Viral marketing can exponentially increase the potential of your blog posts to attract traffic. The idea is to get people to spread the word about your posts and that they do it willingly. This is a very aggressive approach that has an extremely wide spread outcome, generating traffic that spans over multiple niches and covering various social groups.
It is safe to say that your posts will get better exposure and with right efforts, you can harness this traffic potential to collect more subscribers/leads. Here are some ways you can initiate viral marketing for your blog.
Please note that I am not only talking blogging/internet marketing niche here.
The foundation of the viral marketing strategy is that your post content is shared widely. It is based on the theory of Metcalf’s Law. Roughly, this law states that the importance of each sharing person is proportional to the number of persons that he/she can further share on the information.
In simple terms, each time your blog post is shared amongst a network, it gains more value potential.
Adding value to your blog post content, with the minimal cost, is the focus of viral marketing strategy. Social networking is vital to this strategy because the balance between the costs of networking to that of the value addition, is optimum in this case – given that you have a well established network base on all popular social networks.
With the wide variety of social media sites that are available and popular in the market, interconnectivity between your profile pages on each site is a necessary step towards viral marketing of individual blog posts. So don’t forget to interlink your social profiles wherever possible.
Types of content with potential for Viral marketing promotion
Not all content will go viral.
Blog posts which are informative are the primary type of content that can be virally promoted via multiple sites and using effective SEO techniques.
Video/Audio blog posts are more interesting than simple words. The effect is more interactive, but it also has the disadvantage of being bulkier in size. However, they remain one of the most common types of content to go ‘viral’ amongst viewers online.
Given the amount of audience that gather at Youtube and iTunes, there is definitely a bright chance that your video/audio content is easier to go viral than a regular blog post (provided the content is awesome!).
Interactive flash games, apps, and small-animated quizzes engage viewer’s attention. This is the primary reason why more people are likely to click on links to these content posts than any of the other available varieties.
Graphic information pieces (infographics) are small but interesting pieces of graphics that portray important information. The sole objective of these pieces is to attract attention and that is why they make excellent content candidates for viral marketing.
Interesting content is the foundation of viral posts. Even video/audio posts require some interesting description to encourage people to look through them. Keyword optimization takes the post to the next level. However, you have to create a perfect balance between the design, concept, and informative power of your post to take it to a viral marketing standard.
The structure of the post will have to include equal proportions of honest information, attention catching material (the more visual the better) and the part that is directly usable to the readers. The usability factor is the main reason why the post is recommended to the other viewers, so, pay extra attention to this detail.
Apart from forum posting of your viral post’s link, you can also share the post on as many social media sites as possible. Direct contact, via email, with the A-list bloggers as well as your top subscribers, can establish the success of viral marketing of your blog post.
Launching the posts on a schedule is necessary to promote them to the maximum readers. But please note that this viral marketing strategy should not be adopted for all of your blog posts. Only certain posts deserve this treatment, and you should know which posts are so!
You have to take stock of the popular social networking sites to understand the pattern of your viewers’ logging in, this way you can let the posts live around this specific period.
Various reasons might lead to massive sharing of your blog posts, deeming them ‘viral’. The relative emotion of the post needs to be calculative enough to spark viewers’ interest.
Your post can be comic to bring some much-needed laughter in to busy lives. It might have a touch of incredulity that might fascinate your viewers. Potential drama or extreme emotionality might also contribute towards viral marketing of the post.
The post might make some important life altering point or it simply turns wheels in your head. The entertainment value of the post needs to be substantially high to generate that amount of large-scale interest to attract ‘viral’ traffic rate.
What viral marketing strategies do you use for promoting your blog posts?