What is organic SEO and why should bloggers care?

What is organic SEO and why should bloggers care?

Search engine optimization is something that most bloggers find scary. Especially given the frequent algorithm updates by the search engines, organic SEO has become an alien concept to most bloggers.

The fact however is, the basics are always the same. And the frequent SEO algorithm updates by search engine giants like Google has only made it a lot easier for genuine bloggers to shine in search results.

Let’s talk more about how easy it is to please search engines these days after all these major updates later in this post.

For now I would like to focus more on the “organic” SEO bit. I wanted to raise this topic because most bloggers have completely wrong notions about SEO and to be precise, organic SEO.

Let’s dig in.

What is “organic” SEO?

What’s “organic”? – Organic is something (usually food) that is prepared using natural matter. Organic food is free from synthesized or artificial stuff. I am no food expert so I have said what’s organic in layman’s terms –  I don’t know the technical terms but I am sure you got my point.

Organic food contains natural ingredients – either direct ingredients or ingredients derived from natural sources like animal or plant derivatives. Whatever it is, organic doesn’t contain anything artificial or synthesized. That’s the most important thing that we need to pay attention right now.

Let’s see organic in terms of SEO.

Organic SEO, just like organic food, should contain only natural ingredients; more importantly, it shouldn’t have any artificial or manipulated stuff.

Organic SEO = no unnatural or manipulated stuff

Gone are the days where you can cook up a quick website and do all the unnatural tricks to get it on page one in search engine results. That is not organic.

All the black hat techniques and all the links that are “built” via unnatural methods are manipulative stuff. They are artificial things that used to work. But they don’t work anymore as we all know.

Moreover, even if they work now, it is not organic or natural. In fact I’m so glad all the Google updates happened. Otherwise the web would be full of spammy, useless sites gaining power because of their unnatural tactics. Anyone who can artificially manipulate rankings can be successful at their business no matter if they offer real value or not!

And this is certainly not good, right?

This is why bloggers, in particular, should care about organic SEO. You can only provide value AND stay in business successfully if you go the organic route.

The shady black hat SEO techniques might work for a short time – but it won’t take longer for people to smell your spam; and search engines will detect your shady techniques and come at you even faster than people!

Apart from fearing about whether you will be slapped by the Panda or a Penguin update think about this for a while – you are probably doing an online business and your blog is your marketing tool. Any business will flourish only if it offers value.

If a business doesn’t offer value and if it still manages to rank well in search engines, it might do well for a while. But this unnatural trick won’t work for the long term.

And if you are serious about building a long term business, you should go the organic route.

And yes, you should care enough about doing organic SEO! This matters a lot!

Organic SEO is long term

Organic SEO is long term

Just as I mentioned now, organic SEO is something that works for long term. There are two ways to look at this “long term” characteristic of organic SEO

  1. It takes quite a while for the results to show up!
  2. Once you reach a tipping point things are almost on autopilot.

Organic SEO takes a while….

Yup! This is why most bloggers get frustrated about organic SEO. They do some quick on page optimization and stick to the strict (yet very reasonable) rules of Google for a while.

They wait for a few days and if they don’t see a rush in the organic traffic, they give up!

Organic SEO doesn’t work that way. It usually takes a while for the results to show up. I know some bloggers managed to reap the benefits in a very short time – but that takes a combined effort. Those bloggers most probably put in extra effort, time and money by outsourcing certain tasks. And perhaps they also adopted other marketing strategies aggressively in order to reap those results in a very short time.

Think about publishing long, in-depth, high quality posts almost everyday – more quality content = a nice traffic and income boost. Think about reaching out in terms of blog commenting, guest blogging, and on social media – that’s a lot of extra exposure.

If you combine all marketing strategies along with organic SEO and do them in an aggressive manner, sure you can reap benefits in a very short time.

But I am sure you are like me and I am not someone who can write long, in-depth posts everyday. Nor do I have the budget or willingness to outsource all my content creation. And I am (almost) one woman army – I do all the content, marketing and other mandatory stuff involved in my business myself. 

