Compelling content has to be more than just interesting or informative. It has to emotionally engage with your readers. Otherwise, it falls flat, and readers have no reason to keep coming back again and again.
Creating content that emotionally engages your readers will ensure greater interaction with your readers, including comments, social media shares and likes, and opt-in e-mail subscriptions. All of these increase your ability to connect with readers on a long-term basis, promoting your brand and your products and services as needed.
Here are just a few ways you can write content that emotionally engages your readers:
Everyone likes to have their opinions validated, but you won’t get readers coming back if you only ever tell them what they want to hear.
Challenge the conventional wisdom, and you will incite readers to challenge you back. Even if they disagree with you, at least you know they’re engaged with you.
Consider the most commonly held beliefs about your niche. How can you challenge those beliefs to create a new conversation?
Write about something at stake
Your readers all have something they want, and they have something to lose. When you identify what your readers have at stake with your blog, you can connect with them better.
Perhaps you write about search engine marketing or working for home, and what your readers want is to find ways to make more money or to get more exposure for their brand. Discussing these topics is more than just offering useful information or solutions to problems.
For your readers, they hold the keys to their future success, which automatically makes them more emotionally engaged with your content.
Take a controversial stance
Whether readers love you or hate you, at least you know they are emotionally engaged with your content. Controversy is polarizing, and it works to incite these strong feelings of love or hate in your readers.
Take a controversial stance on an issue, and you will be sure to engage your readers for good or bad. You’ll also be sure to draw in lots of traffic to your blog!
Sometimes, even writing about a controversy can be enough to get that reaction from readers. Even if you are taking a reasoned stance, the controversy itself will be enough to polarize readers and incite their strong emotions.
Use a good story
A good narrative can help you connect with your readers. This can be a story from the news that illustrates something about your niche.
Or it could be your own personal story and how it can help your readers. It could even be a story you make up to illustrate an important point that you want to make.
Stories help pull your readers in and to become emotionally engaged with your content. Stories invite your readers to feel empathy and to imagine themselves in the roles that you describe.
When you are passionate about what you do, it shines through, and others who experience it can’t help but to feel some of that passion themselves.
Don’t be tepid in your posts. Reconnect with the passion that led you to start your business and your blog in the first place, and make sure that passion shines through in your posts.
Sharing your own story is also helpful here. Readers want to know more about you as a person, and learning about what motivated you to create your business can give them an additional appreciation for it and you.
Get them excited about your business by showing them what got you excited about it.
If readers don’t care about what you’re writing, they don’t have a reason to return to your blog. Use these strategies to give them a reason to care.
How do you get your readers emotionally engaged with your writing? Share your strategies in the comments!
And if you found this post useful, please share it in your social circle. I’d appreciate that; thank you!
Catie Keeler is the primary researcher and writer for mortgagerates.info. Her most recent accomplishments include graduating from the University of North Carolina in Chapel Hill with a degree in business and communications. Her current focus for the site involves mortgage rates charts and mortgage rates wisconsin.