Effective Brainstorming: Finding Killer Content Ideas To Write

write killer content

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Welcome to the third post in the series “Write Killer Content” for your blog.

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In this post I will concentrate on how to find ideas to write killer posts. Not all posts you write on a day today basis for your blog becomes a killer post. This is totally normal.

Even with the popular blogs, not all blog posts are killers. Some do miss the mark. Some are just average blog posts, while some touch the reader’s heart, go viral and become a source of reference for a particular topic.

Killer posts happen. But killer posts usually take a lot of effort and time to write and complete; I mean, they don’t happen easily, just like that. After all, it is a killer post and it deserves that, right?

The crucial part in writing a killer post is identifying a killer idea 

OK without further delay let me discuss effective ways to brainstorm for ideas to write killer posts.

Extensive research

It takes extensive research to create killer content. And this step cannot be skipped. For this, you need to create a plan for your post. Decide on the topic you are going to write and do extensive research.

Your research should be focused on knowing the ins and outs of the topic you are planning to write about. There is nothing worse than creating a killer post with inaccurate facts or inconsistent theories. You need to know what you are going to write about.

Second, you cannot write an extensive post without some supporting facts or examples to back up what you’re saying. For this you certainly need to find those examples or supporting statements – once again by researching on the topic.

Apart from the reasons mentioned above, researching a topic before attempting to write is a good practice in general. It gives you the necessary confidence and knowledge to write extensively on a topic.

Reading a lot

This point is somewhat similar to what I mentioned above, yet different. Doing extensive research is to get yourself established on the topic and to cross check the facts and figures. But reading a lot helps you find a killer angle for your post and also a killer topic.

For this very reason, it is in general a great practice to keep up with a handful of high quality blogs and read them on a regular basis. You can observe and learn from those blog posts and find out the “killer” aspect or the formula they use, and well…. Steal it.

I mean, steal the formula, not their content.

Idea collection

While you’re researching or reading, make sure you have a means to capture the ideas that spark. You may think “I’ll work on this idea right after I finish reading this blog post” and then you will move on to share that post on Twitter and Facebook… and there you will see a cute cat video on Facebook and then on and on.

Finally the idea would have already evaporated from your brain even without your knowledge.

If you want to create killer content for your blog, you need to have the practice of capturing blog post ideas. No, not all of them will become killer posts, but you need to have a bank of ideas. That’s the point.

The killer idea formula

math formula

A killer post should do any of the following (also refer to the previous post on characteristics of killer posts). So choose your ideas accordingly. Your killer post should

(i) solve an acute problem of your readers (a problem that your readers are seeking an immediate/FAST solution),

(ii) be meaty,

(iii) be unique – goes without saying – if there’s already a post that gives the same solution, you should not re-hash the same content,

(iv) need not be long,

(v) serve (at least) one purpose,

(vi) be practically usable (not just a theory but should be applicable).

So when you brainstorm for an idea make sure it can be developed into a post that will comply with some or any of these mentioned above.


Brainstorming for killer ideas is not a difficult thing. If you have a practice of lot of reading (I don’t mean you should be always be reading and not doing anything – but allot a few minutes to an hour every day for reading other blogs) it will be a lot easier for you to generate killer ideas.

Make sure you record every idea (no matter how good or bad it is) that occurs to you.

Find a killer angle to develop that idea into a killer post by cross checking with the killer idea formula.

Next week we will talk how to identify viral content topics. Stay tuned.

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As always, I appreciate your comment.

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  1. Arbaz Khan says

    Great tips Jane.
    I read a lot of blogs and I have many ideas in my mind to write about. Some of them for my own blog and some for guest posts. You have created a great post to write killer content.
    Thanks :)

  2. Lakshmi Balu says

    Content marketing can work best when there is an amazing content on the blog. With the content always being the king there is no escape from it and this post is quiet inspiring from content framing point of view. Thanks for the great post.

  3. marcmarc says

    Writing is not that easy especially for beginning. It requires lots of reading, experience help. But for some people, it’s quite easy if they write based on their passion but how about if you’ll technology—geeeeess!!! Its brain storming!!!

  4. AhrriaAhrria says

    Those ideas are really important for us especially these days that there are already millions of bloggers in this world..

  5. Nandita B says

    Hi Jane,

    You have very rightly pointed out –

    Finding a KILLER angle while reading a lot and Giving it a KILLER shape by researching a lot is the cornerstone of making timeless/viral/thought provoking/KILLER content.

    Thanks :)

  6. SimmeonSimmeon says

    Hey Jane,

    I always have a notepad with me at all times, so I can jot down ideas that spring into my mind throughout the day.