I have a manager who helps me with administrative and some tech bit, but that’s about it.

So I can only handle what I can handle. I am sure you fall into that category too!

The only option you and I have is to understand the fact that organic SEO takes a while to “pick up” and show results. And that shouldn’t stop or derail you from caring about the same!

Its important to understand that organic SEO is long term

Then it becomes almost autopilot…

Yes, it might seem to be very hard initially. It might seem to take an infinite amount of time for the results to show up. But once it picks up, you can reap the benefits almost on autopilot.

I say “almost” – so it doesn’t mean you can stop doing SEO at some point. I didn’t mean that. You should continue to optimize your content for search engines in an ethical way even if you are getting loads of search engine traffic.

However once it picks up, you will see substantial results in terms of organic SEO traffic and your site will have a much better organic ranking overall. And then, even for small efforts you can see big results. That’s what I meant.

Organic SEO is easy and risk-free these days

Organic SEO is easy and risk-free these days

This is one of the most convincing reasons as to why bloggers should care about organic SEO. Organic is easy – much easier than all the unnatural methods.

And it is risk free too! If you don’t adopt any shady SEO techniques you don’t have to worry about any Google updates that penalize those shady techniques.

Organic SEO is easy and risk free!

I don’t mean that your site will be Penguin or Panda proof 100% – I could say that, but who knows what an automatic update will do?

Almost all of Google’s SEO updates so far have hit a good portion of genuine websites that were carrying out only white hat SEO techniques and are of good quality. That is mostly accidental hit and usually those sites came back to position within a few weeks.

So you need not worry about being hit by a search engine update. In fact, you don’t have to worry about anything else as long as you are Mr./Ms. clean.

Plus, its easy.

With organic SEO best practices you don’t have to lead a hectic blogging life. It takes lot of time, effort, energy and even money to implement shady black hat SEO techniques.

You will have to invest in software that help you do this – there are software that can help you 

  • automate blog commenting in order to build links,
  • automate article marketing
  •  automate link building
  •  automate content writing by stuffing it with keywords
  • … and what not!

It is terrible to have to do all the shady stuff and it is much better to just get the basics right and be useful to people.

I hope you get the point.

Conclusion: Do you care to do organic SEO?

I do! I find it a lot easier and much rewarding. I don’t say that you should fear search engines like Google and play by their rules. You don’t have to if you don’t care about getting organic traffic for your blog.

But if you want the search engines to grace you with organic traffic and if you want to have a very good online presence, you should play by their rules.

Plus given that all you have to do is to find how to provide quality to your readers/prospects/customers and deliver the same, doesn’t it make your life easy?

I don’t want to complicate my life as a blogger by spending time and money and risking it all in doing black hat SEO techniques.

I want to build a stable and useful online business that will stay robust for a very long time. I don’t want a roller coaster ride! And I want to keep things simple!

What about you? Do you care to do organic SEO?

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  1. Ryan BiddulphRyan Biddulph says

    The organic approach Jane is long term and works SO much better for our reputation, and for lasting traffic. Thanks!

  2. Howard Lee Harkness says

    As I mention in my blog, aside from doing some very basic SEO, I mostly don’t bother with it. By “basic,” I mean write an article that has some useful information and is on-topic for my site, get a few backlinks, post about it in a couple of places, and go on to something else. Like getting traffic from sources far more reliable and less expensive than “free” SEO.

    If you depend on Google for *anything important*, you will get screwed. And sooner, rather than later. That includes Gmail, Google Voice, Google Docs, and any other “free” Google service. Remember Google Wave? or Google Reader? The Google graveyard has dozens of former services.

    The important thing to remember is that if you are not paying for a service, you are not a customer. In the case of Google, you are their property, and they can dispose of their property in any way they choose. If you don’t believe that, just try contacting Google’s Customer Service Department. If you succeed, please let me know how you did it.

  3. Fabrizio Van Marciano says

    Hi Jane wonderful post and well written. I completely agree with your points, and yes implementing ethical organic SEO can be very rewarding as I’ve seen on many occasions with my niche sites.

