For an article, it is the headline which pays off. Many articles fall down because either they are poorly written but the majority of them fail because, they have a very bad headlines.
After all, it is the headline which attracts the readers and makes them read the entire article. Many people report that either they can produce SEO-friendly headline or a catchy one but no a mixture.
The headline is actually the most vital part of your post and it is what, that decides the success and failure of the post. Don’t just give your article, a title; make it attractive and catchy so that visitors turn out to be your readers. But how to write great and magnetic headlines?
But before we actually move on, let’s have a look at the types of headlines.
These headlines increases the curiosity in the readers and make them read. Without actually giving the complete detail about the article, we leave the rest to the reader’s imagination and make them curious about it. Make sure, the first few lines carry the same curiosity and suspense.
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This can be the most general form of the headline because, they are almost similar to those of newspapers. Yet, the major difference between the print media and the new media is that, here, keywords play the vital role.
So, with the desired keyword in the headline, you can write an attractive news headline for your article.
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- Seth Godin’s New Book Will Be Out Next Month
Sometimes, write something like you’re insulting the reader can also attract them. Because, none of us would like to admit the fact and so do we read completely about it.
If you’re a copywriter, you won’t like to get insulted about your writing and this applies to everyone. So, use this technique to grab the reader’s attention. Make your headline catchy and enjoy the readership.
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This is familiar to you all. Irrespective of niche, we use this to give the readers an opinion that, you can completely solve their problem.
Mostly, we see such headlines for tutorials and technology articles. You can immediately start using this and a How-To headline can never fail.
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List posts are always easy and interesting. Even readers love reading list posts because people don’t hardly read the entire article, they just look for what they want. As in list posts, everything is presented in the subheadings, they can save a lot of time.
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How To Write Great Headlines
Now, as you are aware of the different types of headlines, you can start reading about the “How”
Use The Superlative Forms
Always, use only superlative forms in your headline. Because, readers love to find the easiest or quickest way or probably the superlative form, in short. In fact, your headline should be the BEST not GOOD.
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Do Not Confuse The Reader
Do not ever confuse your readers with too much of the information in the headline. Remember, “You Don’t Mess With Readers”. If not, a reader will immediately give the biggest “NO” to your article.
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When you’re actually writing an article, why should you put the entire thing in the headline, again. Keep your headlines short and simple.
Here’s a bad example.
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Of course, this is the most important thing. Using keywords in the headline and inside the article optimizes your article for search engines.
And you get more organic traffic when you optimize your blog. Always use the target keyword in your headline.
The Golden Rule
Use this golden rule to create the most awesome headlines for your article (Credit: Jeff Goins)
Number/Trigger word + Adjective + Keyword + Promise
Here are some examples that you can instantly pick up and start writing a post.
- 7 Reasons Why _
- The _ Guide To _
- How To _ More Easily
- 9 Reasons Why Your _ Skills Sucks
- Don’t Read This If _ _
Brian Clark of Copyblogger gives us the five types of headings which we should use at own risk
- Warning: _
- How _ Made Me _
- Are You
- _ Ways To _
- If You’re _, You Can _
Headlines do matter a lot in attracting readers to your blog. In Emails, Twitter, Bullet points etc., headlines play the most important part. So, make sure, you always write attractive, magnetic and catchy headlines for your articles.