One key element to make word of mouth marketing work for you (and how to implement it)

7 Comments | Last updated: July 27, 2015

word-of-mouth-marketing

Word of mouth marketing is a wonderful type of marketing that works great for all types of businesses. In particular small business owners like solopreneurs who blog to spread the word about their product or service can make much greater use of WOMM than the big companies.

It is because they are the ones with a small budget, unlike the biggies and WOMM works for free!

So… you have a marketing technique for FREE. Isn’t that tempting?

Of course it is, right?

But there is one key element if you want to make WOMM work for you.

I’ve covered what WOMM is and how great it is in this post > What is word of mouth marketing and why it rocks?

In order to make WOMM work for you, you have to make sure if you (your website/business/content) holds this crucial … [Read more...]

What is word of mouth marketing and why it ROCKS

31 Comments | Last updated: May 4, 2015

What-is-word-of-mouth-marketing-and-why-it-ROCKS

Marketing is one of the scariest departments of blogging (SEO is another one of those).

The word “marketing” sounds too geeky and too alien that it makes most bloggers faint; as if it is not for the faint hearted!

And in fact marketing is not a separate department as many bloggers think of! It is so very well integrated within whatever you do with blogging.

You write a blog post - that is marketing

You leave a blog comment - that is marketing

You do a guest post - that is marketing

You share your blog post in social media - that is marketing

[Read more...]

4 Tips to keep writing when you are not in the mood [#1 is my top tip]

27 Comments | Last updated: December 10, 2014

4-Tips-to-keep-writing-when-you-are-not-in-the-mood

In fact, I wrote this post when I was not in the mood to write! So you already have the proof - you can still create good quality content that is useful to the others even when you are not in the mood to write!

So you are not in the mood to write. I get it. There are days when you just don’t feel like writing. You might be overwhelmed. You might be tired. You might be bored with your “routine”.

Or there will be just no reason for you to be so! You are just not in the mood to write, right? No explanations needed!

Well, but you have a business to run. [Read more...]

The 5 Pillars of a killer email marketing strategy

1 Comment | Last updated: December 10, 2014

The-5-Pillars-of-a-killer-email-marketing-strategy

Email marketing is still one of the most vital tools available for online marketers. It doesn't matter what kind of online business you run, if you are not doing marketing by sending out emails, you are missing out big time.

I checked in multiple sources - I didn't get the precise number. But the projected stats say that there are roughly about 4.1 billion email accounts that are in use. That’s quite a big number isn't?

I will not go much deeper into the stats of how many emails are sent per day and so on. But the point is this - if you are ignoring doing marketing via emails, you are failing to make the most out of your marketing efforts.

And not just that! Email marketing has various other benefits added to it. One of the main things I like about it is that you have the privilege to land on someone’s inbox to deliver … [Read more...]

How to publish RIGHT blog post topics? (both for you and for your readers)?

14 Comments | Last updated: December 4, 2014

How-to-create-content-that-serves-the-purpose

Every piece of content you create is so crucial for your online business. Every blog post has a purpose, right? You are not simply creating content and publishing it just because you could (or you should!).

I am sure you are quite busy! And if you are going to put your fingers on the keyboard and create a piece of content, you have to make sure it is going to be of use to you and to your readers.

How can you be sure that the blog content you create is going to be of use to you? And to your readers/prospects/customers?

It will be useful to either side only if you manage to choose the RIGHT topic for your content.

Not every topic you could write will … [Read more...]

How I segmented my email list and increased subscriber engagement

48 Comments | Last updated: September 24, 2014

Subscribers. They are the life blood of any blog. More than casual visitors and loyal readers of a blog, subscribers play a crucial role in getting your blog to roll. And, according to the famous saying ("the money is in the list"), email subscribers are a source of income for many bloggers.

Let's start with this ...

Email marketing is not dead. Not even close. It is a booming strategy for blog marketing, in particular.

Email marketing helps you to sound personal, provide value and connect with your readers even … [Read more...]

How I Write 6000 Words on Some Days (and How You Can too if You Want to Become a Successful Blogger)

9 Comments | Last updated: September 17, 2014

My fingers need a break. Seriously. I’ve written 2 articles today for my freelance clients. I wrote some 1,000 to 2,000 words through comments. I’ve also written 2,000 words for a special project. More on that coming soon.

Becoming a successful blogger requires you to become a successful writer. You don’t need to be the next Hemmingway but if you want to make an impact your writing game must be tight.

The top professional athletes on earth practiced tens of thousands of hours to become the top pro athletes on earth. Lebron James and Michael Jordan became 2 of the best pro basketball players of all time by practicing like crazy.

Ditto for football players like Ronaldo … [Read more...]

Wake up! Your email list size doesn’t matter. THIS does!

3 Comments | Last updated: January 5, 2015

Asubscriber list is one of the greatest assets in your business. Can’t deny that fact, right? You know it is highly important to build an email list right from the start of your business.

I suggest you do. Coz if you wait to reach some point or a milestone before you could start building an email list, you are simply wasting time.

I see a good number of blogs that run for months without a sign up form - they don’t give their readers an option to join their list. They don’t build a list.

When I ask my [Read more...]

How to make a successful blog by getting social?

54 Comments | Last updated: March 17, 2015

How to make a successful blog? This is one of the most crucial questions in the minds of every blogger. The answer is not so complicated but it takes a few things. One of them is getting social and that's the focus of this post.

Whether you like it or not, you must socially engage with others if you want to attain blogging success. I hate to put the word "must" over there but what can I do if it really is a must? Yes it is indeed a MUST.

You cannot dwell in caves and expect to be popularly known in the world. You must climb to the top of some mountain to let people see you waving at them. Nowadays, people don't necessarily come when you just build quality … [Read more...]

How to build a blog from the ground up (from scratch)?

10 Comments | Last updated: June 11, 2014

How-to-build-a-blog-from-the-ground-up

In the previous posts I have talked about starting a blog - setting the basics right so you can start a blog and make money from it.

In this post let's assume you have just started a blog. So how could you build your blog up from scratch? Building a blog is a challenging, yet a crucial task. If you just start a blog and let it sit, it won't grow itself.

Merely creating and publishing content doesn’t contribute to building your blog; although content is a very important aspect of your blog, mere content creation doesn't mean blog growth.

There … [Read more...]