Who says email marketing is a thing of the past? Indeed, e-mail marketing has been around since the advent of internet commerce but that doesn’t mean that it’s too outdated to work its magic.
It’s true that people get tons of emails daily from different subscriptions and they might simply ignore another coming from you. So if you’re looking for a sure wire way to get some sales going then here are a few tips to boost your direct email marketing.
Hoard Tweetimonials and Promote Them
Word-of-mouth is one of the most proven ways to start a phenomenon. Marketers have used testimonials from people as the most effective way of promoting their brands. Tweets, the modern equivalent of word-of-mouth, are a great way to boost your products. Search for your product/brand names on Twitter and check out if there are sweet “tweetimonials” about them.
A 140-word testimonial from a real client carries more promotional power than a paid press release. Get a screenshot of each testimonial and amass them into an anthology. Include these tweetimonials in your e-mails to encourage subscribers to try your stuff that delighted others.
Web forums are similar venues where you can get the power of customer testimonial to boost your selling muscle. People love to talk about stuff they hate or love and there is a good chance that you will get testimonials from web forums. Utilize Google forum search to get faster results.
If you want to do an intensive search, locate the top forums in your niche and search them one by one. It may take one to a few hours but you can use those testimonials over and over again (with different subscribers, of course) so it is all worth it.
Include links to positive blog testimonials about your brand
A simple blog search about your brand can get you a handful of good testimonials that you can use for e-mail promotion. The blog post does not to focus solely on your product. A short inclusion of your brand in somebody else’s review is a good enough boost. You may also provide free sample of your services/products to bloggers you know in exchange for a good feedback.
Do not sweat it out too much – a little favor can bring big returns. Again, be sure to spread the word about the good things that people say of your product. People take time to read the stuff that other people say.
Create a personal video
Establishing your identity can build the credibility you need to get noticed. People are tired of getting mails from anonymous sellers whose face they would never see. Now is the time for you to be unique by creating a video about your brand. Talk about the basic things about your brand, what it does, what makes it different, how it can benefit people.
High-performance video devices these days do not cost as much as they used to. You can create a great video portfolio without spending much. Try to make your video as professional as possible. Amateurish videos are ignored by potential clients right away. Once you are done, upload your work on Youtube (the new Youtube design is cool, by the way) and use the link in future e-mails.
Just a tip: if you are not confident standing in front of the camera, ask someone else to do it for you. As long as he/she can speak well and present your product/services nicely, you are good to go.
Email Marketing: A few words of caution
Never overdo e-mail marketing. Don’t send mails all the time as you will cross the line between marketing and spamming. Try to limit your sales pitch. Do not get too “salesy” on people.
Present yourself in e-mails as someone who is willing to help so you can build a good rapport with your clients. Only send email to people who willingly subscribed to you. Nothing bothers readers more than unwanted subscription.
I love to hear your thoughts in the comments.
This is a guest post by Suzzane Edwards, a tech enthusiast who loves to write about the latest SEO and mobile gadget news. Some of her latest articles include how to Jailbreak iPhone 5.