Welcome to the tenth and the final post of the course/series; I couldn’t believe how fast we’ve moved through the series.
Don’t worry if you feel that you’ve missed the past posts.
The best way to stay tuned to this series in a more systematic way is to take up the course (free!). The course also includes the free audio version of the course material plus “home work” tasks with every module to help you get the most out of this course.
Over the course of this series I’ve covered various aspects of writing killer content. As bloggers we need to write killer content on a regular basis.
Content is the backbone of our blogging business and we need to prove our quality, standards and authority through our content in the first place.
I hope you agree with me on that.
Coz people can see your “stuff” only through your content. Only after people realize that you’re a worthy person with solid stuff, everything else can be expected (loyal following, subscriber base, sales, etc.)
In this course, we saw various aspects of creating killer content and I hope you’ve followed the lessons closely and have done your homework.
Yes, if you sign up for the course (which is the best way to stay tuned with this course in a more systematic manner), you will receive the audio version of the lessons plus a homework task every week.
The course will take 10 weeks to complete (10 lessons – 1 lesson every week) – but there is no pressure. You can follow the course at your own pace.
In fact if you take the time to go through the course in a more thorough manner, that’ll be great!
Now that you’ve got the information and training on writing a killer post (I assume that you’ve taken the course, if not you can sign up now), let’s see how you can make good use of the killer content you write.
Pillar content for your blog
Apparently, the very first place you’d want to use your killer content is your own blog. But this is not always the case.
Let me explain.
If your blog is quite new and doesn’t have enough good quality content, you need to certainly buckle up and start writing killer posts for your own blog.
A solid base of pillar content is extremely necessary for your blog to hold up to the status of a “proper” blog.
Pillar content will also serve as a good means for you to increase your ranking in search engines.
Besides establishing the quality of your blog, if your blog’s killer content can rank for good keywords in your niche you can easily earn loyal readers and subscribers from search traffic.
But let’s see when you need to start using your killer content for the other blogs.
When you have decent pillar content for your own blog, it is time for you to write guest posts on authority blogs.
Make use of your killer content as guest posts.
If you’re a regular reader of Problogging Success, you will know how much I insist on doing guest blogging.
Guest blogging is one of the excellent ways to perform on a popular stage and in front of a large audience – both of which are not yours.
I mean, you need not go through the trouble of setting up a successful blog or a large audience to be able to showcase your authority in your niche through your blog post.
If you’re a newbie blogger and if you have not so many readers, it is easy to get noticed by writing a good quality guest post on an authority blog.
If you’re hesitating to start with guest blogging for any reason then I’ve written a book just for you. You can check it out here – Guest Blogging Champion.
The point is, when you put your killer content out there for a broader audience who already have a similar interest, it is easy for you to get noticed and get followed by targeted audience.
In short, using your killer post as guest post is one of the most brilliant strategies.
Create a product
Obviously, with blogging, the urge to make money never subsides.
But when you’ve put your time and effort into creating noteworthy content, there’s nothing wrong in bundling it to a product.
If your content is centred on a laser focused topic and is elaborate enough to be packed into an information product, you can do so.
Make sure that your content satisfies the crucial characteristics of killer content. Otherwise, your info-product will fail no matter what.
Creating a product for yourself is a great way to establish your brand and also to set a stream of passive income (if your product is a premium product and not a free one).
When I say product, it can be of any form. You may bundle your killer content in any of the following forms (free or premium):
1. A course
2. An ebook
3. A series post
4. Podcast series
5. Audio book
6. Video course
and so on.
The possibilities are a lot actually.
If you’re creating a premium product (in any of the above mentioned forms) then you will surely build up a stream of passive income.
If you opt to create a free product, you can use it to build list or use the product as a marketing tool.
I say it again: Your content is the backbone of your online business. You can prove your stuff, build credibility, build trust, and build a successful business only with your content.
No matter how you present your killer content, it will always speak for you. It will help you bring success to your business.
So don’t hesitate to make the most out of the killer content you create.