SEO involves improving the visibility of a website in search results. The process is completed through several means such as optimization of on-page elements or link building.
It is necessary to maintain a record of all actions performed both on and off the website.
The results need to be checked on a regular basis. It may be possible to achieve all this manually but using software speeds up and simplifies the process.
And if you’re the one who thinks SEO is scary, you’re not alone! I’m with you.
Read these two posts to console yourself (and pick up some useful tips) –
But this is where internet marketing tools come into picture to lend us a helping hand. And it boils down to the very basic question: time or money?
If you are willing to spend months and years trying to figure out things, you will keep trying and may be eventually you will get to it. But by that time many others would already have got there.
If you want to cut off the wandering and get there quite soon, you must be willing to invest in the right internet marketing tools.
I am here to introduce one such tool that will save you lot of your time and will help you figure out what’s going on with your competition (that’s golden, from my experience).
Here you go – SEO PowerSuite Review
Purpose of the software
A collection of four different tools, SEO PowerSuite proves it to be the best SEO software aids the webmaster in various ways from auditing web pages to routinely checking rankings for specific keywords, carrying out research on rival websites or monitoring link building efforts.
The suite is made up of the following tools:
- Link Assistant
- Website Auditor
- Rank Tracker
- SEO SpyGlass
Each of the tools is available individually or bundled together in the SEO PowerSuite software.
Website Auditor: Optimize Websites Onpage
It is necessary to make sure that the on-page factors of a website are completely optimized prior to considering external measures to enhance the ranking of the website in the search engines.
On-page factors include the title, links, headings or any other HTML objects that have some kind of impact on site rankings.
Website Auditor is able to examine factors for just one page or even many pages belonging to the same domain. Initially, it checks for pages that are available and linked from the particular root domain prior to offering to run the analysis for individual pages.
Analysis comprises of checking for errors related to CSS and HTML validation, the overall number of links on a page, the title of the page, the keywords and meta description, and the PR of a page.
The program can also be used to keep track of broken links, check domain statistics, social activity, and complete distribution of PR and statistics of links.
Links are displayed in a tabular form which makes the data a whole lot more accessible. It is possible to generate reports at any given time, which is helpful if analysis is being done on behalf of a client.
The generated reports of web pages highlight the elements which are missing in the page together with errors or other factors that are able to influence the ranking of a page in the search engines.
Rank Tracker: Spy on Search Engine Rankings
Monitoring the rankings of the website in online search engines is one of the major tasks of a webmaster since it helps to establish the failure or success of optimization. The tool is programmed to react as soon as considerable changes are noticed in the rankings.
Being a profile driven tool, the Rank Tracker has a domain name and more than five other rival domain names, the ranks of which can be tracked.
Most of the important and several minor search engines can be chosen in order to be monitored. The majority of users tend to opt for the big three, but many more can be selected.
The rankings records are kept over time by the Rank Tracker, which are then displayed in the form of a graph in the primary interface. Apart from this feature, Rank Tracker offers webmasters the ability to monitor the visits, KEI as well as keyword suggestions.
Large range of options allow for a lot of customization. The power to equip programs with proxy servers is among the most essential ones. These proxies help prevent search engines from blocking results on a temporary basis.
The ability to include search engine API keys in the option helps put a check on the number of maximum lookups but avoids blocking the user.
Schedulers are present to perform automatic ranking checks. Options for export are available.
SEO SpyGlass: Research the Competition
The purpose of the SEO SpyGlass is two-fold – it may be used to locate new pages that can provide backlinks for the project and can examine the backlink structure of a website.
Irrespective of the process, a backlinks list is obtained that can be further processes to acquire data like Alexa traffic rank, PR, anchor texts, IP address or the link source.
A thorough analysis of the competitor reveals details regarding the backlink profile of a web page. The details can offer an insight into the strategies involved in the process of link building along with the total strength of the site of the competitor.
The program comes in handy in many instances. The backlinks found can be instantly sorted out to locate links that possess much linking power.
The link structure of the competitors can also be replicated. Sites that maintain a link with the website of the competition may also be interested in linking to this website.
Link Assistant: Manage Links Effectively
It is possible to track and manage link building efforts with the help of the Link Assistant tool. Probable link partners can be searched for based on certain factors. The tool attempts to draw a contact email address from the web pages to ease the process of emailing webmasters.
Email template is supported by the program which can be used to customize or create link proposal messages. A build installed in the email client ensures that everything is handled from within the software.
A custom email address can be created for application in the program to catch just the related emails present in the application.
Note: I personally don’t use Link Assistant and don’t recommend you to use it as well. I personally find that this “system” could just send spam signals. But that’s my personal opinion. You are free to use it at your own will.
Combined together, these four tools are all that is required to begin. All of them support proxies and can be used to generate client reports.
They are even equipped with an impressive set of features which are not only ideal for professional webmasters but perfect for newbies too who require professional tools to complete the job.
The tool has a free limited edition (professional) and a paid full edition (enterprise). SEO PowerSuite comes at a very nominal price.
I’ve given a rating 4 because I don’t find Link Assistant to be useful (at least to me). The other 3 tools are quite useful! Click the banner below to try SEO PowerSuite risk free!