This post is the continuation of Part 1, where I opened up the discussion on how scaring SEO is and how tiring and tedious networking is.
I also shared some tips on how to do networking without getting tired.
Before you start to read this post, I strongly suggest you to read the part 1 of this post:
In this post let me continue my talk on how to face SEO without fear.
On to search engine optimization
This is scary stuff for most newbie bloggers and even established ones, as I said already. But if you want to build an online business you cannot be ignorant about this and neither can you skip this.
I know that statement gives you enough pressure and makes you pull your hair out, right?
But I have good news for you. SEO is simple. The basics are always the same.
Get to know about the basics and you’re above safe. The basics include:
Find out the right keywords (Keyword research – I use Market Samurai for this)
On page optimization
Optimizing your post for search engines at the same time make it readable by people).
Keyword research comes first. But don’t base your content too much on keyword. That will not make the post human friendly.
Here is my full review of the plugin and backend feel + settings and stuff
You might also want to read
And this free report from Copyblogger is really useful: SEO Copywriting made simple
Off page optimization
You know, building links and this comes as a nightmare – that’s true. And here’s where the rules change a LOT, every often. Build more links, build less links, build links so that they look natural…. oh wait, actually Google love natural links.
What does that mean? Your content needs to be kick-ass so that people automatically link to your blog posts. Yep that happens for sure when you write awesome blog posts.
But that also takes time. For instance, if you’re a newbie, even if you write awesome content, the biggies won’t be link to you unless they know you.
And here’s where networking comes into picture!
When people know you AND you have awesome stuff, this can easily happen.
But wait, there’s one more important missing piece. You gotta give first in order to receive. Link out to others in order to be linked.
And there comes…..
Kill three birds in one stone -
- get good quality backlinks,
- promote your blog posts (if you manage to comment on Commentluv enabled blogs),
- network with the host blogger and other commenters.
Read this post to know how you can comment on blogs without killing yourself – Blog commenting: Build high quality backlinks effectively without killing yourself.
Do it right, and you can reap a lot of benefits.
Whatever you do, don’t just comment for a link.
From my experience of writing more than 280 guest posts as of now, I can say this – guest blogging rocks.
You can kill five birds with one stone in this case -
- get very high quality, authority backlinks
- become a better writer
- get loads of targeted traffic
- become an authority in your niche
- promote your blog/business/service (almost) free!
Not convinced yet? Read this: Top 5 benefits of guest blogging in popular blogs
Don’t know where to start and how to proceed with guest blogging? Grab my guest blogging guide which will teach you all about guest blogging inside out – Guest Blogging Champion.
Need some inspiration? Take a look at the list of guest posts I’ve written.
Think that your writing is not top notch? Grab my FREE course that will teach you how to write killer posts – Write Killer Content.
Got any more excuses?
OK let me put my hands up in the air and say this – links from social bookmarking sites are not of high quality. BUT they help you get indexed faster in search engines.
That’s from my personal experience.
Now, when it comes to bulk social bookmarking, it is surely a tedious job. So you may want to outsource it. Simple!
This is another aspect – different from social bookmarking. Share your blog post links gently in your social media profiles.
For this, I assume that you also do share a lot of other useful (relevant) stuff.
If you post only your own blog’s links in your social profile, you cannot expect anything to happen – except for a bunch of links.
Bottom line: What should a blogger do?
Yes SEO is scary. But a blogger should never get tired of learning new things. And remember, the basics never change.
Just play safe. Don’t over optimize your blog posts or pages.
And don’t build links in an un-natural way.
Networking is fun. Do it casually and effectively.
Don’t network with a “selling” thought in mind. That’s not networking.
Set aside a fixed amount of time every day or in a week for networking. The more contacts you build – they’re your assets.
Be nice to people and help them out.
I’m out of words right now; but I wanted to talk in detail on this topic since I get a lot of emails from bloggers complaining about these two aspects of blogging!