So you put your sweat and blood to write a blog post. You are so excited about the blog post.

You’ve done all the editing to polish your post and it reads great! Now you are extremely proud to click that Publish button and you do so.

You look forward to comments, shares and all sorts of social media interactions. That’s quite reasonable isn’t? - given that you’ve spent so much time and effort on it.

But that doesn’t seem to happen. Why is that? Why are your blog posts avoided by readers, even though you write them with all your heart?

Why do the blog posts of your peers do very well among their audience but yours fail to perform well.

Let’s discuss six tips to help you write … [Read more...]

No matter what content one writes, it is important for it to be compelling and engaging. The very foundation of a lead generation system is based on content that is interesting enough to hook readers and keep them informed, even when they are just skimming the page. And this truly is a harsh, but conceivable fact. Most readers only seem to skim articles, stories, and other forms of content.

This means that it takes that much more effort to create content that is relevant, display it in a manner that logical and clear and have a definitive order to it. Lead generation would be incomplete if you lose your reader with tiresome, tedious content that is not valuable or interesting.

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New and well established businesses alike want their brand to reach as much of the target market as possible, which is why the marketing department is a core element of every business strategy.

Businesses are beginning to understand the power of online advertising; however most of them fail to utilize an inexpensive yet effective online marketing opportunity – the press release. Press releases can benefit your business for the following reasons.

Get more exposure

Every business irrespective of whether it is brick and mortar based or not deserves to have an online presence. Out of the 2 billion people with internet access you are bound to find quite a number of people who are interested in your product or service.

Did you know that everyday 80 million people read their news online? The press release will be especially … [Read more...]

Have you ever failed to capture blog post ideas? Ideas are everywhere. They either occur to you at odd places and times, usually. An ad at the supermarket can get you a smashing idea. The biggest problem however is the idea leak out syndrome.

There are many aspects that have to be taken care of in order to avoid blog post ideas being lost in the void. One of them is effective capturing of ideas. Here are some of the convenient ways to do it.

Pen and paper

This is a classic yet very good method to capture blog post ideas. You can carry a pocket size diary and a pen that can help you quickly note down that strikes your brain, almost everywhere. You can use it while you are shopping, walking, travelling (provided you are not driving) and so on.

If you are not comfortable with the diary you can carry the small 3 by 5 … [Read more...]

Blog post titles decide the destiny of the post.

The title is the hook that baits people and make them click it. Over 90% of results in SERPs get a click if they have attractive or provoking headlines.

People are busy and they won't care to click your link and check out what you have got to say, unless you please and compel them to do so. You have to make them click, otherwise they have got hundreds of thousands of other places to look into. Catchy headlines do the trick.

Writing headlines is a daunting task for some. Actually there are some easy tricks to get your blog post titles great. Here are some great … [Read more...]