Content writing is one of the game changing aspects for websites and blogs nowadays. This has been because of the algorithm updates that Google has made recently.
Most of the updates have mainly affected on-page factors, which have been stressing on the need for blog content that is of high quality.
This has been done because Google wants to eliminate all of the websites that are known to have spam blog content and offers no value to people for the purpose of improving the overall experience for users in the search engine.
The recent updates that have been applied resulted in websites that have previously ranked high in the search engines using targeted keywords being devalued.
Others have also dropped very low in their rankings, while there are also those that have been removed altogether.
So how does one prevent this kind of situation from happening to their blogs and websites?
Avoid Spun Content Writing
This technique is already becoming obsolete. It may have been successful and have gotten past the guards in the search engines before, but this is not going to work nowadays.
You can only expect your website to lose ranking or have a hard time rising up the ladder in the search engines.
What you would want is to aim for providing quality and original blog content that will attract the attention of the readers.
Providing readers with blog content value – a.k.a content marketing
With the recent updates that Google has implemented, it is clear that the company is aiming for a better experience for their users.
Are you confident enough already to start recommending your website to family and friends?
If you are not ready to say yes to that, then there are some things that you should work for.
Place yourself in the shoes of the audience that you are targeting. By looking for targeted keywords that you have optimized, it is obvious that your audience is looking for a solution.
You should be the one to provide that solution within your website by using quality blog content writing for better readability.
Do not just write for the sake of having people to click on your ads or getting your site to rank because it is a monetizing platform for you. Instead, make your blog content for the people and give them what they are looking for.
Length of your blog content
Although there are no specific numbers that you should aim when it comes to content, one of the important factors that you should consider is the length of the blog content that you wish to publish.
This however does not mean that you should just provide a lot of nonsense blog content on your website just for it to look better for Google. It does not work this way.
You should still be taking into account some of the factors that have to do with providing original content and value when it comes to writing.
If you are able to provide content that is worth reading for visitors, they are going to stay longer in your website for quite some time.
This is one of the best signs that you can flash to Google that your website is providing good user experiences to people.
That is why you should provide your visitors with enough blog content length for them to be occupied.
If you are looking for some guidelines, take a look on the length of blog content that your competition is using in the top ten results in order to get a hang of the amount of words that you should aim for.
Always match and exceed what they are doing.
The new algorithms that have been placed in the search engines today are focusing more on giving users a better experience by making written content more relevant for websites.
If there are a lot of good content to be found in a website, then this is going to be rated higher within the search engines.
Ready to create quality blog content? Check out this awesome free course by Jane – just click on the banner below!
Judene Macariola is a guest writer on topics such as business, finance and technology. Judene spends his free time researching on other topics such as high speed Internet at Broadband Expert.