Blogging is one of the best and easiest ways of giving SEO boost to a website or a blog. Whether you own a blog individually or belong to an online organization, guest blogging plays a vital role in taking the business up.
Guest blogging has been used extensively by webmasters throughout the world (irrespective of their niche) to gain quality backlinks and referral traffic. It has so many benefits and creates win-win situation for all involved parties. The biggest ten benefits of guest blogging are described as under:
Before reading the benefits, make sure you grab your copy of Guest Blogging Champion, your complete guest blogging guide!
1. Make Connections
One on the major advantages of guest blogging is that it gives you an opportunity to interact and build up connections with the people sharing your interests. It forms a network and helps to create a pleasant communication among the fellow bloggers.
To link up with the visitors and other bloggers, you should follow your post regularly and interact with the audience during their discussion on your guest post. By doing this, you would also have an idea about your guest post ratings.
2. Discover Opportunities
Guest blogging opens the doors to immense opportunities for bloggers. It provides you a chance to promote your own blog and business and helps you gain do-follow backlinks which help your SEO in the long run.
If your guest post reflects your area of expertise in a precise manner and it represents a fine piece of work, you may even end-up in a great business relationship.
3. Boost your skills
Guest blogging helps you to build up a strong way of advertising and promoting your business. It leads you to be recognized as a specialist in your area of interest and acquire a good reputation.
Through guest blogging, you can sharpen your marketing effort and writing skills and get recognition of your online activities.
4. Get high quality traffic
This is one of the top most benefits of guest blogging. You can get a good number of visitors by posting on a high quality blog. The strength of your content and information ultimately leads to large numbers of visitors and more importantly; Good-quality permanent referral traffic.
Having few hundred relevant subscribers is far better than receiving a thousand random visitors for a single blog. Guest blogging helps your content to get discovered on a search engine, and ultimately directs the high quality audience back to your blog.
5. Brandification Factor
Guest blogging is the easiest way to build up a brand name as well as a search engine authority. You can get a huge number of visitors without investing much in advertising.
6. Gain new Followers
Good blogs have a pronounced impact on their subscribers. The guest bloggers can leave a strong impression on their guest audience which can influence on them to become a regular visitor of your own blog.
Building safe high quality backlinks is one of the most difficult tasks in Blogosphere specially after the release of Google Panda, Google Penguin and EMD updates. Backlinks are very important for search engine rankings of your keywords.
A good ranking helps you to acquire your content in the first ten results of the initial page of Google or any other search engines which leads to higher revenue and traffic. Guest blogging provides safest permanent links to a webmaster while benefiting the publisher with free content (happy ending for everyone).
8. Targeted audience
This is another major advantage of guest blogging. Through guest blogging on your niche specific sites, you can influence the major chunk of a particular community.
For instance, if you run a SEO focused blog then guest posting on some (lets say 10) major SEO blogs, will allow you to target a good percentage of the entire SEO audience. This really helps in improving your overall impression and in getting new fans.
9. Social Media Profile Optimization
Guest blogging not only boosts your business, but also helps you to grow as a professional and acquire a respectable position in the Blogosphere. By linking to your social profile in your guest posts, you can draw the attention of the readers towards your various online social profiles (like Google+, LinkedIn or Facebook), which will help you in expanding your reach.
Guest blogging helps you to gain a good reputation on social media in an easy way within a short time span.
10. Get search engine love
Through guest blogging, you can get greater visibility in SERPs. It can even allow you to acquire top positions in SERPs in the long run in a completely safe way.
Remember, it is the quality of your content that helps you to acquire the attention of your guest readers so make sure you put some real effort when writing a guest post. Also make sure to approach a webmaster in a proper professional manner to avoid failures.