If you are browsing the web to find answers for your questions related to guest blogging like
(i) why should you do guest blogging or
(ii) what are the benefits you are missing if you are not including guest blogging in your overall marketing plan,
I’m going to answer all of your doubts and questions in this regard. But first of all, let me introduce guest blogging a bit to you.
With guest blogging, we write content for other bloggers in our niche as per their guidelines.
When you are writing content for other bloggers, you will be known as guest blogger and the content, which is being published on a blog that you don’t own, will be called as guest post.
And in case you are searching for top blogs in your niche for guest blogging, here is the list of 100 plus blogs that accepts guest posts.
Now lets talk in details about what kind of benefits you will enjoy while doing guest blogging activities on popular blogs in your niche:
The biggest benefit you will be getting from guest blogging will be coming in the form of backlinks. Few contextual links (in the form of guest posts) from top authority blogs in your niche will make you ahead of all your competitors.
When you are generating backlinks through writing high quality guest posts on other blogs in your niche, you need not worry much about any of Google algorithmic changes.
With each update, search engine rankings for your website for its targeted terms will increase and your competitors who were using outdating link building techniques will start seeing negative impact of their activities.
All links that we are generating though guest blogging are used to be remain live for the lifetime of a blog. So whenever you get links from your guest posts, you should use your keywords intelligently in your author bio section.
Apart from higher rankings for targeted terms, links from other authority blogs in your niche help your blog receive better page rank in future PR updates from Google.
2. Flow of Targeted Traffic to Your Blog
Readers of a blog are able to reach to your website through the links that you have added in your profile or in guest post content section.
If you are doing guest blogging on a popular blog in your niche, you can expect good amount of visitors landing on your website targeted pages. So far I had written many guest posts on different sizes of blogs in my niche.
Some guest posts gave me few clicks only. But there were some posts through which I was able to get hundreds of targeted visitors on my blog over the period of time.
3. Increase Your Subscriber’s Base
Apart from targeted traffic, you will be able to increase your subscriber’s base and follower’s base on popular social media websites through guest blogging.
Whenever you are writing guest posts on a popular blog in your niche, you may notice certain level of spike in your subscriber’s numbers. You will also notice increase in your fans on Facebook and followers on Twitter.
4. More Exposure and Brand Awareness
Through guest blogging, you are able to showcase yourself and your online presence to a much bigger audience.
Suppose you are writing guest post on a popular blog that gets 30000 unique visitors per day and 10000 visitors in total viewed your guest post over the period of time. This should serve as great exposure for you and for your brand.
After this guest post, there will be thousands of other readers who would have known about your expertise and website you are blogging for.
With the power of guest blogging, you will be able to build a strong presence for yourself in the eyes of targeted audience and also be able to make your website more popular over the period of time.
5. Helps You Become a Better Blogger
It’s true that we improve as a person and as a blog writer over the period of time. Whenever you compare the starting post and latest blog posts from a popular blogger in any niche, you could see the difference.
Writing more and more guest posts make us a better writer. When we start guest blogging, we should start with the small size blogs based in our niche and once we start receiving certain level of authority and expertise, we should proceed to try bigger blogs.
When you are writing guest post, you should give your best efforts and should proof read your guest post for all kind of spelling or grammatical errors before sending to the blog owner.
There may be many more guest blogging benefits I missed mentioning in this special guest post. Do you know any other benefit of guest blogging or have doubts over the benefits I shared above, please share your thoughts and concerns in the comments section below.
Anil Agarwal owns Bloggers Passion blog where he offers variety of discount coupons to its readers including Hostgator Coupon Codes 2012, Tweet Adder, OIO Publisher and many more under blogging tips category.