    The more you explore websites, the more ideas I think off. Solving a problem should always be the main focus of a post.

  7. yasiryasir says

    well you are right that unique ideas make way for success but currently we don’t see much unique content but simply the copied stuff from the top bloggers/developers etc. there are no doubt hundreds of thousands of bloggers having their blogs or writing content, but successful ones are very few, only those with killer content. Your TweetLine is Great :)

  8. Ken says

    Find out what people are talking about and what is trending in the news. If you can offer some unique perspective and don’t forget adding pictures to help tell the story and add the alt tags so people find them in image search. My zombie apocalypse blog post was getting 2000 hits per day slowed down to about 500 a day now.

    • Jane Sheeba says

      Ken that’s right. Finding out what people are interested and then presenting a concrete post on that topic will easily make it a killer post – much lesser effort!

  9. Avinash says

    Nice Post Jane.I read your articles, these are very nice. Your presentation style is really good.Your second point (Reading A lot) really impressed me. You can’t write without reading anything. Reading gives you knowledge to share something. Good reader can be Good Listener and Good Reader and Good Listener can be Good Writer.Thanks for sharing knowledge with us. :)
    Avinash recently posted..10 Killer ways to write Blog PostMy Profile

  10. Susan Cooper says

    I love the concept of stealing the formula (not the content). I get that. Research is important. When you combine the right amount of research with a good formula you have a chance to hit it out of the park. Thanks for the tips and suggestions. :)

  11. DanielDaniel says

    Well said! For writing something brilliant writer has to read much. It helps to gather enough information about the specific topic and thus the readers can get an enrich writing. As the ‘killer content’ is a critical topic so writer has to be aware of each and every clue of the content so that readers can keep their interest for finish the entire content till end. Thanks for sharing a superb opinion.

  12. Patricia Weber says

    This post was so reassuring Jane. Thanks so much. I intuitively had separated your points in my mind – research and reading! But somehow your stating it outloud encourages me that I am certainly on the right path. Thanks so much.

    Patricia Weber, LinkedIn Group, BHB

  13. Tom Lindstrom says

    Hi Jane! Excellent tips! I suffer from writer´s block quite often and I bet other bloggers suffer from the same “illness” as well.

    I agree when you say we need to read a lot and solve other people´s problems.The best way to do this is to go to forums related to your niche and see what people are having problems with, then write a step-by-step post about it.I bet that information would be appreciated, get a lot of comments and be shared on social sites.

    Another thing I like to do when I get the writer´s block is to read other blogs in my niche and see if I could write about the same thing from another angle.If nothing helps, then I go for a long walk :)
    Tom Lindstrom recently posted..Best Tips For Using Google+ For BusinessMy Profile

  14. BishwajeetBishwajeet says

    Write something that will help someone . If someone finds your post useful then he/she will definitely share it with friends

  15. Karren says

    I again have found this post helpful, I also use magazines for brainstorming for ideas for one of my mommy blogs as there is always current trends. But if I need something more technical, I start reading other blogs as has been mentioned above. I am really like your advice and will be using it become more successful at blogging.
    Karren recently posted..Guest Post Erin Slocum Homemade Backed BeansMy Profile

  16. Rahul kuntalaRahul kuntala says

    Reading totally unrelated blogs or books is the best idea to get unique blog post ideas. And stealing? Hmm I do it. But in smart way, I never copy others content but their ideas.

    And whenever I read other blogs I write notes(When I find something interesting) and brainstorm on that topic and I’ll deliver that in my own style to my readers.

  17. ubaidubaid says

    My free advice is, if blogger knows writing skills then he/she should write content after researching. Otherwise hire a good content writer.

  18. John says

    Your post give lot of good ideas before writing a content research as well as you can and then write a post which tell something new to your audience. Your article are very helpful Jane.

  19. Justin KatzenbaumJustin Katzenbaum says

    What is also important is that the content of your blog post attracts a lot of visitors. One way that I have experienced can be effective is to use the external keyword tool to see what keywords are interesting to visitors and write a blog post around that keyword.

  20. AllenAllen says

    Hey Jane,
    My blog-article ideas usually show up in pairs. I’ll struggle for days to come up with something interesting, and suddenly, I’ll pop off two rough drafts in a couple of hours. It’s an unpredictable process, and the tips you’ve given are useful for getting off the dime. Thanks!

  21. MikeMike says

    I agree that good content is necessary for our blog. We can promote our blog by doing SEO and SMO but if the content is not good on our blog or website, the bounce rate on the website will be high. I like the ideas that you have given in this post. They have helped me lot. keep up the good work.

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