Welcome to the eigth post in the series “Write Killer Content“ for your blog.
The best way to stay tuned to this series in a more systematic way is to take up the course (free!). The course also includes the free audio version of the course material plus “home work” tasks with every module to help you get the most out of it.
Killer content is usually highly favoured by readers who are in need of information or solution.
It is because killer content usually gives the readers what they want. And this is one of the most important characteristics of killer content – “killer content should give the readers what they want”.
But how can one find out what the readers want?
In this post in the series, I’m going to discuss the very same.
Finding what your readers want is neither an easy nor a hard thing. It lies somewhere between easy and difficult and the crucial part is to find that sweet spot.
Let me explain.
Most bloggers create content hoping that their readers will read it with passion and interest just because they wrote it with love and passion.
If they don’t get what they want they will simply close the browser tab and seek the same information elsewhere.
After all, there are thousands of other places to look for; it is not that hard for them.
It is therefore highly important that you write for your readers and not for yourself. Of course, this applies only if you blog to build up a business which is customer centred. If you blog for fun or hobby, sure you can proceed with whatever pleases you.
Without further delay, let me briefly present you the ways with which you can identify what your readers want.
Run a survey
There is no better way than asking your readers what they want. I mean they only can tell you exactly what they want!
You can ask your readers in various ways.
1. Ask your list – your list is your close circle. You communicate with them quite often. Indeed there is a more personal relationship between you and your list subscribers. They are the number one choice to ask for opinion. Plus they are your loyal readers anyway.
2. Ask your blog readers – This will help cover all your readers, not just your loyal readers and subscribers. Write a blog post on the topic and cast a question at the end of the post so that your readers can answer in the comments.
3. Ask your blog readers by putting up a form on your sidebar or on a pop-up (this might convert well, but keep it un-obstructive!). You can also use the footer contact form from KissInsights or use Qoate Scroll Triggered Box plugin which gives an option for a pop-in (from the bottom corner of the screen; can also be used for optins by the way!).
4. Ask everyone (even those who are not your blog readers) in social media. Places like Twitter, Facebook and Google+ are great to call upon your friends/followers and their friends/followers to get an opinion.
The good thing about asking everyone what they want is that, it will create a curiosity among them. They will be actually waiting for your killer post.
Once you write a killer post if you just intimate your readers and followers that you’ve written the post, they will seek it eagerly.
You can already develop a readership for your (yet-to-be-written) post.
Observe other blogs
Observing popular blogs in your niche can teach you a lot. Apart from helping you to build relationships and helping you to as an idea generator other blogs can also tell you what your readers want.
The chances that the readers of those blogs will be readers of your blog as well are very high (if those blogs are in your niche, apparently).
You can observe the following things –
(i) Popular posts – which posts get popular at those blogs?
(ii) The comments in those popular posts (just skim them to get an idea).
(iii) The structure of popular posts.
(iv) The common trend or pattern in all those popular posts.
Sure you can learn a lot by observing these factors. You will also come to know what the audience in your market need.
No, I’m not going to give you a lecture on SEO. But keyword research is not just about SEO.
Keywords are the words or phrases that readers in your market type in to the search box (of any search engine) to find what they want.
So finding the apt keywords will tell you what your readers are looking for.
You may use the Google Adwords Keyword tool which is free. Study the keywords that have a high search volume and are highly competitive.
Alternatively you can also look for what people are searching for at the Wordtracker’s keyword question tool.
It is a great way to find what kinds of questions are being asked by readers based on a keyword.
So yes, keywords not only help for SEO but will also tell you what people are eager about and hence helps you to deliver exactly what they want.
One of the most important factors that make a killer post successful is that its demand.
If you write about something that no one cares, no matter how good your post is, it won’t be received well.
Hence it is vital that you first do your research to find out what your readers are seeking and then write on that topic so as to make it useful for the others; your hard work will also be well received this way!