- Aweber email marketing solution
- Email Marketing Solution
- Reviewed by
- Jane Sheeba
on September 26, 2012
Aweber is the name you hear every time you think about getting the best email autoresponder for your business. Am I right?
OK, before talking about Aweber, let me quickly touch an important point.
Email marketing – this one’s a biggie! And its mostly ignored by the newbies, which is indeed a shame.
Why? Because people think its old school.
Because they think that there are far more advanced techniques or avenues to reach out to their readers/followers/customers (like social media or blogging).
Because they don’t understand its importance.
Because they’re ignorant!
…And I would really blame them (and no one else) for that.
I know that could have sounded little harsh – but that’s the truth.
And time and time again we all read those great blog posts by those biggies and … what do we do? We appreciate the blogger for writing an awesome post and move on to read another blog post or watch a Youtube video!
Do you take action? If you answered “yes”, then you’re a blessed kind! And you can survive!
If not, then, may be I should take the privilege of twisting your arm and make you do it (I hope you don’t mind :)).
To start with – read this post to help you build an email list FAST
What has this introduction to do with Aweber review?
Well, Aweber is the email autoresponder service that I use to build my list and to keep in touch with my subscribers.
Basically my online business is built on that email list I am building, and Aweber helps me with that (well, actually I can’t do this without Aweber).
Well, you can pretty much choose any autoresponder service – there are many in the market.
But why choose Aweber?
That’s the point of this post here. Read through this post till the end and go figure if Aweber is for you or not!
A little talk about email autoresponders
If you are in the blogging business you would have already heard the importance of autoresponders. They make your lives much easier.
Can you think about manually collecting the email ids of your blog visitors who are interested in your content? Well, I’m not sure if a manual procedure for the same even exists.
And if you manage to collect those emails, do you think that you can send bulk email autoresponders in an orderly fashion so as to use it as a funnel and as fodder to your email subscribers? I don’t think so!
And here comes email autoresponder services that help you seamlessly collect people’s email ids (ethically, of course) by putting up nice web forms, check boxes, pop ups whatever; and then help us craft a set of automatic emails to be sent at regular intervals to those subscribers.
So it doesn’t matter if a subscriber joins today or a month later, you can ensure that they will be supplied with good quality content at regular intervals with autoresponders.
But OK, yes I hear you. You don’t have to choose to send autoresponder (canned) emails if you don’t like to send the same.
However I’d personally suggest a combination of autoresponder (canned) and broadcast (live) emails. That works great for me.
OK so why Aweber? Back to the question…
Aweber review: The email autoresponder features
1. Unlimited lists with Aweber
This one is a show stealer; you don’t pay a penny extra for having more than one lists. If I have an Aweber account I can simply create unlimited lists.
If you have one or more blogs/websites, niche sites etc. for which you want to build an email list, this option comes in cool.
And even if you just have one blog/website, you might want to create different lists for different purposes. Say, a list for blog updates, one for the newsletter and one for the free course you’re offering.
For instance I have 5 websites and I have lists for each of them, plus on Problogging Success, I have two lists – one for the newsletter and one for the Write Killer Content course (by the way, don’t forget to sign up for this awesome free course).
1.1. Segment lists: Create list segments with Aweber
Not just raw lists, but you will be able to segment the lists into specific groups. This can be used for sending targeted emails to a particular group of people.
Say if your analytics show that your last email (which was about email marketing) was opened by a group of people.
You can create a segment of this specific group of people who were interested in opening your “email marketing” related email and you can target a specific (related) product or an idea to that group of people.
2. Aweber autoresponder email deliverability
If all those nice emails you write don’t get to your subscriber’s inbox, what’s the whole point? Aweber ensures that 99+% of your emails get delivered properly.
Aweber maintains a good relationship with the ISPs. Plus they have a strong anti-spam policy. Aweber lets you “see” if your email smells spam even before you send them.
Including a text version in your email ensures that your emails are safe – this is very reasonable since not all email clients won’t display HTML messages properly.
3. Blog broadcast (or RSS to email)
This makes sending blog updates so easy. More on how you can effectively do it here -
or watch this video
4. Aweber email templates
Aweber has over 150 email templates, helping you create professional emails just like that.
Plus you can easily brand your emails by either altering the already available email templates or create your own template.
5. Email marketing campaign analytics
Aweber’s analytics gives you in-depth insights of your subscriber activity and your email campaign performance.
Apart from that, find out how you can track your page and form conversions:
6. Aweber: Social media integration
Aweber makes it dead easy for you to share your email marketing campaigns. A tutorial on how to do this here -
or watch this video
7. Split testing your email marketing campaigns
This one is a very important feature for any autoresponder and Aweber makes it dead easy for you. What can you split test?
Length of your emails, personalization, company name, wordings, appearance, subject lines etc. Just about anything, actually.
8. Ease of use
Aweber’s interface makes it extremely easy for it use even by newbies (like me when I started out). Be it creating web (sign up) forms, creating email campaigns, scheduling, social integration etc.
Aweber makes them all quite easy to implement. Most of the stuff comes in handy with a few clicks.
9. Embeddable and integrable
Aweber makes is quite easy to embed your sign up forms anywhere to your website – you can opt to
(b) have the form code emailed to your designer or
(c) have aweber host the form for you.
I always go for (a), which is fine for me. You can also choose to have your web form to pop up.
9.1 Integration with handy and popular apps
Aweber has a decent collection of apps that you can integrate with.
To name a few, Paypal, Rapportive, Zendesk, Eventbrite, Shopify, Google Checkout, 2Checkout, Magento Shopping Cart, 123Contact form integration, Prestashop, and more.
10. Aweber: Pricing structure
This is where most people panic, especially newbies who have thin pockets and who aren’t ready to spend on their businesses yet.
But I must say that list building and email marketing are two of the most important fundamental aspects on which you build your business; plus your email list is your asset.
Therefore I wouldn’t have a second thought to invest in a good email marketing solution as that of Aweber.
In any case here is the pricing structure for Aweber:
Start trial $1 for 1 month and then….
$19/mo – up to 500 subscribers
$29/mo – 501 – 2500 subscribers
$49/mo – 2501 – 5000 subscribers
$69/mo – 5,001 – 10,000 subscribers
$149/mo – 10,001 – 25,000 subscribers
What about Mailchimp?
I hear you. You can read my feature comparison of Aweber and Mailchimp
Aweber Review: Takeaway
There you go – all the features of Aweber at a glance.
These are the features I LOVE with Aweber (yes I love their pricing structure as well given the features at my disposal).
In my honest opinion, you need this tool to build your business!