Copywriting is the art of using ideas and words to promote a business, product, person or idea. Its main goal is to use words and pictures with the intent to persuade readers to act.
If you have ever tried selling something, you know its one of the hardest things to do. However, no company can expect to survive without a good marketing team. This is where copywriters come in.
Copywriters create the verbal content at each copy. Of course each writer has a different skill level. But as a whole, copywriters are generally good in marketing because it is what they do. Their main job is to entice their target market to buy the products or avail of the services of the company they are writing the copy for.
Here are 5 reasons why copywriters make great marketers.
Copywriters have experience
Copywriters have a lot of experience in marketing because it’s what they do. Their job is to sell. A good copywriter can sell many products. A great copywriter can sell anything.
Of course most great copywriters don’t start out great. They get their skill in selling through experience.
The more you focus on selling the more familiar you become with how the minds of people work. Through constant practice you’ll be able to know which words, phrases and pictures will make your target market click.
Measuring tool
The beauty of sending out direct copy to the clients in your mailing list is that you can track results. You’ll know how effective your copy was by measuring the number of sales versus the number of people you have sent out copies to.
In marketing you need to know how effective your marketing strategy is before you use it again. It would be pointless to use something that doesn’t sell.
Copywriters are skilled
As a copywriter, the more you write the better you become at it. The best copywriters have had many successes as well as “failures” under their belt. Many copywriters make the effort to hone their skills in creating good copy because this is where they earn.
The best copywriters have mentors who are also master copywriters themselves. A mentor can help you develop your skill in selling which can enable you to close more sales.
Versatility
There are marketers that are experts in selling only one type of product. Copywriters, on the other hand, are versatile. They can create copy for practically any kind of product as long as they have the right information and adequate material from their client.
Some writers have to create up to five different copies for one product. The basic rule in copywriting is to use the copy until it is no longer effective.
Creative
Copywriters are creative. They can’t afford not to be because it is part of the job description.
Copywriting is an art. In order to create a masterpiece, creativity is needed. People won’t be convinced to buy your product if they see the same old concept every time.
With each new product, copywriters have to think up of new ways on how to best present it to the public. Sometimes, all it takes is a good headline to increase sales by 40 or even 50%.
Copywriting is not an easy skill to learn. It takes time and effort. Before you can become a good copywriter, you need to have a lot of experience. You need to make the effort to learn and grow your skills as a writer.
But once you are there, it’s going to be well worth the effort. The ability to sell is one of the best skills anyone can have.
Amy C. is an interior decoration aficionado and online marketer. She also likes testing and trying new home and office decorating themes. In addition to being an interior decoration hobbyist, she enjoys designing calming indoor fountains and glass art. Amy invites you to browse her delightful collection of glass vases.
Creativity is what a copywriter needs most, and i guess that’s why great copywriters are so rare. Sure, there are lots of copywriters out there, but how good are they? I’ll tell how good, most of them are mediocre and can’t hope to advance from that state.
Stepping up from mediocrity makes one copywriter better. Never settle for less
Informative article as we know that professional bloggers are better copy writers without they are known it.However , i think, you( Jane Sheeba) have missed some thing like Adapt own as other,Modifying moods, Magnifying brain stage, Minifying mind set, Substitute manner etc.
I couldn’t agree more. Copywriters are truly versatile and creative. They are online artists who use words and ideas so convincingly. Anyone can write but but not all writers have the power to move others.
Ditto!Good writers always give you that feel-good moment after reading. It’s as if you’ve done a great mental exercise
Karen says
I also agree that it’s great to have a professional base of copywriting work to become a good marketer. Besides, to become a good marketer you need to have a lot of various skills in the sphere you work in. People like to buy things from people who have great experience in their fields and can share their knowledge to prove they’re really good in their domain.
As they say experience is the best teacher. A person with lots of experience can share more
Well, what do you mean marketers are supposed to go home now because copywriters are taking over the marketing fields. Don’t spread the misconception that a person with good English skills can win the race of marketing because no matter how creative they are, all of their creativeness vanishes away in little complex situation.
I have met some great copywriters which love their profession but most of the people I met they are doing this job because they were not able to find some other job. I remember a copywriter which I hired for a B2B project. When I told her to write keywords of one article at the end, what she wrote was “wholesale, B2B, business etc etc”
What you describe here is not a copywriter whose English skills are good, nor is it a particularly complex situation, Umair. It sounds like a simple failure to understand your request the way you intended it. If you said to me “write keywords of one article at the end” that’s probably what I’d do, as well. If, on the other hand, you said something like, “work these keywords into the end of your article, in a way that sounds interesting and natural,” that would be an entirely different matter, wouldn’t it? Your wholesale dismissal of the writer’s skills may not be the best B2B approach for your own business.
A good copywriter can always find another job, even if it’s slinging burgers at a fast food restaurant, but a good burger-slinger may never learn to write good copy.
Creativity is the key for success - no matter what is it you are doing.
people appreciate it, it gives you an advantage ,and if all of those don’t work - at least you were creative!
Once creativity is out of the line, success is a bit blur. Being creative is attracting people. It is innate for us human to appreciate creativity not boredom.
Great!
My new goal in life is to become a good copywriter. OK… I’ve decided… Now what should I do? How can I become one?
Having the interest to be a good copywriter is a good start. Nourish it and try to practice more. remember, practice makes perfect
Having the interest to be a good copywriter is a good start. Nourish it and try to practice more.
Copywriters are seriously creative and very versatile in its own way. Couldn’t agree more with this post.
Thank you and I could not agree more with you too
The most important thing is that copywriters write for people, for ordinary people, for professionists, for smart people, for less intelligent people, they write for everybody, they speak everybodys’ language. Copywriters write with a goal, they write a review in order to make you buy a product, they write an article in order to make you laugh and/or share, they write an article to make you do something that eventually will get the webmaster money. Thanks for sharing, keep up the good work!
You’re welcome. Well I guess we can safely say that copywriters are not only touching our minds but also stirring our hearts.
Never thought about that, before I was wondering why we should pay for the copywriters that much of money, but now after knowing the reason which is selling companies product, that can be a good idea
Thanks for the great post.
It’s nice to know that my article enlightened you. Paying too much must also be reciprocated.
There is no doubt about this. Copywriters understand the mindset of readers and use most persuasive words to compel them to buy. They have better perception of readers’ taste and they can use the right words to sell products/services. Thanks for sharing a nice post.
Copywriters cannot survive without being creative since ultimately their success depends on creating ideas.
Quite a comment. Let’s just say a copywriter has their own bragging rights, and that is their creativity. You will not thrive as a copy writer if you are not creative.
I think that copywriter have very important role in online business. because of their creativity, to revise such article into unique article that will sure attract a lot of readers attention.
Yes they are. they may not be the most popular people in the web industry but they sure make popularity out of nothing by means of their creative write ups.
I totally agree that being smart, versatile and creative writer would make a good marketer. Wise and good reviews regarding the products aids the consumers to choose which product suits them best.