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Welcome to the ninth post in the series “Write Killer Content” For Your Blog.
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While writing killer posts help increasing your credibility and authority in your niche, they can also do a great job in improving your blog’s search engine ranking.
Base your killer post on keyword research
I’m sure you do extensive research when you have conceived the idea for a killer post.
In parallel, don’t forget to do your keyword research as well. I do this all the time.
Whenever I plan to write a really exclusive post, I don’t start witout knowing about the keywords. In this case, Market Samurai is my best friend.
I jump right in and put my primary keyword. I then spend about 5-10 minutes (max.) to come up with a handful of keywords based on Search volume and SEO competition.
I go for the highly searched keywords that have medium or low competition; rarely, I choose the high competitive keywords. But this is totally up to you on how you choose your keywords.
Doing keyword research before starting to write your post will not only help you get your post ranked well in SERPs but also could give you additional sparks to add more quality content.
Keywords are good idea generators.
Since keywords are the means through which your readers seek information on the internet, there is no better way to offer what your readers want by basing your killer post on keyword research.
You will make both the search engines and people happy this way.
OK by the way, when I say “base your killer post on keywords” I don’t mean filling your post with keywords.
Insert the keywords naturally in your post so that the post structure and the flow look all natural and that the quality and the voice of the post are not tampered – this is very important.
The SEO friendly ways to include keywords in your posts are the follows:
1. Include your main keyword in the title of the post, preferably near the beginning.
2. Use the long tail keywords and semantic keywords (variations of the main keyword) in the subheadings.
3. Include a good Meta title, description and keyword list to your post. Don’t miss to fill out these. If you use a SEO WordPress theme like Thesis or Genesis you will have the option to do it while you edit the post. Or you can use any SEO plugin like WordPress SEO by Yoast.
4. Use the main keyword in your post up to 2% density. That is for every 100 words you can use the keyword twice, at the maximum.
5. Decorate the keywords (bold, italicize, and underline once).
In order to monitor all these and to write a SEO friendly post that pleases people as well search engines, I use Easy WP SEO plugin that takes care of both these aspects – pleasing both search engines and people.
On a side note – Here’s my review about the plugin.
Deep linking
Deep linking is an excellent way to strengthen the SEO of your blog/website.
Killer posts are usually comprehensive (although this need not be the case always). Hence there is good room for doing deep linking.
If you’re not sure about what deep linking is, here it is in my own words:
“ Deep linking is the process of linking to your old posts and/or resource pages in your blog, from your blog post (the one you are writing now).Deep linking has various benefits, but the most important ones are:
(i) They reduce your blog’s bounce rate. If you refer to other blog posts from your current blog post, people are more likely to click through the linked post(s) since they are thematically relevant and go with the flow. They also contain additional supportive information about the post.
(ii) Interlinking your blog posts with one another is a great way to “tell” the search engines that you are blogging on a focused topic, and that you are relevant on the subject.
In short, deep linking strengthens your blog’s SEO and keeps your readers in focus.
Create a squeeze/landing page
If you have written quite some killer posts in your blog (or if you will write in the future) then it is good to group them (based on a common or a close topic) and create a landing page for those posts.
This is a good way to show case the resources of your blog – You can either provide a link to the resource page(s) on a navigation bar, or on the sidebar or anywhere, to be easily accessible by your blog’s visitors.
Such squeeze pages can also act as landing pages – meaning you can direct the traffic from guest blogging or other campaigns to those resource pages.
When there is relevant information all in one page, you can easily convert the traffic into subscribers or customers – whatever you are aiming at.
Takeaway
In addition to the above mentioned aspects, killer posts usually have a great potential to become strong with the help of social shares.
If your killer post is really a killer (and this course will help you with making one) you will naturally get a great number of social shares.
This will boost your search visibility naturally thus giving you more points on SEO score.
Killer posts are a great way to establish credibility and authority among people and search engines, if done properly!
Article by JaneSheeba
+Jane is the founder of Problogging Success. She is an expert blogger, consultant, freelance writer and blog designer. Don't forget to get your hands on two FREE Ebooks she offers.
Jane has written 256 awesome posts for Problogging Success.
I've known Jane for quite a while now and one thing I can say about her services is that she never fails to deliver. Actually, no, she always over delivers.. If you are looking for some to assist you with your blogging needs, that being, an audit of your website, a redesign (or even minor tweaks), and to do that all important site maintenance for you, give Jane a try. You are in good hands.
{ 42 comments… read them below or add one }
All very good points Jane.
Keywords when looked at can be such a great way to generate ideas for your next post.
That is one of my best ways to come up with a new topic. Plus if the keyword is easy to rank for, then you get two rewards for one! What an awesome series!
Samuel recently posted..Top WordPress Plugins To Reach The Top!
I’m so happy that you like the series Sam. And thanks so much for the continued visit and support
Yeah Jane, it’s right and the best way to reach your goals are keywords, through which search engine raking become good and astonishing. I really loved the article. Thanks for sharing, but there is question arising in my mind that how many meta keywords should we input for an article by using any plugin or genesis/thesis seo settings.
Dilawer Pirzada recently posted..Get Blog Engage Standard Account for Free! Hurry up!
At the max go for 2-3 keywords Dilawer. Anything more is pointless
Thank you, so much here you respond me.
I want to ask some more questions on Keyword research sister Jane, I hope you will help me.
Before I began, I didn’t care about keywords. And yet I’m making huge mistakes I think. I keep keywords for my each post about 3-5 keywords. was it good.
But what about Keyword Density Checker. I have about 6.47 for each. Could you tell me how much keyword density should be for each post.
Dilawer Pirzada recently posted..Get Blog Engage Standard Account for Free! Hurry up!
Oops 6% density is too much actually. 2% at the max should be OK.
