Welcome to the sixth post in the series “Write Killer Content“ for your blog. We are half way past the course/series.
The best way to stay tuned to this series in a more systematic way is to take up the course (free!). The course also includes the free audio version of the course material plus “home work” tasks with every module to help you get the most out of it.
I’ve already discussed about three topics/angles which can be usually developed into killer posts quite easily.
If finding a killer topic and writing one is what keeps you from producing killer content, then you may use those ready-made topics/angles to create killer posts easily without much effort.
But it is only for the starters. You cannot always rely on those kinds of topics to be able to write killer posts.
This post is just for that purpose. In this post let’s see how you can turn any idea into a killer post.
That’s it, really.
I know that might sound like a tough task and that I mention it as if it is an easy task might even annoy you. But hang on; let’s see how you can get creative to create killer posts, exactly.
Before you get started…..
For this post, I assume that you have a bank of ideas as mentioned in the third post in the series.
It is much easier for you to pick up an idea and work on it if you have a bank of ideas ready.
OK let’s get started….
Analyse the idea with fresh eyes and seek for a complete solution
Sometimes you just need to look at a familiar idea with fresh eyes. That’s enough to kick start your creativity.
Take a break from the idea – don’t look at it for a day or two. And, then analyse the idea with fresh eyes/mind.
If necessary, initiate a quick brainstorming session on the topic so that you can come up with lots of sub-topics or angles for the post.
Ask yourself the following questions:
Why, what, when, how and where.
Sometimes these questions are sufficient to create the whole of a killer post (trust me on this, I’ve done this before).
Or you may use the branching out technique and keep your post idea as the core. Now create branching out ideas for the core idea.
For instance let’s see how I created this course using this very same technique.
My core idea is “Writing/creating killer content”.
Now I started branching out on the topic by asking the questions “Why, what, when, how and where”. Of course, not all questions will lend a meaningful outcome – in this case, the questions that helped me are “Why, what and how”.
“Why” lead to – Why should you create killer content
“What” lead to – What are the characteristics of killer content
“How” lead to – various other sub topics
And then I used the branching out technique for the “How to create killer posts” part and came up with the other titles in this course.
Make sure you set aside some quiet time for this brainstorming session, since this is the crucial part in developing your killer idea to a post – writing comes next.
Play devil’s advocate
I’m sure this technique is quite familiar for all of you. If not refer to what I mean by “playing devil’s advocate” here.
This technique is helpful if you want to fill the gaps in a very popular technique or a strategy. Take up the topic for a debate (inside your own brain J) and list down the pros and cons. Or if you find some controversial aspects, note them down too!
Playing devil’s advocate is not so easy sometimes. But if you practice a couple of times or more, you can really get good at this.
This technique is very useful for your own self and prevents you from taking any strategy or technique for granted.
It gives you a mind set to always question or critically analyse any new strategy or a tactic.
Based on the outcomes of your analysis you can easily create a killer post – it is not a great task to write such a post – you can simply and straightforwardly present your critical analysis. That’s it.
Finding the missing piece
This can be done by simply doing an extensive research on any given topic. If you have a core idea, proceed with doing some extensive research on the topic. Find out what others have talked about it. Find out what is covered and what is not covered.
Your research should be aimed at finding the missing piece.
I’m sure there’s always a missing piece with anything since we’ve not gone that far to have completely covered everything on anything.
So ya, note down the points or questions that no one else has offered a solution to and write a post covering that aspect.
While presenting the post make sure you refer to the popular posts that cover the other aspects of the topic and then tell your readers what you are doing to fill the gap.
The best way to stay tuned to the series in a more organized way is to join the course (for free!). Click here to do so.
As always, I appreciate your comment.
PS: Did you have a chance to check out Danny’s Write Like Freddy training program?