When you spend your working days reading blogs, stalking writers and keeping one toe dipped in a pulsing stream of information twenty-four/seven, you pick up a hefty reading list of URL’s you just have to visit.
It becomes a morning ritual, as commutes roll by leisurely and the time it takes to move through the city no longer annoys you, as productivity has many guises and the smart devices of today are in close proximity to a truly round-the-clock workplace.
A lot can change in twelve hours, six or two, as SEO thrusts itself forward out of the link building strategies of old and into principles centralized around semantic search. But how does one stay updated, without trawling through a bog of blogs and malapropisms, finding a few rare diamonds among the coal litter? Ordinarily, it’s a process of trial and error, as companies like Search Factory build up their collections of internals must-reads, doing half of the work for its employees.
If you’re not lucky enough to work for such a culturally cool company, the following list of article churners should keep you happy for the months to come, and more importantly, on top of the changes that are no doubt coming very soon.
Many claim the Moz Blog as a sort of industry Bible, cobbled together by a bunch of nerds on the other side of the world, tailored to SEO wizards like yourself.
Though nothing should be taken as literal scripture or absolute truth on the internet, Moz Blog rarely gets it wrong, covering topics ranging from online marketing psychology, content marketing strategy, algorithm changes, a trove of tip sheets, how to guides and fascinating Q&A’s to spur your mind into action.
If Google is the brain of the internet, blogs like Moz are the heart, pumping the information out to the benefit of the body as a whole.
Search Engine Watch
The four time winner of PC Magazine Top 100 Websites, the ‘Watch runs commentary, expert advice and tip sheets together in one highly interactive community.
Not only do you have the opportunity to contribute to the blog (assuming you have anything worthy to be published), but this multi award winning blog cultivates a thriving community of commenters, encouraging debate and open dialogue for the purposes of further learning and analysis.
Matt Cutts Blog
If you work in SEO and draw a blank on the identity of Mr Cutts, you need to pull up Google bar and follow the trail of SERPs; Cutts is kind of a big deal on the SEO scene, heading out Google’s webspam department.
While his precocious videos can leave a bad taste in your mouth, Matt really knows his Engines and Optimizations, regularly updating his blog with essential information, interesting articles, industry tips and a trove of Easter eggs waiting to be discovered.
Do you have a favourite that hasn’t appeared in our top three? Well, go on, don’t keep us waiting, post a link in the comments below.
This list was put together by Jessica Hannah, who is a member of the Brisbane SEO team at Search Factory.