Thank you so much sister Jane I’ll try But I think 3 would be the max@ As I have about 2-3% now!
Dilawer Pirzada recently posted..How to Get Most Out of Reading?
Great post Jane. Doing thorough keyword research can definitely land you on the first page but that requires a little bit of link building but by the way, great point about post being shared if the post is a killer write up. Enjoyed reading it.
Fred
Fred Owusu recently posted..The 4 Essential Tips on Blogging
You’re very welcome Fred. Surely keyword research tells us what our potential readers/target customers are looking for. Giving what they want is our best shot.
Hello Jane,
This is another fantastic post from you. What a complete guide you wrote about seo!!! Just by following these points you share one can achieve good ranking in search results.
I have no more words to write but I would like to say that:
Your WRITE KILLER CONTENT SERIES is not FREE, it’s a “PRICELESS”.
Thanks, Jane.
Veer Modi recently posted..14 Reasons Why You Should Start Your Own Blog
I’m so glad you like it Veer. Appreciate your appreciation very much
Hi Jane,
Nice article, By inserting your keywords on title and sub-title you can easily create SEO friendly article which could be ranked higher.
I know many people still think by using your main keywords number of time can create SEO friendly article. However it’s now considered as spamming.
Aarti recently posted..HostGator Coupon Code
Yes Aarti, certainly using the keyword multiple times in the article is bit dangerous, coz some easily (unknowingly) stuff their post with keywords.
Dear jane, that’s great post, I think that you are absolutely right, I’m also finding to this, I really don’t know before reading your post. thanks for sharing with us that’s great knowledge………..
You’re welcome Shahnawaz.
Hey Jane,
I much prefer this new blog styling, it looks fresh.
Most times I brainstorm a topic and will instantly check to see how much activity it has on Google keyword tool, from that I can gauge if the demand is there or not. Finding a keyword that has nice searches and seamlessly blending them into an articles is something that must be practised.
Simmeon recently posted..3 Simple Tips To Become A Better Writer
Hey Simmeon glad to hear you like the design
Yes, what you say is how to base our blog posts on keyword research.
Hi Jane, at first I loved your writing. I liked about the deep linking. Deep linking is one of the great way to redirect the traffic to the older posts.
Yes Puneet, deeplinking strengthens our site’s SEO plus it helps reducing the bounce rate a lot.
hello Jane
what a great post, you are right keywords is most important part of your site i really loved your post thank you for the sharing me
Thanks & Regards
Pulkit Gupta
You’re very welcome Pulkit.
All nice points at one place. I loved your writing. From the last time I visited your blog, it looks very good.
Utkarsh recently posted..PS Vita style X360 comes in the ICS flavor from the Chinese firm
Yes Utkarsh, the site has gone through a minor design tweak. Glad to know that you like it.
Hi Jane,
you give a lot of precious advice as usual. I have been reading about internal linking and it does seem to be very beneficial for websites and blogs.
It improves the quality and it gives your readers a chance to see your whole website if they are interested.
Mariella Lombardi recently posted..US Marine Replaces TRX Destroyed By a Roadside Bomb – The Benefits of Using the TRX Suspension Training!
That’s right Mariella – deep linking increases the time our visitors stay on the site = decrease in bounce rate.
Sadly it took a penguin update for me to focus on the content of my sites. But I have found that quality content can single-handedly make more difference in traffic than all the other SEO techniques combined. I have learnt a lot from your post. Though this was the landing page for me on your site but now I am browsing the rest of the site as well. Some great articles you have written I must say!!
Everything that happens has some “good” thing in-built. At the worst case, we always learn our lessons
So just bootstrap and move on. Good luck Kelly.
Great post Jane. Doing thorough keyword research can definitely land you on the first page but that requires a little bit of link building but by the way, great point about post being shared if the post is a killer write up. Enjoyed reading it.
Thanks for this
Lewi
Lewis recently posted..Control Birth Effectively – The Intrauterine Device (IUD) Method
Yes Lewis, it goes without saying that we should do the legwork to boost our rankings. But keyword research tells us what is sought by our potential readers/customers.
Keyword Research are first step that almost every SEO follows deep research give better improvement in online business mostly people have not good idea of getting keywords and start promoting there buisness on unrelated keywords that was total waste of time.Market Samurai really good tool for getting thoroughly research on Keywords and its also save our time.
Rizwan Sultan recently posted..Hardware Keyloggers
Agreed Rizwan!
really great post Jane. I like the things you mentioned and implement the same to see if it works
Sandip Bhagat recently posted..Things That I Have Done To Get My Adsense Account Aproved
Glad you liked the tips Sandip. Do apply them and let us know how it goes.
Search engine ranking is the key point for all bloggers who’d like to ahieve success and o promote business or activity somehow
Agreed Melissa
Before I make any post, I always do keyword research. I think anyone who isn;t is really cutting themselves short. It really doesn’t take that much more effort but pays you back then times that amount in the traffic you will get in the long run.
Gary Darling recently posted..Free Blogs List
Yes Gary, spending a few minutes on keyword research before writing the post will pay off really well.
latest and good posting all are very creative..Quality of post is more important than quantity.. So always try to win competition by providing best content.
ayesha recently posted..How to Display Currencies using PHP
Best quality content always wins the show! Thanks for the comment Ayesha!
Thanks for this useful post ,,keyword research is very important and newbies just tend to forget or dont know about it,which they should really learn
Manoj recently posted..Meet VIVO 4.3 :Most powerful Dual Sim smartphone
Yes Manoj, newbies are somewhat weak in this aspect. But with time, I think everyone learns the trick
As you said, Keyword research and deep linking are need to ensure that webpage will rank well. Marketing the content via social media also boosts its ranking.
David Burks recently posted..Income Limits for Roth IRA