Welcome to the ninth post in the series “Write Killer Content” For Your Blog.
The best way to stay tuned to this series in a more systematic way is to take up the course (free!). The course also includes the free audio version of the course material plus “home work” tasks with every module to help you get the most out of this course.
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While writing killer posts help increasing your credibility and authority in your niche, they can also do a great job in improving your blog’s search engine ranking.
Base your killer post on keyword research
I’m sure you do extensive research when you have conceived the idea for a killer post.
In parallel, don’t forget to do your keyword research as well. I do this all the time.
Whenever I plan to write a really exclusive post, I don’t start witout knowing about the keywords. In this case, Market Samurai is my best friend.
I jump right in and put my primary keyword. I then spend about 5-10 minutes (max.) to come up with a handful of keywords based on Search volume and SEO competition.
I go for the highly searched keywords that have medium or low competition; rarely, I choose the high competitive keywords. But this is totally up to you on how you choose your keywords.
Doing keyword research before starting to write your post will not only help you get your post ranked well in SERPs but also could give you additional sparks to add more quality content.
Keywords are good idea generators.
Since keywords are the means through which your readers seek information on the internet, there is no better way to offer what your readers want by basing your killer post on keyword research.
You will make both the search engines and people happy this way.
OK by the way, when I say “base your killer post on keywords” I don’t mean filling your post with keywords.
Insert the keywords naturally in your post so that the post structure and the flow look all natural and that the quality and the voice of the post are not tampered – this is very important.
The SEO friendly ways to include keywords in your posts are the follows:
1. Include your main keyword in the title of the post, preferably near the beginning.
2. Use the long tail keywords and semantic keywords (variations of the main keyword) in the subheadings.
3. Include a good Meta title, description and keyword list to your post. Don’t miss to fill out these. If you use a SEO WordPress theme like Thesis or Genesis you will have the option to do it while you edit the post. Or you can use any SEO plugin like WordPress SEO by Yoast.
4. Use the main keyword in your post up to 2% density. That is for every 100 words you can use the keyword twice, at the maximum.
5. Decorate the keywords (bold, italicize, and underline once).
In order to monitor all these and to write a SEO friendly post that pleases people as well search engines, I use Easy WP SEO plugin that takes care of both these aspects – pleasing both search engines and people.
On a side note – Here’s my review about the plugin.
Deep linking is an excellent way to strengthen the SEO of your blog/website.
Killer posts are usually comprehensive (although this need not be the case always). Hence there is good room for doing deep linking.
If you’re not sure about what deep linking is, here it is in my own words:
Deep linking is the process of linking to your old posts and/or resource pages in your blog, from your blog post (the one you are writing now).
Deep linking has various benefits, but the most important ones are:
(i) They reduce your blog’s bounce rate. If you refer to other blog posts from your current blog post, people are more likely to click through the linked post(s) since they are thematically relevant and go with the flow. They also contain additional supportive information about the post.
(ii) Interlinking your blog posts with one another is a great way to “tell” the search engines that you are blogging on a focused topic, and that you are relevant on the subject.
In short, deep linking strengthens your blog’s SEO and keeps your readers in focus.
Create a squeeze/landing page
If you have written quite some killer posts in your blog (or if you will write in the future) then it is good to group them (based on a common or a close topic) and create a landing page for those posts.
This is a good way to show case the resources of your blog – You can either provide a link to the resource page(s) on a navigation bar, or on the sidebar or anywhere, to be easily accessible by your blog’s visitors.
Such squeeze pages can also act as landing pages – meaning you can direct the traffic from guest blogging or other campaigns to those resource pages.
When there is relevant information all in one page, you can easily convert the traffic into subscribers or customers – whatever you are aiming at.
In addition to the above mentioned aspects, killer posts usually have a great potential to become strong with the help of social shares.
If your killer post is really a killer (and this course will help you with making one) you will naturally get a great number of social shares.
This will boost your search visibility naturally thus giving you more points on SEO score.
Killer posts are a great way to establish credibility and authority among people and search engines, if done properly!