    I think the reason some bloggers fear of doing SEO is because they don’t fully understand the concept of SEO or Goolgles updates properly. I’m no SEO expert but I believe if some bloggers took the time to learn and understand the concept of it all, and realize how rewarding doing it the right way can be, then the fear would stop, and be replaced by action. That’s just my thought.

    Having said that, whilst I certainly pay attention to SEO and write as naturally as I can, at the same time trying to provide value, I’m also all for generating traffic from sources that I know I can rely on, I.e. Email for absolute, and also direct and referral.

  4. Robin MorganRobin Morgan says

    Hello Jane,

    I always prefer organic traffic over unnatural and I think every one does the same. But for organic traffic is essential to perform natural tactics or strategies which need/consume lot of time.


  5. MSI Sakib says

    Great job madam Jane,
    This is a epic post for all bloggers as it contains very valuable treasure called information about Organic SEO. This technique is hard but build, but it stays longer than any other techniques. In my opinion Organic visitors are heart of nay site which need high SEO status. Thanks for this epic post and happy blogging.

  6. Erik Emanuelli says

    Hello Jane,
    a blog with majority of organic traffic is like pure gold.
    You can make a lot of money from the site, if it’s receiving many visitors from organic SEO.

    However, it’s not that easy to build a pure and clean site, nowadays.
    I wish I could know the exact formula.

    I own different niche websites, some of them are pretty new, and I am testing different methods to see if I can build a blog with majority of organic traffic.

    Let’s see how it goes!

    Thanks for sharing, Jane.
    Great post!

  7. Nirmala says

    Hi Jane,

    I do care for Organic SEO a lot like you and happy to say that my 90% of traffic is from search engines. I’m like you (one woman army) but I do spend lot of time for researching and to give in-depth information for my readers. I used to do basic optimization and write naturally for visitors in a simple manner with basic data.

    As you told, organic traffic is safe and the bloggers should put their smart work to get love from search engines. Thanks for contributing a helpful post Jane, keep sharing your thoughts :)

  8. Abdul WahabAbdul Wahab says

    Yes i agreed. Organic SEO is like a breath for blogs and website. With recent Google Update you cannot survive unless your blog get organic seo

  9. Alex Taylor says

    A blog with majority of organic traffic is like pure gold.

    You can make a lot of money from the site, if it’s receiving many visitors from organic SEO

  10. Sagar Nandwani says

    Good organic SEO placement in search engines (also referred to as Natural SEO) means that the website will naturally display well in search results. In other words, it does not need pay per click advertising and paid inclusions (such as “Sponsored links” in Google). Nor does it need the use of Black Hat SEO practices to improve the search engine ranking of the website.

  11. Sebastian Aiden DanielsSebastian Aiden Daniels says

    The long term approach is so important. I know many new blogger, myself included can be impatient, but you have to fight that urge and think about the long term. I have read articles from Google’s SEO man Matt Cuts that guest posting is done in terms of SEO because of spammy people. I am sure that it is still useful in driving traffic to your site from more popular sites, but it is beneficial to write awesome content for others if it saps up all of your energy so you can’t write awesome content for your own site?

    I can’t wait till I get to the place where organic traffic just flows in. That’d be nice : D.

  12. Palla Ramarao says

    Hi Jane, The points you mentioned about organic search are quite true. But I get around 500 visits per day through “organic search”, but my income is very less. How to monetize your organic search and the strategies required to do it?

    • Jane says

      Getting traffic and “converting” that traffic are two different aspects Palla. This post focuses on getting traffic and in particular, how to increase one’s visibility via organic SEO :)

  13. Jennifer says

    Great detailed explanation! We learned about organic search in the clickminded seo training class I took. As you wrote, SEO can seem scary to bloggers and I’m glad I understand it now.

  14. Anil Agarwal says

    Hi Jane,

    Great post again. Without writing keyword rich articles, it’s almost impossible to increase organic traffic.

    Most beginners either stuff their pages with keywords or they don’t do keyword research at all. Both are wrong. If you want to increase organic SEO, focus on writing copy that’s useful for both bots and readers.

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