When exactly is a blog saturated enough not to allow scope for a fresh take? Is there such a thing? It’s a good thing to ponder, especially when the concept of saturation does not have any physical bounds when it comes to a blog.
There’s a growing market especially for popular niches – and the more the readership, the greater the number of customers as well. Here’s how you survive and thrive despite the ‘saturation’.
1. Become A Niche Subject Expert
If you want to stand out in your niche, you must know your niche topics better than others. Know it well enough to teach others, more like. Readers check out other blogs in the same niche before sticking with one or two, and that’s because the blogger knows what they’re talking about.
2. Make Your Business Supremely Pervasive
Make sure your reader or buyer is able to see and feel your presence from every possible avenue. Your presence must be felt on other blogs as commentator and contributor and you must be seen as an active networker on social media network sites. You must be active on niche-related discussion forums, always ready to offer a guiding opinion to a hesitant customer.
3. Show That You Care
When a reader leaves a comment, reply immediately and connect. Make an effort to comment on your reader’s blog and do what you can to popularize your reader’s posts. Be sure to thank your readers for their contributions, return their favors and link to their blogs. When a reader emails you, write helpful responses that show you care.
4. Connect Via Unique Content
Write about what you’ve learnt in life, whether it’s a new diet, a better health system and so on. Interview people from a unique perspective and interview those that are not usually interviewed. Offer case studies, figuring out the whys and wherefores of things – involve your readers in them as you go along.
5. Offer Enhanced Customer Experience
Your site must welcome every new or potential customer like no other. Do a complete usability test of your site and make sure that there are no hitches. Follow all customer-friendly guidelines with regard to appearance, navigation, accessibility and so on. Even if the content you’re offering is similar to that of your competitor, your customer should be happier visiting you then them.
6. Bring Out Your Funny Side
Who are you – a funny, quirky person with a great sense of humor or someone whose humor is more tongue-in-cheek and mildly sarcastic? Know where to apply your humor. If your humor is the quirky type, use it in your posts, in your comments and tweets. If you’re the sarcastic type, aim your humor against your competitors and things you don’t like. Don’t offend anyone, but keep your readers smiling and anticipating more.
7. Go Graphic!
Get out of the text mode and go graphic. If you have an artistic bone, draw a couple of cartoons to illustrate a point and include it in your post. Or, do an infographic. Don’t load your post with graphics, just a bit here and there will still make it stand out.
8. Think Video
A growing population of readers out there is all for videos. Just check YouTube’s following if you don’t believe me. Get a tool such as Cam Studio and create a simple video showing your head talking, some text flowing from your mouth along with audio. With videos, you can expect YouTube traffic as well.
9. Inject Your Personality Into Your Blog
A blog filled with the author’s personality is a must-read, not because of the content but because the way the content is written. Punchy, weird, crazy, direct, zany headlines and opening lines just tend to open a reader’s eyes wide and focus on what you’ve got to say. Don’t hold yourself back, give it all you got.
10. Think Audio
Then there are those busy multitaskers cookies in one hand, coffee in the other, and eyes grazing the newspaper. They’d rather plug in their headsets to take in an audio podcast rather than read your carefully checked-over text. Do it for them and for you. A couple of audio podcasts, more traffic plus access to iTunes – not bad eh?
11. Stock The Right Graphics
Not for every post, but when you have a gold winner, get the graphics from iStockPhoto or some such place. You’ll get back your returns many times over in terms of traffic. Use high quality, great graphics, grab their attention and make them smile.
12. Write eBooks
…and give them away. Perhaps it’s my imagination or maybe it’s the perceived effort that goes into an eBook, but people are usually more impressed. You can make readers happy by putting out that much effort and giving it away for free. You’ll have your readers tweeting, commenting and messaging in no time.
With a little bit of creativity, you can build websites and blogs in any niche and survive. Let me know what you think in the comments.
The article is written by Dean from ecommerce conversion optimization Company Invesp. Invesp is conversion optimization services provider and helps online businesses in enhancing their overall conversion rate.