There’s this thing about cooking for the family. It’s one of the most confusing tasks that I handle every day.
Whenever I cast this question, “What shall I make for dinner (or breakfast or lunch)?” I always get different answers from the members of my family.
No, don’t think that my family is too big. Its just the four of us – Me, my hubby, my son and my hubby’s cousin.
Between the four of us, it is really so hard (and its getting harder every day) to fix a dish for dinner.
And there you go – think about your blog! You have hundreds or thousands of readers.
You think you can please all of them? No, don’t even think about it!
You can never please all of your readers. The more you try, the more time you waste – it is that simple. And I am totally against that thought: Trying to please all of my readers.
So, apparently this post is not about pleasing all your readers. I am just like you and I haven’t found a way for it, lol.
OK lets get to the meat of this post – straight to the point!
There’s always the itch to fill your blog with banners all over the place. Yes, I understand – as a blogger you want to make money from your blog, right?
That’s right; there’s nothing wrong in having that thought. But you need to understand that you can never make money from your blog if you are annoying your readers.
And at the same time I am not saying that you should please all your readers in order to make money – that’ll never happen.
But use your common sense and of course, some stats of your blog to stay far away from being an annoying blogger.
See, your readers come to your blog for two reasons (mainly) -
2. They want a solution to a problem
And if you manage to help them, you’re golden. Everything else will naturally follow.
I recommend these two reads:
How to get your readers emotionally engaged with your posts (for better conversions without the annoying stuff!)
The second most annoying things that bloggers do is treat their email list as a money printing machine. The saying “Money is in the list” is simply over-rated.
Let your readers develop trust in you. How do you think this can be made possible? Will your readers trust you if you just keep sending ONLY sales-pitched emails to them from the day they joined your list?
Also if you send 5 emails a day and then nothing for a month you’ll either annoy your readers or they’ll totally forget you.
I know, one size doesn’t fit all – but you gotta find out the right frequency that keeps YOUR subscribers happy. Even though you cannot keep everyone in peace, when 20 people unsubscribe a day while 4 people subscribe, you gotta think!
I recommend these two reads:
Simple email marketing mistakes that could damage your purpose
3 Simple email marketing tips that are often ignored by internet marketers
They say sending emails once a week is good. It sounds like a good frequency. But don’t settle down just because an A-lister is saying. Try for yourself and see which works better.
Don’t beg around (punching on reader’s faces)
Yes, again, I totally understand that you need to be making money from your blog – I mean, that’s your strongest wish. But -
Don’t be too salesy.
Its OK to promote your own products/services and affiliate products, but being salesy won’t cut it.
Just deliver value and be smart at marketing -
I’m not telling that you should be a Charity Inc. as a blogger. You put your sweat and blood into your blogging business and you deserve to earn from it.
But you cannot earn from your blog if you annoy your precious readers. They’re your assets.
Here is a 3 step simple strategy to sell without selling (and to sell more); and this strategy applies to promoting your own products or affiliate products – it doesn’t matter:
Step 1: Find out your target readers’ problems (I assume you already know YOUR target readers/audience/leads – coz that’s where most bloggers fail miserably).
Step 2: Create great content that gives your target readers the solution to their problems. Not the theory about problems. Not the “What” and “Why” but the “How” – remember they need a solution and not your lecture.
Step 3: Create premium products (e-books, e-courses, membership content, software, etc.) that goes well with fixing or helping your target audience with their problems. Also do find out affiliate products that go well with this stream.
Include a call-to-action in your content by seamlessly integrating the same with the purpose of your content – not the “buy my stuff” kind .
That’s it. Nothing complicated here. Although this three step strategy is simple, it is mostly ignored.
Why? Because there is an irresistible urge to just sell and make more money. But my friend, the more you do it, the more you fail.
Hard selling or punching the readers on their faces might have worked a decade ago. But it doesn’t work any more. There is already loads of marketers who are annoying the heck out of your readers. So don’t join the bandwagon.
Remember, the more your competitors are trying to sell stuff, the easier it is for you to stand out by simply not selling their kind.
Do you have this decent habit of spying your competitors? I bet!
Not the keyword, backlink and other nifty spying stuff to outrank them in Google.
Just spy on their content, see how they promote their products in their blog posts and in their email newsletters (it is good to follow your competitors on a feed reader and subscribe to their email newsletter).
Learn from the biggies. If they manage to make money with the soft selling strategy, you should also be able to do the same!