn’t reply were included in all the three groups. I could then send targeted emails to my list – How sweet!
I had also cleaned up my list based on the history of my subscribers. I could see the date when a particular subscriber had opened an email from me. And if it is sometimes earlier than 4 months I deleted them from my list.
I kept 4 months as a threshold which I think is pretty much loose.
What is the use of segmenting my email list?
1. No more irrelevant emails to my subscribers.
2. Really targeted emails so I had very good conversion
3. Increased open rates on every campaign.
4. Overall enhanced experience for both me and my subscribers.
Segmenting your email list: Conclusion
Before I wind up I have to tell you that this method will work only if you have a small email list. If you have a big list you could still do it, but you should be sure if you can handle it manually. If you have someone to help you, that would be good!
For the new subscribers you add to your list or for the new subscribers who want to subscribe themselves, you might want to give them the option to do so. Depending upon the autoresponder service you are using, you might want to check if it has the option to put up a drop down or something so your visitors can choose the appropriate category of interest.
I hope you found this strategy of segmenting your email list to be useful!
How good is your email marketing strategy? What are you doing to improve it?